發(fā)布時(shí)間：2018-09-04 06:33

【摘要】：本論文以包裝材料為主要研究對(duì)象,從包裝材料美的屬性分析,系統(tǒng)全面的研究包裝設(shè)計(jì)中材料美學(xué)探索,意在探究如何從包裝材料中感受和認(rèn)知到其潛在的美,分析包裝設(shè)計(jì)材料與人的精神之間的內(nèi)在聯(lián)系。準(zhǔn)確運(yùn)用材料美感,把握材料的質(zhì)地和工藝等表達(dá)一致,充分發(fā)揮材料在包裝設(shè)計(jì)中的美學(xué)效應(yīng),研究其表現(xiàn)特征以及運(yùn)用細(xì)則。本論文主要由七個(gè)章節(jié)組成:第一章通過分析包裝設(shè)計(jì)材料美學(xué)的研究現(xiàn)狀,從中發(fā)現(xiàn)研究領(lǐng)域不足及研究對(duì)象存在的問題,進(jìn)而確定了研究方向,明確了研究目的與意義,制定了研究思路和方法。第二章分別就包裝材料以及包裝材料美學(xué)概念、特性、分類進(jìn)行了概述,明確了包裝材料與包裝的關(guān)系、包裝材料的重要性,確定了包裝設(shè)計(jì)中材料美的自然屬性、科技屬性和社會(huì)屬性三個(gè)特性,并明確自然美、生態(tài)美、結(jié)構(gòu)美、功能美四個(gè)方面包裝設(shè)計(jì)中材料的美。第三章從包裝設(shè)計(jì)中材料的視覺美、觸覺美、嗅覺美、等方面,探究人們對(duì)包裝設(shè)計(jì)中材料的自然美的感知,并對(duì)材料的色彩、形態(tài)、紋樣、質(zhì)地、肌理、氣味等所展現(xiàn)出的美學(xué)進(jìn)行細(xì)解。第四章從包裝材料的經(jīng)濟(jì)性、可持續(xù)性和傳統(tǒng)美三個(gè)方面,探討了包裝設(shè)計(jì)中材料的綠色設(shè)計(jì),并對(duì)包裝材料的綠色生命周期設(shè)計(jì)做了探索,探索了再生材料、可食性材料、可降解材料、傳統(tǒng)材料的特性及美感應(yīng)用。第五章分別從對(duì)稱與均衡、變化與統(tǒng)一、比例與構(gòu)圖、韻律與節(jié)奏方面方面探索材料形式美,從包裝的空間、輪廓、體形探索包裝材料的造型美,從新材料、新工藝方面探索了包裝材料結(jié)構(gòu)的科技美。第六章分別從包裝設(shè)計(jì)材料的安全性、效率性、宣傳性、情感表達(dá)四個(gè)方面,探索了包裝設(shè)計(jì)材料的功能美,功能是設(shè)計(jì)的目標(biāo),包裝材料的目的就是宣傳產(chǎn)品、保護(hù)產(chǎn)品,提升產(chǎn)品與消費(fèi)者的溝通,促進(jìn)產(chǎn)品的銷售。第七章從包裝材料的傳統(tǒng)氣質(zhì)與現(xiàn)代氣息共生、新材料與新技術(shù)應(yīng)用、交互式包裝設(shè)計(jì)三個(gè)方面對(duì)包裝設(shè)計(jì)中材料的美學(xué)發(fā)展做了展望。為包裝設(shè)計(jì)人員提供了包裝設(shè)計(jì)中材料創(chuàng)新應(yīng)用的新思路�？傊�,材料在包裝設(shè)計(jì)中既是藝術(shù)思想的承載,又是材料自身魅力的體現(xiàn),它的存在對(duì)于包裝設(shè)計(jì)之中,有著直接的現(xiàn)實(shí)意義,沒有材料的存在,所有設(shè)計(jì)思想都只是紙上談兵,意識(shí)觀念也只是形而上的東西。
[Abstract]:In this paper, packaging materials as the main research object, from the characteristics of packaging materials analysis, a systematic and comprehensive study of packaging design materials aesthetic exploration, in order to explore how to feel and recognize the potential beauty of packaging materials. Analysis of the packaging design materials and the human spirit between the internal relationship. The aesthetic sense of material is used accurately, the expression of material texture and technology is consistent, the aesthetic effect of material in packaging design is brought into full play, and its performance characteristics and application rules are studied. This paper is composed of seven chapters: the first chapter through the analysis of the current situation of packaging design materials aesthetics, found out the deficiencies in the research field and the problems existing in the research object, and then determined the research direction, defined the purpose and significance of the research. The research ideas and methods are established. The second chapter summarizes the concept, characteristics and classification of packaging material and its aesthetics, clarifies the relationship between packaging material and packaging, the importance of packaging material, and determines the natural properties of material beauty in packaging design. Science and technology attribute and social attribute three characteristics, and clear natural beauty, ecological beauty, structure beauty, function beauty in the packaging design of the four aspects of the beauty of materials. The third chapter explores people's perception of the natural beauty of the material in packaging design from the aspects of visual beauty, tactile beauty, smell beauty, and the color, shape, pattern, texture and texture of the material. The esthetics shown by smell, etc., are interpreted in detail. The fourth chapter discusses the green design of packaging materials from the aspects of economy, sustainability and traditional beauty of packaging materials, and explores the green life cycle design of packaging materials. Biodegradable materials, characteristics of traditional materials and aesthetic applications. The fifth chapter explores the formal beauty of materials from the aspects of symmetry and equilibrium, change and unity, proportion and composition, rhythm and rhythm, the space, contour and shape of packaging materials, and new materials. The new technology explores the scientific and technological beauty of packaging material structure. The sixth chapter explores the functional beauty of packaging design materials from four aspects: safety, efficiency, publicity and emotional expression. The function is the goal of design, and the purpose of packaging materials is to promote and protect the products. Improve the communication between products and consumers, promote the sales of products. The seventh chapter looks forward to the aesthetic development of packaging materials from three aspects: the symbiosis of traditional temperament and modern atmosphere of packaging materials, the application of new materials and new technologies, and the interactive packaging design. It provides a new way for packaging designers to innovate and apply materials in packaging design. In short, the material in packaging design is not only the bearing of the artistic thought, but also the embodiment of the charm of the material itself. Its existence has direct practical significance to the packaging design, and there is no existence of the material. All design ideas are just words and minds are only metaphysical things.
【學(xué)位授予單位】：齊魯工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：TB482

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