【摘要】：本文從老上海人這一特定群體對(duì)《上海童謠》的回憶視角出發(fā),以該群體在回憶美好童年往事時(shí)所產(chǎn)生的情感體驗(yàn)為切入點(diǎn),并立足于設(shè)計(jì)師的角度建構(gòu)一套基于集體記憶理論的現(xiàn)代產(chǎn)品設(shè)計(jì)方法。本次研究及設(shè)計(jì)實(shí)踐的目的是讓用戶在看到或使用產(chǎn)品的過程中,能夠回憶起童年的幸福時(shí)光,并喚起該群體的情感共鳴,進(jìn)而提升群體凝聚力和個(gè)體存在感。本文通過進(jìn)一步研究集體記憶的理論特征、實(shí)現(xiàn)基礎(chǔ),建構(gòu)要素以及社會(huì)價(jià)值等各方面內(nèi)容,從而尋求集體記憶與現(xiàn)代產(chǎn)品設(shè)計(jì)的結(jié)合方法。 首先,本文通過不同視角研究記憶機(jī)制,將關(guān)注點(diǎn)上升至情感層面,論述記憶的審美�；诩w懷舊現(xiàn)象,將個(gè)體記憶研究擴(kuò)展到集體記憶研究。其次,通過闡述現(xiàn)代產(chǎn)品設(shè)計(jì)活動(dòng)的發(fā)展現(xiàn)狀與趨勢(shì),分析將集體記憶理論與之結(jié)合的社會(huì)意義和可行性。最后,基于集體記憶的產(chǎn)品設(shè)計(jì)方法,進(jìn)行設(shè)計(jì)實(shí)踐活動(dòng)與可行性評(píng)估。 本文力求探索一種新的角度——基于集體記憶的現(xiàn)代產(chǎn)品設(shè)計(jì)活動(dòng),提出將集體記憶理論融入到產(chǎn)品設(shè)計(jì)中去的六種搭建方法,并且細(xì)化設(shè)計(jì)師建構(gòu)情節(jié)的流程,從而為特定群體提供一個(gè)或多個(gè)不同的記憶場景,引發(fā)該集體的情感共鳴。 基于上述理論,本文最后進(jìn)行了上海紀(jì)念品系列開發(fā)設(shè)計(jì)實(shí)踐,以達(dá)到刺激老上海一代人回憶起美好童年往事,進(jìn)而提升個(gè)體存在感和社會(huì)歸屬感的目的,同時(shí)也體現(xiàn)出了設(shè)計(jì)師的社會(huì)責(zé)任感,以激發(fā)其后的設(shè)計(jì)創(chuàng)作能力。
[Abstract]:From the perspective of recalling Shanghai nursery rhyme from the perspective of the special group of old Shanghainese, this paper starts with the emotional experience of the group in recalling the good childhood memories. A set of modern product design methods based on collective memory theory is constructed based on designer's point of view. The purpose of this research and design practice is to enable the user to recall the happy time of childhood and arouse the emotional resonance of the group in the process of seeing or using the product so as to enhance the cohesion of the group and the sense of individual existence. Through the further study of the theoretical characteristics of collective memory, the realization basis, the construction elements and the social value, this paper seeks the combination of collective memory and modern product design. First of all, this paper studies the memory mechanism from different perspectives, raises the focus to the emotional level, and discusses the aesthetic of memory. Based on the phenomenon of collective nostalgia, the research of individual memory is extended to the study of collective memory. Secondly, the social significance and feasibility of combining collective memory theory with modern product design activities are analyzed. Finally, the design practice and feasibility evaluation are carried out based on the product design method of collective memory. This paper tries to explore a new perspective of modern product design activities based on collective memory, and proposes six methods of building collective memory theory into product design, and refines the process of designer constructing plot. Thus providing one or more different memory scenes for a particular group, triggering the collective emotional resonance. Based on the above theory, this paper finally carries on the practice of Shanghai souvenir series development and design, in order to stimulate the old Shanghai generation to recall the happy childhood, and then to promote the sense of individual existence and the sense of social belonging. At the same time, it also reflects the designer's sense of social responsibility, in order to stimulate the ability of design creation.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TB472

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