發(fā)布時(shí)間：2019-02-23 18:31

【摘要】：互動(dòng)式設(shè)計(jì)理論是近年新興的設(shè)計(jì)藝術(shù)學(xué)研究方向之一，其在包裝設(shè)計(jì)領(lǐng)域的拓展和應(yīng)用現(xiàn)在正處于起步階段。這一理論把互動(dòng)式情感體驗(yàn)導(dǎo)入到包裝設(shè)計(jì)領(lǐng)域，尋求行為交互體驗(yàn)和反思層交互體驗(yàn)之間的結(jié)合點(diǎn)。傳統(tǒng)意義上的包裝設(shè)計(jì)更多的是保護(hù)和容納商品或者說(shuō)是給商品穿上適合它的“衣服”。在此過(guò)程中，包裝產(chǎn)品本身基本沒(méi)有與消費(fèi)者產(chǎn)生溝通，或者說(shuō)二者之間的互動(dòng)程度較低。而互動(dòng)式包裝是在傳統(tǒng)包裝之基礎(chǔ)上進(jìn)行的更深入的人性化思考，提出了設(shè)計(jì)中功能性因素和情感性因素之間的相互關(guān)聯(lián)。以目標(biāo)導(dǎo)向的立場(chǎng)解決包裝設(shè)計(jì)中所存在的問(wèn)題，尊重和滿足用戶情感需求，體現(xiàn)出以人為本的基本設(shè)計(jì)理念。借助于諸如包裝設(shè)計(jì)中的互動(dòng)性含義與目的、互動(dòng)式包裝的概念及設(shè)計(jì)原則、互動(dòng)式包裝的應(yīng)用現(xiàn)狀等課題的調(diào)查與研究，能夠大致勾勒出互動(dòng)式包裝設(shè)計(jì)在當(dāng)前社會(huì)經(jīng)濟(jì)條件下的生存狀態(tài)以及未來(lái)的發(fā)展前景。另外，通過(guò)對(duì)《BUTTON BOX》這一互動(dòng)式包裝品牌設(shè)計(jì)案例的剖析，可以將包裝產(chǎn)品的參與性互動(dòng)體驗(yàn)歸納為生活性、公共性、交流性等三個(gè)方面，并從本能、行為、反思等三個(gè)層次對(duì)消費(fèi)者的心理進(jìn)行討論。最后，總結(jié)出互動(dòng)式包裝設(shè)計(jì)的創(chuàng)新意義在于：一、大膽突破傳統(tǒng)包裝的固有形式，將交互式設(shè)計(jì)理念與現(xiàn)代包裝設(shè)計(jì)進(jìn)行有機(jī)結(jié)合，充分考慮到交互性、情感性、體驗(yàn)性等因素；二、應(yīng)用國(guó)內(nèi)外包裝設(shè)計(jì)前沿理論和最新科技成果，體現(xiàn)時(shí)代性和前瞻性；三、融合相關(guān)兄弟學(xué)科知識(shí)，進(jìn)行多學(xué)科交叉式的設(shè)計(jì)創(chuàng)作；四、順應(yīng)當(dāng)今設(shè)計(jì)領(lǐng)域的大趨勢(shì)，在保證包裝功能性的基礎(chǔ)上，，注重審美性因素，使設(shè)計(jì)作品富有人文精神。
[Abstract]:Interactive design theory is one of the new research directions of design art in recent years. Its development and application in the field of packaging design is now in its infancy. This theory introduces interactive emotional experience into the field of packaging design, and seeks the joint point between behavioral interactive experience and reflective interactive experience. Traditional packaging design is more to protect and accommodate the goods or to put on the goods suitable for its "clothes." In this process, the packaging product itself has no communication with consumers, or the degree of interaction between the two is low. The interactive packaging is based on the traditional packaging of a more in-depth humanistic thinking, proposed in the design of the functional factors and affective factors related to each other. In order to solve the problems existing in packaging design, to respect and satisfy the emotional needs of users, and to embody the basic design concept of people-oriented, we can solve the problems in packaging design from a goal-oriented standpoint. With the help of such topics as the interactive meaning and purpose of packaging design, the concept and design principles of interactive packaging, the current situation of application of interactive packaging, and so on, It can outline the living state of interactive packaging design under the current social and economic conditions and the prospect of its development in the future. In addition, through the analysis of the interactive packaging brand design case < BUTTON BOX >, the participatory interactive experience of packaging products can be summarized into three aspects: life, publicity, communication, and instinct and behavior. Reflection and other three levels of consumer psychology are discussed. Finally, the innovative significance of interactive packaging design is summarized as follows: first, break through the inherent form of traditional packaging, combine the concept of interactive design with modern packaging design organically, fully consider the interaction and emotion, Experience and other factors; Second, apply the advanced theory of packaging design at home and abroad and the latest scientific and technological achievements to reflect the epoch and foresight; third, integrate the knowledge of related brother disciplines to create a multi-disciplinary intersecting design; Fourth, conform to the general trend in the field of design today, on the basis of ensuring packaging function, pay attention to aesthetic factors, make the design works full of humanistic spirit.
【學(xué)位授予單位】：山東工藝美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TB482

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