【摘要】：科學(xué)技術(shù)飛速發(fā)展，互聯(lián)網(wǎng)時代已經(jīng)來臨。我們現(xiàn)在的生活已然更加方便快捷，這些巨大的變革要得益于互聯(lián)網(wǎng)產(chǎn)品帶來優(yōu)秀的用戶體驗。時至今日，互聯(lián)網(wǎng)產(chǎn)品的功能越來越完善，信息承載量則越來越大，這些改變帶給我們從未預(yù)想到的體驗的同時也降低了產(chǎn)品的易用性，這樣的設(shè)計無法帶給用戶愉悅的體驗。 交互設(shè)計的每一步都是有依可據(jù)、有理可循的，在設(shè)計交互系統(tǒng)時，認識用戶和獲取用戶的需求是設(shè)計成功的關(guān)鍵，也是展開設(shè)計的首要工作【1】。認識用戶，了解用戶的需求，準(zhǔn)確定義用戶需求乃至用戶的潛在需求的挖掘，以目標(biāo)為導(dǎo)向由用戶的需求到產(chǎn)品的功能需求轉(zhuǎn)化，滿足用戶情境中的目標(biāo)，成為交互設(shè)計的重點。用戶研究和用戶潛在需求的分析無可爭議的成為公司企業(yè)研究的重點。 KANO模型將需求分為:興奮需求（超出用戶期望的產(chǎn)品或體驗）；期望需求（用戶內(nèi)心期望獲得的產(chǎn)品或體驗）；基本需求（解決用戶需求的最基本特征）【2】。興奮需求屬于潛在需求，這種需求用戶不能夠完全清晰的感知和用語言描述，但是一旦被獲取并展現(xiàn)給用戶，往往能夠被用戶認可和接受，而基本需求和期望需求同屬于顯性的需求，這種需求用戶可以明確感知和用語言描述。 設(shè)計師和研究人員若能夠深入研究發(fā)掘用戶的潛在需求，，并將這些潛在的用戶需求轉(zhuǎn)化為產(chǎn)品的功能需求，便能賦予產(chǎn)品強大的生命力，增強用戶的粘性和提高滿意度，在殘酷的競爭中獲得絕對的優(yōu)勢。 本文以用戶為中心，針對交互設(shè)計的特點深入的研究目標(biāo)用戶群，在認識用戶的基礎(chǔ)上，試圖探索挖掘并滿足用戶潛在的需求的方法與原則，為設(shè)計良好的用戶體驗提供幫助。
[Abstract]:With the rapid development of science and technology, the Internet era has come. Now that our lives are much easier and faster, these huge changes are due to the excellent user experience that Internet products bring. Nowadays, the functions of Internet products are becoming more and more perfect, and the information carrying capacity is becoming larger and larger. These changes bring us unanticipated experience and reduce the ease of use of products. This kind of design can not bring users a pleasant experience. Each step of interactive design is based on evidence and rational. In the design of interactive system, it is the key to design success and the most important work to develop the design. Know the user, understand the user's demand, define the user's demand and even the user's latent demand accurately, transform from the user's demand to the product's function demand, satisfy the goal in the user's situation, Become the focus of interactive design. User research and analysis of user's potential demand have become the focus of enterprise research. KANO model divides demand into: excited demand (product or experience beyond the user's expectation); Expected requirements (products or experiences that the user expects to acquire); basic needs (the most basic characteristics of addressing user needs) [2]. Excited requirements are potential requirements, which users cannot fully perceive and describe in language, but once they are acquired and presented to users, they are often recognized and accepted by users. The basic needs and the expected needs are both explicit needs, which users can clearly perceive and describe in language. If designers and researchers can explore the potential needs of users in depth, and translate these potential user needs into functional requirements of products, they can give strong vitality to the products, enhance their stickiness and increase their satisfaction. Gain an absolute advantage in the fierce competition. In this paper, the user-centered, according to the characteristics of interactive design in-depth study of the target user group, on the basis of understanding the user, trying to explore the mining and meeting the potential needs of the user methods and principles, for the design of a good user experience to provide help.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TB47

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