【摘要】：產(chǎn)品識別設(shè)計是延續(xù)企業(yè)設(shè)計風(fēng)格、塑造企業(yè)獨特產(chǎn)品形象的主要方法,也是企業(yè)設(shè)計管理的重要內(nèi)容之一。根據(jù)文獻調(diào)研與設(shè)計實踐研究,目前企業(yè)產(chǎn)品識別設(shè)計多由工業(yè)設(shè)計師憑借自身設(shè)計經(jīng)驗與語義轉(zhuǎn)換能力完成,缺少理性的系統(tǒng)化方法流程與定量數(shù)據(jù)研究支持。學(xué)術(shù)界有關(guān)產(chǎn)品識別的研究多選擇具有明確風(fēng)格定位且樣本歷史豐富的產(chǎn)品作為研究對象,其結(jié)果的真實性毋庸置疑,但是否適用于國內(nèi)中小企業(yè)仍值得商榷。本文對產(chǎn)品識別設(shè)計方法進行了研究,將參數(shù)化形狀語法與產(chǎn)品識別相結(jié)合,以方太企業(yè)產(chǎn)品為研究載體從以下四個方面進行了研究。第一,運用認知心理學(xué)、感性工學(xué)等方法明確企業(yè)產(chǎn)品定位,提取產(chǎn)品風(fēng)格意象與隱性特征。第二,通過形態(tài)分析法提取了研究樣本的顯性特征,定義研究樣本的通用形狀語法生成規(guī)則,通過對生成規(guī)則進行產(chǎn)品相關(guān)功能約束,避免了不合理方案的產(chǎn)生,可用于衍生產(chǎn)品創(chuàng)新形態(tài)。第三,通過正交試驗法擴充了待研究樣本,建立隱性特征與顯性特征的映射模型,計算了外形部件與造型特征對于隱性特征的權(quán)重和貢獻率,提取了主要造型特征。第四,在造型風(fēng)格約束下對主要造型特征的變動范圍進行研究,得到權(quán)重高貢獻率大的部件特征應(yīng)小幅度修改保持穩(wěn)定,權(quán)重低貢獻率小的部件特征可進行適度修改的假設(shè),最后制定形狀語法的修改規(guī)則用于衍生具有企業(yè)風(fēng)格的產(chǎn)品形態(tài)。文末介紹了泰坦集團產(chǎn)品識別設(shè)計的情況,其中轉(zhuǎn)杯紡紗機設(shè)計方案是本文研究的應(yīng)用成果之一。
[Abstract]:Product identification design is the main method to continue the design style and create the unique product image of the enterprise. It is also one of the important contents of the enterprise design management. According to the literature investigation and design practice research, the product identification design of enterprises is mostly completed by the industrial designers with their own design experience and semantic transformation ability, which is lack of rational systematic method flow and quantitative data research support. The research on product identification in academic circles mostly chooses the product with clear style orientation and rich sample history as the object of study. The authenticity of the result is beyond doubt, but whether it is suitable for domestic SMEs is still open to question. In this paper, the design method of product identification is studied, and the parameterized shape syntax is combined with product recognition, and the product of Fangtai enterprise is studied from the following four aspects. First, using cognitive psychology, perceptual engineering and other methods to clarify the positioning of enterprise products, extract product style image and recessive characteristics. Secondly, the dominant features of the research samples are extracted by morphological analysis, and the general-purpose shape grammar generation rules of the research samples are defined, and the product related functional constraints are applied to the generation rules to avoid the generation of unreasonable schemes. It can be used for derivative product innovation. Thirdly, by extending the sample to be studied by orthogonal test, the mapping model of recessive feature and dominant feature is established, the weight and contribution rate of shape part and modeling feature to recessive feature are calculated, and the main modeling features are extracted. Fourthly, under the constraint of styling style, the variation range of main modeling features is studied, and the assumption that the component features with high weight and high contribution rate should be modified to be stable, and the component features with low weight and low contribution rate can be appropriately modified can be obtained. Finally, the modification rules of shape syntax are used to derive the product form with enterprise style. At the end of this paper, the product identification design of Titan Group is introduced, and the design scheme of the rotor spinning machine is one of the application achievements of this paper.
【學(xué)位授予單位】：南京航空航天大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：TB472

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