【摘要】：隨著信息時(shí)代的到來,設(shè)計(jì)觀念的演進(jìn),用戶研究也將被廣泛應(yīng)用于工業(yè)產(chǎn)品和互聯(lián)網(wǎng)產(chǎn)品設(shè)計(jì)中。用戶研究最重要的是對(duì)目標(biāo)用戶進(jìn)行系統(tǒng)的調(diào)研和分析，成功的用戶研究能挖掘用戶的真實(shí)需求，并運(yùn)用到產(chǎn)品設(shè)計(jì)中給給企業(yè)帶來新的設(shè)計(jì)機(jī)會(huì)。而選擇什么樣的用戶，是用戶研究工作中非常關(guān)鍵的一步，很多失敗的用戶研究通常是由于用戶選取不當(dāng)導(dǎo)致的，因此合理選擇用戶就顯得至關(guān)重要。而人是復(fù)雜的，用戶行為更加復(fù)雜，用戶和用戶是不一樣的，或者說，每個(gè)用戶都不一樣。一款成功的產(chǎn)品往往并不是滿足所有用戶的需求，而是準(zhǔn)確定位了某一類用戶并且很好地滿足了那類用戶的需求。到底定位哪一類用戶是我們需要考慮的，所以就需要用戶分類。 本論文闡述了常見的用戶細(xì)分方法以及用戶選樣方法，，然后從用戶與商業(yè)的關(guān)系以及用戶與產(chǎn)品的關(guān)系這兩個(gè)維度將用戶分成了兩類，接著分別對(duì)兩種用戶分類的選樣方法進(jìn)行案例分析，最后總結(jié)出了兩種分類方式下的選樣方法的異同點(diǎn)，為實(shí)際的用戶選樣工作提供了指導(dǎo)性的意見。同時(shí)，本文描述的用戶研究中的選樣方法及其應(yīng)用，針對(duì)不同類型的用戶群體選擇最佳的方法實(shí)現(xiàn)對(duì)目標(biāo)群體的研究，能最大程度保證調(diào)研樣本的準(zhǔn)確性，使用戶研究的作用發(fā)揮到最大效果。
[Abstract]:With the advent of the information age and the evolution of design concepts, user research will be widely used in industrial products and Internet product design. The most important thing in user research is to investigate and analyze the target users systematically. Successful user research can excavate the real needs of users and apply it to product design to bring new design opportunities to enterprises. The choice of what kind of user is a very important step in user research. Many failed user studies are usually caused by improper user selection, so it is very important to select users reasonably. People are complex, user behavior is more complex, users and users are different, or, each user is different. A successful product often does not meet the needs of all users, but accurately identifies one category of users and well meets the needs of that group of users. In the end, we need to consider which kind of users to locate, so we need to classify users. In this paper, the common methods of user subdivision and user sample selection are described, and then the user is divided into two categories from the two dimensions of the relationship between user and business and the relationship between user and product. Finally, the similarities and differences of the two methods are summarized, which provide guidance for the actual user sample selection. At the same time, the sample selection method and its application in the user research described in this paper, aiming at different user groups, select the best method to realize the research of the target group, which can ensure the accuracy of the survey sample to the greatest extent. Make the user research function to the maximum effect.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TB47

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