【摘要】：本論文是以天津市寧河縣七里海河蟹包裝的開發(fā)與設(shè)計(jì)為研究對象。七里海河蟹產(chǎn)于天津市寧河縣,其蛋白質(zhì)含量高,脂肪含量低,早在清朝時(shí)就是宮廷貢品。2002年七里海河蟹被評為天津市名牌農(nóng)產(chǎn)品,2006年12月,獲得地理標(biāo)志產(chǎn)品保護(hù)。隨著七里海河蟹的品質(zhì)和產(chǎn)量的不斷提高,越來越需要為它打造一個(gè)好的品牌形象來擴(kuò)展銷路和增加銷量。 七里海河蟹包裝的開發(fā)與設(shè)計(jì)項(xiàng)目是為了提升和推廣天津市七里海河蟹的文化品牌形象和銷售量量身打造的。它會在基于天津市寧河縣七里海的地域特色的基礎(chǔ)上進(jìn)行設(shè)計(jì),并主要以綠色包裝為宗旨,把從原料采用、生產(chǎn)加工、到廢棄的整個(gè)過程環(huán)�；�,以減輕環(huán)境污染,保持生態(tài)平衡,于此同時(shí),這個(gè)項(xiàng)目也和促進(jìn)當(dāng)?shù)剞r(nóng)民就業(yè)和促進(jìn)農(nóng)民增收聯(lián)系起來,做到綠色包裝,綠色項(xiàng)目。我主要負(fù)責(zé)了產(chǎn)品包裝的調(diào)研工作,材料選用,包裝外型的創(chuàng)意設(shè)計(jì),聯(lián)系生產(chǎn)廠家生產(chǎn)制作以及對農(nóng)民進(jìn)行技術(shù)培訓(xùn)和教程拍攝。 通過對天津市寧河縣七里海的地域特色和資源的調(diào)研,決定使用當(dāng)?shù)氐膬煞N天然原材料和勞動力來實(shí)現(xiàn)包裝的生產(chǎn)制作,這樣可以體現(xiàn)出寧河縣七里海的地域特色,不管是在視覺還是在觸覺方面,都可以使消費(fèi)者感受到當(dāng)?shù)氐奈幕c風(fēng)情,更重要的是能夠充分利用當(dāng)?shù)馗挥嗟淖匀毁Y源和勞動力,為促進(jìn)農(nóng)民增收做出一份貢獻(xiàn)。 這組系列包裝充分的考慮了當(dāng)前國內(nèi)外包裝的發(fā)展趨勢及環(huán)境的承載能力,它不僅僅是對包裝外形的設(shè)計(jì),貫穿其中的是商品包裝的綠色效能,也就是在充分體現(xiàn)產(chǎn)品的文化特色、包裝產(chǎn)品品質(zhì)的同時(shí),保證衛(wèi)生安全效能,節(jié)省資源效能、環(huán)境保護(hù)效能、社會適應(yīng)效能。
[Abstract]:This paper focuses on the development and design of Qilihai River Crab Packaging in Ninghe County, Tianjin. Qilihai River Crab, which is produced in Ninghe County, Tianjin, has high protein content and low fat content. It was a palace tribute as early as Qing Dynasty. In 2002, Qilihai River Crab was appraised as famous agricultural product in Tianjin. In December 2006, it was protected by geographical indication products. With the increasing quality and production of the seven Caspian crabs, it is increasingly necessary to create a good brand image for it to expand its sales and increase sales. The development and design of QiCasi River Crab Packaging is designed to promote and promote the cultural brand image and sales volume of Qilihai River Crab in Tianjin. It will be designed on the basis of the regional characteristics of the seven Caspian seas in Ninghe County, Tianjin, and will mainly aim at green packaging, turning the whole process from raw materials adoption, production and processing to waste to environmental protection, in order to reduce environmental pollution. While maintaining ecological balance, the project is linked to the promotion of local farmers' employment and income growth, green packaging, green projects. I am mainly responsible for the product packaging research, material selection, packaging appearance creative design, contact manufacturers production and farmers for technical training and tutorials shooting. Through the investigation of the regional characteristics and resources of the seven Caspian Sea in Ninghe County, Tianjin, it is decided to use two kinds of natural raw materials and labor to realize the production and manufacture of packaging, which can reflect the regional characteristics of the seven Caspian Sea in Ninghe County. Whether in visual or tactile aspects, consumers can feel the local culture and customs, more importantly, they can make full use of the local surplus natural resources and labor, and make a contribution to the increase of farmers' income. This series of packaging takes full account of the current domestic and foreign packaging development trends and the carrying capacity of the environment. It is not only the design of the package shape, but also the green efficiency of the commodity packaging. That is to say, while fully embodying the cultural characteristics of the products and the quality of the packaging products, the efficiency of health and safety, the efficiency of saving resources, the efficiency of environmental protection and the effectiveness of social adaptation should be ensured at the same time.
【學(xué)位授予單位】：天津科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TB48

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本文編號：2386241