【摘要】：近幾年,包裝的品種日益豐富,目前市面上的包裝多是以繁復(fù)的紙質(zhì)結(jié)構(gòu)包裝作為包裝的基礎(chǔ),這些包裝設(shè)計(jì)在包裝初次使用過(guò)后很難得到再次利用。環(huán)保性包裝的布材料在中國(guó)更有其悠久歷史,用途也極其廣泛,但是其研究成果和目前的應(yīng)用情況卻與紙質(zhì)結(jié)構(gòu)包裝相差甚遠(yuǎn),本次設(shè)計(jì)就著重介紹不被重視的布材料與現(xiàn)代包裝的結(jié)合,本次設(shè)計(jì)的最大優(yōu)勢(shì)在于將布材料的綠色環(huán)保、再次利用等功能的最大化。 禮品包裝不同于一般的包裝設(shè)計(jì),禮品是生活中人與人之間聯(lián)系情感的重要媒介,是人們的情感表達(dá)的重要形式,因此禮品包裝中的“禮”、“情”、“意”就顯得尤為重要,本文就以包裹文化與禮品包裝相結(jié)合,通過(guò)包裹文化中的“情”、“意”來(lái)傳達(dá)禮品包裝的“禮”與包裝的獨(dú)特性。 整個(gè)畢業(yè)設(shè)計(jì)以包裝的包裹形式為本做了以下嘗試：一、以藏傳佛教禮品包裝的整體應(yīng)用為例做好品牌文化與包裹形式的結(jié)合,以蓮花子品牌為例重新定義其品牌,從標(biāo)志到產(chǎn)品包裝,品牌形象等多方面的視覺(jué)形象并將布文化充分融入品牌核心。二以臺(tái)灣的遠(yuǎn)東商場(chǎng)為例,通過(guò)對(duì)商場(chǎng)的圣誕慶典活動(dòng)推出的節(jié)日特色活動(dòng)。將打包禮品與包裹包裝的結(jié)合,體現(xiàn)出包裹包裝的獨(dú)特語(yǔ)言同現(xiàn)代宣傳的一致性。 本文從包裝設(shè)計(jì)的基本定義著手,討論了包裹文化的古代及現(xiàn)代、包裹方式、包裝設(shè)計(jì)與品牌效應(yīng)之間的關(guān)系,歸納出幾種功能性和裝飾性不同的包裝需求所應(yīng)用的包裹形式；從綠色環(huán)保、包裝的二次利用以及文化的傳承等方面論述,說(shuō)明包裝設(shè)計(jì)中包裝的包裹文化具有重大意義與時(shí)代價(jià)值；緊接著通過(guò)具體案例對(duì)包裝設(shè)計(jì)中包裹的表現(xiàn)形式與設(shè)計(jì)方法進(jìn)行歸納分類(lèi)；最后通過(guò)這些設(shè)計(jì)方法,對(duì)畢業(yè)設(shè)計(jì)實(shí)踐進(jìn)行指導(dǎo)。
[Abstract]:In recent years, the variety of packaging has become more and more abundant. At present, most of the packaging on the market is based on the complicated paper structure packaging. These packaging designs are difficult to be used again after the first use of the package. The cloth materials for environmental protection packaging have a long history and are widely used in China, but their research results and current application are far different from those of paper structural packaging. This design focuses on the integration of cloth materials and modern packaging. The greatest advantage of this design is to maximize the environmental protection, reuse and other functions of cloth materials. Gift packaging is different from the general packaging design. Gift is an important medium for people to connect with each other in life, and it is also an important form of expression of people's emotions. Therefore, the gift packaging is especially important in "courtesy", "affection" and "meaning". This paper combines the package culture with gift packaging, and conveys the gift and the uniqueness of the gift packaging through the "feeling" and "meaning" in the package culture. The whole graduation project takes the package form as the basis for the following attempts: first, take the whole application of Tibetan Buddhist gift packaging as an example to do a good job in the combination of brand culture and package form, take the lotus seed brand as an example to redefine its brand, and take the lotus seed brand as an example to redefine its brand. From logo to product packaging, brand image and other aspects of visual image and cloth culture fully integrated into the brand core. Second, Taiwan's far East Mall as an example, through the shopping mall Christmas celebrations launched the festival features. The combination of package gift and package reflects the consistency between the unique language of package packaging and modern propaganda. Starting with the basic definition of packaging design, this paper discusses the relationship between the ancient and modern packaging culture, the way of packaging, the packaging design and the brand effect, and sums up several kinds of package forms used in different functional and decorative packaging requirements. From the aspects of green environment protection, the secondary use of packaging and the heritage of culture, it is pointed out that the packaging culture in packaging design has great significance and value of the times. Then through the specific cases of packaging design package form and design methods are summarized and classified; finally through these design methods to guide the graduation design practice.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：TB48

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