本文選題：旅游紀(jì)念產(chǎn)品 + 文化��； 參考：《天津科技大學(xué)》2014年碩士論文

【摘要】：目前來看,中國(guó)的經(jīng)濟(jì)已跨入到高速發(fā)展的黃金時(shí)期,而作為無煙工業(yè)的旅游產(chǎn)業(yè)正成為經(jīng)濟(jì)發(fā)展的強(qiáng)動(dòng)牽引力。旅游是一個(gè)關(guān)聯(lián)性很強(qiáng)的產(chǎn)業(yè),作為其鏈條上重要環(huán)節(jié)的旅游紀(jì)念產(chǎn)品,本身蘊(yùn)藏著巨大的經(jīng)濟(jì)潛力和文化內(nèi)涵,推動(dòng)了文化繁榮的發(fā)展,加強(qiáng)了各地域文化的傳播與交流。 作為中國(guó)唯一“雙港雙城”的天津擁有著豐富的旅游資源,而被劃定的“中國(guó)經(jīng)濟(jì)第三增長(zhǎng)極”天津?yàn)I海新區(qū)更是蘊(yùn)藏著極大的旅游潛力,所附帶的旅游紀(jì)念產(chǎn)品的需求量也越來越多。伴隨著城市建設(shè)的不斷完善,旅游紀(jì)念產(chǎn)品的迅速發(fā)展,旅游紀(jì)念產(chǎn)品設(shè)計(jì)與開發(fā)中的相關(guān)問題也日漸凸顯,旅游產(chǎn)業(yè)迅速發(fā)展與旅游紀(jì)念產(chǎn)品形式單一的矛盾日趨加劇。因此旅游紀(jì)念產(chǎn)品的創(chuàng)新設(shè)計(jì)與開發(fā)成為一個(gè)亟待解決與研究的現(xiàn)實(shí)問題與理論問題。針對(duì)旅游紀(jì)念產(chǎn)品設(shè)計(jì)及開發(fā),特別是從文化內(nèi)涵與紀(jì)念產(chǎn)品設(shè)計(jì)的角度研究分析卻很少。 本文基于這方面研究缺乏的現(xiàn)狀,通過旅游經(jīng)濟(jì)背景分析及相關(guān)文獻(xiàn)的回顧,運(yùn)用文獻(xiàn)收集、市場(chǎng)調(diào)研、案例分析等研究方法,整合研究思路,從旅游文化與旅游紀(jì)念產(chǎn)品的綜述出發(fā),旨在理解具有文化內(nèi)涵的旅游紀(jì)念產(chǎn)品。首先描述紀(jì)念產(chǎn)品的分類和特性,天津地域文化特征和民俗文化特征,天津旅游資源發(fā)展概況和未來規(guī)劃。其次通過市場(chǎng)調(diào)研,研究消費(fèi)者購(gòu)買心理與行為、市場(chǎng)營(yíng)銷策略以及存在的問題；加之對(duì)紀(jì)念產(chǎn)品自身形態(tài)語(yǔ)意、功能和包裝的設(shè)計(jì)研究,發(fā)現(xiàn)紀(jì)念產(chǎn)品開發(fā)存在的矛盾。最后探尋了一條以政府為導(dǎo)向,各大院校教育為輔,把傳統(tǒng)工藝與現(xiàn)代科技技術(shù)相結(jié)合,融合文化創(chuàng)意產(chǎn)業(yè),打造屬于本地品牌化紀(jì)念產(chǎn)品,同時(shí)提出開展體驗(yàn)式消費(fèi)和設(shè)計(jì)系列化產(chǎn)品,最后進(jìn)行了課題總結(jié)及展望,希望能對(duì)天津文化旅游紀(jì)念產(chǎn)品開發(fā)提供一些新的思路。
[Abstract]:At present, China's economy has entered a golden period of rapid development, and the tourism industry, as a smokeless industry, is becoming the strong traction of economic development. Tourism is a highly related industry. As an important link in its chain, tourism commemorative products contain enormous economic potential and cultural connotation, promote the development of cultural prosperity, and strengthen the dissemination and communication of various regional cultures. As the only "double port and two cities" in China, Tianjin is rich in tourism resources, and Tianjin Binhai New area, designated as the "third pole of China's economic growth", has great tourism potential. The demand for accompanying tourist memorial products is also increasing. With the continuous improvement of urban construction and the rapid development of tourism memorial products, the related problems in the design and development of tourism memorial products are increasingly prominent, and the contradiction between the rapid development of tourism industry and the single form of tourism memorial products is increasingly intensified. Therefore, the innovative design and development of tourism memorial products has become a practical and theoretical problem to be solved and studied. There are few researches on tourism memorial product design and development, especially from the angle of cultural connotation and memorial product design. In this paper, based on the lack of research in this area, through the tourism economic background analysis and related literature review, the use of literature collection, market research, case analysis and other research methods, integration of research ideas, Based on the summary of tourism culture and tourism memorial products, the purpose of this paper is to understand tourism memorial products with cultural connotations. This paper first describes the classification and characteristics of commemorative products, the regional and folk cultural characteristics of Tianjin, the development of tourism resources in Tianjin and the future planning. Secondly, through market research, research consumer purchase psychology and behavior, marketing strategy and existing problems; combined with the design of memorial product form meaning, function and packaging, find out the contradiction of memorial product development. Finally, it explores a Government-oriented, supplemented by the education of colleges and universities, combines traditional technology with modern science and technology, integrates cultural and creative industries, and creates a memorial product that belongs to the local brand. At the same time, it puts forward the experience consumption and design series products, and finally makes a summary and prospect of the subject, hoping to provide some new ideas for the development of Tianjin cultural tourism commemorative products.
【學(xué)位授予單位】：天津科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TB472

【參考文獻(xiàn)】

相關(guān)期刊論文 前5條

1 胡幸福;;再論旅游文化的特征[J];廣州大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2010年10期

2 鐘蕾;李楊;;天津旅游紀(jì)念品設(shè)計(jì)開發(fā)研究[J];民族藝術(shù);2011年03期

3 魏欣;提升旅游紀(jì)念品價(jià)值的設(shè)計(jì)研究[J];南昌大學(xué)學(xué)報(bào)(人文社會(huì)科學(xué)版);2004年03期

4 許世虎;康藍(lán)月;;旅游紀(jì)念品的品牌化研究[J];社會(huì)科學(xué)家;2007年S2期

5 楊從鋒,姚新根;旅游紀(jì)念品開發(fā)思路探析[J];江南大學(xué)學(xué)報(bào)(人文社會(huì)科學(xué)版);2004年02期

，

本文編號(hào)：2069880