【摘要】：旅游紀(jì)念品是旅游過程中所購(gòu)買的具有當(dāng)?shù)匚幕厣兔袼罪L(fēng)情,并具有紀(jì)念意義和收藏價(jià)值的旅游商品。曾被稱為旅游地的“特殊信使”,是旅行者對(duì)旅游景點(diǎn)歷史人文背景、民俗文化的美好回憶。而旅游紀(jì)念品包裝是對(duì)旅游商品起保護(hù)功能、促銷功能、美化功能的產(chǎn)品輔助物,同時(shí)也是地域文化的有效傳播者,也可以提升紀(jì)念品的附加值。山西具有豐富的旅游資源,是我國(guó)旅游資源大省之一。在國(guó)家鼓勵(lì)文化創(chuàng)意產(chǎn)品的大背景下,主動(dòng)探究具有山西文化特色旅游商品的包裝,提高旅游產(chǎn)品的檔次,帶動(dòng)山西旅游品市場(chǎng)的繁榮,對(duì)推廣山西的形象有著重要的意義。本文研究分析山西文化特色旅游紀(jì)念品包裝設(shè)計(jì)現(xiàn)狀中存在的問題,主要體現(xiàn)在“缺乏文化內(nèi)涵,包裝粗糙簡(jiǎn)陋;缺乏地域風(fēng)情,民俗特點(diǎn)不顯著;缺乏清晰定位,對(duì)個(gè)性關(guān)注不夠;缺乏創(chuàng)新理念,對(duì)傳統(tǒng)特色挖掘不力;缺乏品牌意識(shí),包裝設(shè)計(jì)理念陳舊�！贬槍�(duì)存在問題,先從國(guó)內(nèi)外旅游紀(jì)念品包裝的研究現(xiàn)狀的入手,對(duì)旅游紀(jì)念品及包裝設(shè)計(jì)概念、特點(diǎn),以及兩者關(guān)系進(jìn)行了比較系統(tǒng)分析,就目前山西各大景點(diǎn)現(xiàn)狀做了相應(yīng)的市場(chǎng)調(diào)研,并通過大量案例研究等方法進(jìn)行的相關(guān)內(nèi)容的歸納。其次,挖掘旅游紀(jì)念品包裝中的特色元素,以山西地域文化為重點(diǎn)并從佛教元素、人文元素、大院建筑元素、票號(hào)文化元素、剪紙?jiān)氐葞追矫孀隽酥攸c(diǎn)剖析,總結(jié)出地域文化對(duì)旅游紀(jì)念品包裝設(shè)計(jì)的影響,在此基礎(chǔ)上探討提取山西地域文化設(shè)計(jì)元素的方法。對(duì)山西特色旅游紀(jì)念品包裝進(jìn)行創(chuàng)新探索,總結(jié)旅游紀(jì)念品包裝主題的切入點(diǎn),使包裝設(shè)計(jì)構(gòu)思新穎有創(chuàng)意,最后,以本人曾經(jīng)參與指導(dǎo)的旅游紀(jì)念品包裝進(jìn)行實(shí)踐探索。
[Abstract]:Tourist souvenirs are tourist commodities which have local cultural characteristics and folk customs, and have commemorative significance and collection value. Once called the "special messenger" of the tourist destination, it is a good memory of tourist attractions' historical and cultural background and folklore culture. The packaging of tourist souvenirs is an auxiliary product which can protect, promote and beautify tourism commodities, and it is also an effective communicator of regional culture, which can also enhance the added value of souvenirs. Shanxi is rich in tourism resources and is one of the major tourist resources provinces in China. Under the background of encouraging cultural and creative products, it is of great significance to explore the packaging of tourism commodities with Shanxi cultural characteristics, to improve the level of tourism products and to promote the prosperity of Shanxi tourism products market, which is of great significance to the promotion of Shanxi's image. This paper studies and analyzes the problems existing in the packaging design of Shanxi cultural characteristics tourist souvenirs, which are mainly reflected in the following aspects: lack of cultural connotation, rough packaging, lack of regional customs, lack of obvious folklore characteristics, lack of clear orientation, Lack of attention to personality; lack of innovative ideas, weak excavation of traditional characteristics; lack of brand awareness, packaging design concept old. " In view of the existing problems, starting with the current research situation of tourism souvenir packaging at home and abroad, the concept, characteristics and relationship between tourism souvenirs and packaging design are analyzed systematically. This paper makes the corresponding market research on the current situation of the major scenic spots in Shanxi Province, and sums up the relevant contents through a large number of case studies and other methods. Secondly, it excavates the characteristic elements in the packaging of tourist souvenirs, focusing on the regional culture of Shanxi Province and making a key analysis from the aspects of Buddhist elements, humanistic elements, courtyard building elements, ticket cultural elements, paper-cut elements and so on. The influence of regional culture on packaging design of tourist souvenirs is summarized, and the method of extracting the elements of Shanxi regional culture design is discussed. This paper probes into the innovation of Shanxi characteristic tourism souvenir packaging, summarizes the breakthrough point of tourism souvenir packaging theme, makes the packaging design novel and creative, and finally, carries on the practice exploration with the tourism souvenir packaging which I have participated in the instruction.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TB482

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