【摘要】：隨著時(shí)代和文明不斷發(fā)展，越來(lái)越多的女性在職場(chǎng)中擔(dān)任要職，在各行各業(yè)中，扮演著舉足輕重的角色。她們不僅作風(fēng)干練，對(duì)自己形象的塑造也一絲不茍。因此，越來(lái)越多針對(duì)女性專用的產(chǎn)品應(yīng)運(yùn)而生，本文就這一大背景下女性護(hù)膚品的硬質(zhì)材料及外包裝展開(kāi)新的設(shè)計(jì)思路。針對(duì)護(hù)膚品行業(yè)中塑料和玻璃材質(zhì)長(zhǎng)期壟斷包裝材料市場(chǎng)以及 高檔護(hù)膚品市場(chǎng)長(zhǎng)期被國(guó)際品牌占據(jù)的情況，探索新的材質(zhì)作為包裝的材料應(yīng)當(dāng)是一種趨勢(shì)。此外，參考護(hù)膚品硬質(zhì)包裝需易造型、易量產(chǎn)的特性以及國(guó)內(nèi)高檔護(hù)膚品行業(yè)迅速崛起，急需具有中國(guó)特色的高檔護(hù)膚品包裝材料和裝飾的現(xiàn)狀，瓷（china），這樣一種能表征中國(guó)的材料似乎成了不二之選。隨著對(duì)瓷質(zhì)材料認(rèn)知的不斷深入，瓷質(zhì)材料作為高檔護(hù)膚品硬質(zhì)包裝材料的實(shí)用性和特色逐漸凸顯。將中國(guó)特色及其內(nèi)涵應(yīng)用于其中，使國(guó)內(nèi)護(hù)膚品從眾多的護(hù)膚品市場(chǎng)中脫穎而出，在國(guó)際化市場(chǎng)競(jìng)爭(zhēng)中塑造自身鮮明的民族文化特色，，提高國(guó)內(nèi)護(hù)膚品品牌的國(guó)際地位。
[Abstract]:With the development of times and civilization, more and more women hold important positions in the workplace and play an important role in various industries. They are not only capable, but also meticulous in shaping their own image. Therefore, more and more women-specific products emerge as the times require. In view of the long-term monopoly of plastic and glass materials in skin care industry and the market of high-end skin care products occupied by international brands for a long time, it is a trend to explore new materials as packaging materials. In addition, referring to the need for easy modeling and easy to mass production of hard packaging of skin care products and the rapid rise of domestic high-end skin care industry, the current situation of packaging materials and decoration of high-grade skin care products with Chinese characteristics is urgently needed. Porcelain (china), Such a material, which can represent China, seems to be the perfect choice. With the deepening of the understanding of porcelain materials, porcelain materials as high-grade skin care products as hard packaging materials, the practicability and characteristics of gradually prominent. The application of Chinese characteristics and its connotation makes domestic skin care products stand out from many skin care products markets, mold their own distinctive national cultural characteristics in the international market competition, and improve the international status of domestic skin care products brands.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TQ658;TB482

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本文編號(hào)：2351903