【摘要】：近年來國家大力發(fā)展文化創(chuàng)意產(chǎn)業(yè),博物館作為重要的文化部門,因其定期、不定期推出各種豐富展覽活動而成為人們生活的重要組成部分。同時,大眾文化消費意識的凸顯和消費者多層次的需求,為博物館文化創(chuàng)意產(chǎn)品開啟了新的市場。對于博物館來說,文化創(chuàng)意產(chǎn)品是實現(xiàn)其教育功能和文化傳播功能的重要媒介,更是自身永續(xù)經(jīng)營不可或缺的要素之一。由于國內(nèi)博物館文化創(chuàng)意產(chǎn)品設計起步較晚,尚處在學習借鑒時期,產(chǎn)品設計現(xiàn)狀與優(yōu)質(zhì)豐富的館藏資源不相匹配,與市場需求之間也存在著嚴重的不平衡。所以博物館當下所面臨的重要問題是如何就現(xiàn)存的問題制定一系列設計策略,合理有效的開展博物館文化創(chuàng)意產(chǎn)品的設計開發(fā),具有一定研究意義與價值。論文根據(jù)博物館學、文化創(chuàng)意產(chǎn)業(yè)等相關理論重新定義博物館文化創(chuàng)意產(chǎn)品,通過分析南京博物院文化創(chuàng)意產(chǎn)品的設計現(xiàn)狀和南京博物院文化創(chuàng)意產(chǎn)品消費者市場調(diào)查結果,提出南京博物院文化創(chuàng)意產(chǎn)品創(chuàng)新設計策略,即建立多元的文化體驗、開發(fā)獨創(chuàng)的文創(chuàng)品類、豐富產(chǎn)品的使用功能。最后運用上述設計策略,指導南京博物院文化創(chuàng)意產(chǎn)品的設計實踐,旨在以小見大,進一步探討論文所提觀點的可行性和適用性。
[Abstract]:In recent years, the country has vigorously developed the cultural and creative industries. As an important cultural department, museums have become an important part of people's life because of their regular and irregular exhibition activities. At the same time, the awareness of mass culture consumption and the multi-level needs of consumers open a new market for museum cultural creative products. For museums, cultural creative products are an important medium to realize their educational function and cultural communication function, and also one of the indispensable elements of their own sustainable operation. Because the design of cultural and creative products of museums in China started late and is still in the period of study and reference, the present situation of product design does not match with the high quality and abundant collection resources, and there is also a serious imbalance between the product design and the market demand. Therefore, the important problem facing the museum is how to formulate a series of design strategies for the existing problems, and how to carry out the design and development of museum cultural and creative products reasonably and effectively, which has certain research significance and value. According to the theories of museology, cultural and creative industry, this paper redefines the cultural creative products of the museum. By analyzing the present design situation of the cultural and creative products of the Nanjing Museum and the results of the consumer market survey of the cultural and creative products of the Nanjing Museum, The innovative design strategy of cultural and creative products of Nanjing Museum is put forward, that is, to establish multiple cultural experiences, to develop original cultural creation categories, and to enrich the use function of the products. Finally, the design strategy is used to guide the design practice of the cultural and creative products of Nanjing Museum. The purpose of this paper is to find out the whole through a small part, and to further explore the feasibility and applicability of the views put forward in this paper.
【學位授予單位】：東南大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：TB472

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