【摘要】：產(chǎn)品設計作為文化的一種表現(xiàn)形式，不斷推動文化的傳播和發(fā)展；同時文化也是產(chǎn)品設計的對象和內(nèi)容，，為增加產(chǎn)品內(nèi)涵和價值提供源泉和動力。全球化趨勢日益嚴重后區(qū)域傳統(tǒng)文化的研究在社會學和設計學等領域越來越受重視。以文化為導向的設計是未來工業(yè)設計的發(fā)展趨勢，其中最關鍵的是如何將傳統(tǒng)區(qū)域文化融入現(xiàn)代產(chǎn)品設計。 論文以批判性地域主義為指導思想，以符號學、感性工學等理論為方法基礎，論述了區(qū)域文化意象與產(chǎn)品設計元素的理論，并建立了兩者的關聯(lián)理論和研究體系。在此過程中對產(chǎn)品的感性意象進行量化研究，運用統(tǒng)計學方法建立產(chǎn)品設計元素空間和感性意象評價值矩陣，并應用BP神經(jīng)網(wǎng)絡算法構建產(chǎn)品形態(tài)元素和感性意象的關聯(lián)模型，得出具體設計目標下的形態(tài)元素組合方案。以家具椅的設計為實例，以體現(xiàn)江南區(qū)域文化意象為目標，采用BP神經(jīng)網(wǎng)絡算法，通過計算機軟件MATLAB編程進行學習訓練并模擬預測，以實現(xiàn)產(chǎn)品的輔助系統(tǒng)設計。從批判性地域主義的角度強調(diào)區(qū)域傳統(tǒng)文化與現(xiàn)代設計的結合，將感性意象量化并系統(tǒng)化，使以文化為導向的產(chǎn)品設計更具科學性和實踐指導意義，為開發(fā)出更符合用戶感性需求、更具有市場競爭、更能體現(xiàn)區(qū)域文化的產(chǎn)品提供了一種可參考可信賴的設計思路。
[Abstract]:As an expression of culture, product design promotes the spread and development of culture, and culture is the object and content of product design, which provides the source and motive force for increasing the connotation and value of product. The research of regional traditional culture has been paid more and more attention in the fields of sociology and design after the trend of globalization is becoming more and more serious. Culture-oriented design is the development trend of industrial design in the future, among which the key is how to integrate traditional regional culture into modern product design. Based on the theory of semiotics and perceptual engineering, this paper discusses the theory of regional cultural image and product design elements, and establishes the correlation theory and research system of the two. In this process, the perceptual image of the product is quantitatively studied, the product design element space and the evaluation value matrix of the perceptual image are established by statistical method, and the correlation model of the product morphological element and the perceptual image is constructed by the BP neural network algorithm. The combination scheme of morphological elements under specific design objectives is obtained. Taking the design of furniture chair as an example, taking the cultural image of Jiangnan region as the target, using BP neural network algorithm, the learning training and simulation prediction are carried out by the computer software MATLAB, in order to realize the assistant system design of the product. From the angle of critical regionalism, it emphasizes the combination of regional traditional culture and modern design, quantifies and systematizes the perceptual image, and makes the culture-oriented product design more scientific and practical guiding significance. It provides a reliable design idea for the development of products that meet the perceptual needs of users, have more market competition and reflect regional culture.
【學位授予單位】：南京航空航天大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TB472

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