本文選題：“糖衣炮彈”包裝 + 糖果設(shè)計(jì)��； 參考：《青島大學(xué)》2017年碩士論文

【摘要】：隨著社會(huì)的進(jìn)步和人們生活的改變,糖果作為新中國(guó)初期的奢侈品變成了現(xiàn)如今人們生活中常見又不能缺少的一部分。而隨之衍生的相關(guān)周邊產(chǎn)業(yè)也蓬勃發(fā)展,糖果包裝就是其中之一。糖果包裝已經(jīng)成為產(chǎn)業(yè)支柱,糖果包裝的高速發(fā)展也同時(shí)帶動(dòng)了其他包裝業(yè)的興起和發(fā)展。糖果已經(jīng)成為人們平時(shí)和重大節(jié)日事件中的必備品,同時(shí)又是休閑娛樂(lè)的小食品。糖果無(wú)時(shí)無(wú)刻的不在豐富著人們的生活。隨著經(jīng)濟(jì)的不斷發(fā)展和生產(chǎn)技術(shù)的不斷提高,人們對(duì)糖果包裝的重要性有了更加深刻的認(rèn)識(shí)。從這些方面可以看出糖果的包裝設(shè)計(jì)賦予了糖果包裝的藝術(shù)性和更高的經(jīng)濟(jì)效益,提升了糖果的品牌價(jià)值。在人們的生活中糖果是必不可少的,更加在大的經(jīng)濟(jì)環(huán)境下,人們對(duì)于生活品質(zhì)的追求和糖果本身帶來(lái)的感官上的享受要求日益提高。糖果包裝在不斷向著多元化,藝術(shù)性方面發(fā)展。隨著經(jīng)濟(jì)發(fā)展人們對(duì)于糖果包裝的要求也更高,糖果包裝不僅僅是起到保護(hù)糖果的作用,還需要美觀具有藝術(shù)性能夠吸引消費(fèi)者給消費(fèi)者帶來(lái)感官的享受,在特定的環(huán)境下糖果包裝還必須具有特定的意義。這樣才能刺激消費(fèi)者的購(gòu)買欲望。所以設(shè)計(jì)者必須在包裝的圖形、文字、色彩、材料方面不斷推崇創(chuàng)新。隨著人們物質(zhì)水平的提高,對(duì)從實(shí)用性的重視程度逐漸傾向于對(duì)美觀性和精神性的追求,人們不僅要求糖果在質(zhì)量、口味上的不斷提高,對(duì)其外包裝的設(shè)計(jì)也有了更高的期望值。糖果商品包裝作為一種視覺(jué)傳達(dá)工具,可以長(zhǎng)時(shí)間存在人們的生活中。消費(fèi)糖果人群,多為兒童和年輕人,是注重視覺(jué)感受的感性消費(fèi)群體,受到其年齡層次和欣賞程度的影響,出于本能的反應(yīng)往往對(duì)于趣味性、新奇性和個(gè)性化的東西最為感興趣。本文以此為重點(diǎn)性的出發(fā)點(diǎn),將探討影響糖果包裝趣味性設(shè)計(jì)的各個(gè)因素。
[Abstract]:With the progress of society and the change of people's life, candy, as a luxury in the early days of New China, has become a common and indispensable part of people's life. And then the related peripheral industries are booming, candy packaging is one of them. Candy packaging has become the backbone of the industry, the rapid development of candy packaging has also driven the rise and development of other packaging industry. Candy has become a must-have in people's normal and major festival events, but also a snack food. Candy enriches people's lives all the time. With the development of economy and the improvement of production technology, people have a deeper understanding of the importance of candy packaging. From these aspects, we can see that candy packaging design gives candy packaging artistry and higher economic benefits, and promotes the brand value of candy. Candy is essential in people's life. In the big economic environment, people's pursuit of quality of life and the sensual enjoyment of candy itself are increasing day by day. Candy packaging continues to develop towards diversity and artistry. With the development of economy, people have higher requirements for candy packaging. Candy packaging not only plays a role in protecting candy, but also needs beauty and artistry to attract consumers to bring sensory enjoyment to consumers. In a specific environment, candy packaging must also have a specific meaning. Only then can the consumer's purchase desire be stimulated. So designers must continue to promote innovation in packaging graphics, text, color, and materials. With the improvement of people's material level and the emphasis on practicality, people tend to pursue aesthetics and spirituality. People not only ask for the continuous improvement of the quality and taste of candy, The design of its outer packaging also has higher expectations. As a visual communication tool, candy packaging can exist in people's life for a long time. Candy consumers, mostly children and young people, are perceptual consumers who focus on their visual feelings, influenced by their age and appreciation, and instinctive reactions are often interesting, Novelty and personalization are most interesting. This paper discusses the factors that affect the interesting design of candy packaging.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TB482

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本文編號(hào)：2107850