【摘要】：在當(dāng)今社會(huì),年輕群體的生活壓力漸大,隨著社會(huì)的發(fā)展,嚴(yán)謹(jǐn),刻板、冷漠的設(shè)計(jì)已經(jīng)不再滿足年輕群體的需求,設(shè)計(jì)也因此變得更加多元化,年輕群體不在僅僅滿足于包裝的基本功能需求,而是追尋更多的精神層面需求,他們希望透過(guò)包裝設(shè)計(jì)體會(huì)到生活中的藝術(shù)美感,希望從中得到精神的愉悅,或作為放松心靈的一種方式,或作為娛樂(lè)和休閑的方式。包裝發(fā)展到今天已經(jīng)成為了文化的載體,在年輕群體消費(fèi)者審美意識(shí)不斷發(fā)展的今天,我們應(yīng)該以積極,幽默,新奇,快樂(lè),放松的心態(tài)去做設(shè)計(jì),提倡設(shè)計(jì)中的稚趣性,以滿足年輕群體消費(fèi)者對(duì)包裝設(shè)計(jì)的新要求。本文正是立足與此進(jìn)行研究,通過(guò)對(duì)年輕群體消費(fèi)者稚趣性審美需求的分析,以及稚趣性在包裝設(shè)計(jì)的表現(xiàn)方式研究,運(yùn)用審美心理學(xué),色彩心理學(xué)等理論相結(jié)合的研究方法,列舉代表性包裝圖例,生動(dòng)的闡明觀點(diǎn),較深入地分析了稚趣性裝飾方法在包裝設(shè)計(jì)中的應(yīng)用研究這一課題。全文的目標(biāo)是從兒童的童真、童稚中汲取精髓,挖掘商品包裝的稚趣性裝飾方法,從而讓成人從中感受的兒童式的快樂(lè),同時(shí)使人們對(duì)稚趣性裝飾方法包裝有更多的了解。并且給設(shè)計(jì)師一種實(shí)踐引導(dǎo),稚趣性裝飾方法包裝設(shè)計(jì)給包裝設(shè)計(jì)提供了更多的可能和方向。并為稚趣性裝飾方法包裝設(shè)計(jì)相關(guān)問(wèn)題找到一個(gè)出發(fā)點(diǎn)和研究方式。
[Abstract]:In today's society, the pressure of life of young people is increasing. With the development of society, the rigorous, rigid and indifferent design no longer meets the needs of young people, and the design becomes more diversified. Young people do not just satisfy the basic functional needs of packaging, but seek more spiritual needs. They hope to experience the aesthetic sense of art in life through packaging design, and hope to get spiritual pleasure from it. Either as a way to relax the mind, or as a form of entertainment and leisure. Packaging has become the carrier of culture today. Today, when the aesthetic consciousness of young consumers continues to develop, we should do the design with a positive, humorous, novel, happy and relaxed mentality, and advocate the childish interest in design. In order to meet the new requirements of young consumers for packaging design. This article is based on this research, through the young group consumer childish aesthetic demand analysis, as well as the childish interest in the packaging design expression research, uses the esthetic psychology, color psychology and so on the theory unifies the research method, This paper enumerates the representative packaging legend, clarifies the viewpoint vividly, and deeply analyzes the application and research of the childish and interesting decoration method in the packaging design. The goal of this paper is to draw the essence from the children's innocence and childish, to dig out the childish decoration method of commodity packaging, so as to make adults feel the childlike happiness from it, and at the same time make people know more about the packaging of childish adornment methods. And give designer a kind of practice guide, childish adornment method packaging design has provided more possibility and direction to package design. It also finds a starting point and research method for the packaging design of childish decorative methods.
【學(xué)位授予單位】：沈陽(yáng)航空航天大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TB482

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