本文選題：“和”元素 + 昭君文化��； 參考：《內(nèi)蒙古師范大學(xué)》2014年碩士論文

【摘要】：昭君博物院是國內(nèi)著名的文化旅游場所，昭君文化也是能體現(xiàn)呼和浩特市特色民族文化的重要元素之一。在以民族團(tuán)結(jié)、和諧發(fā)展為時代精神和主旋律的社會新形勢下，昭君文化顯示出了強(qiáng)大的生命力。在昭君文化內(nèi)涵中，“和”元素作為其核心價值，已經(jīng)被越來越多的國內(nèi)外游客所接受和喜愛。因此，把握昭君“和”文化元素，設(shè)計開發(fā)更多有文化價值的昭君博物院特色旅游紀(jì)念品，以滿足市場的消費(fèi)需求，顯得尤為重要。 本文通過解析昭君文化“和”元素的文化審美內(nèi)涵，探尋其可以物化的創(chuàng)新設(shè)計元素和形式。提出使用“顯性”設(shè)計手法，將昭君文化“和”元素的內(nèi)在含義表現(xiàn)在具體的旅游紀(jì)念品設(shè)計當(dāng)中；又使用“隱性”設(shè)計手法，將昭君文化“和”元素融入到旅游紀(jì)念品使用行為過程中。通過“顯性”和“隱性”的設(shè)計手段相結(jié)合，實現(xiàn)“形相似、意相通”的文化與旅游紀(jì)念品功能巧妙結(jié)合的目的。創(chuàng)新設(shè)計手段、豐富設(shè)計品種，達(dá)到昭君博物院旅游紀(jì)念品的多樣化。滿足市場游客多樣性文化旅游紀(jì)念品的消費(fèi)需求。同時提出了，把握昭君文化“和”元素融入旅游紀(jì)念品設(shè)計應(yīng)遵循的具體原則，通過內(nèi)涵性設(shè)計、功能性設(shè)計、創(chuàng)新性設(shè)計和裝飾性設(shè)計等，進(jìn)行設(shè)計實踐與創(chuàng)新。并結(jié)合昭君博物院的具體情況，進(jìn)行了策略性研究。提出了今后旅游文化紀(jì)念品設(shè)計創(chuàng)意產(chǎn)業(yè)發(fā)展可供借鑒，能有效促進(jìn)昭君博物院旅游紀(jì)念品設(shè)計產(chǎn)業(yè)可持續(xù)發(fā)展的設(shè)計方法和策略。隨著國家經(jīng)濟(jì)的發(fā)展，文化旅游消費(fèi)市場的不斷擴(kuò)大和繁榮，昭君文化的社會影響力也會不斷的增強(qiáng)，昭君文化“和”元素的精神內(nèi)涵還會不斷的被發(fā)掘和拓展。這既會推動昭君文化旅游紀(jì)念品消費(fèi)市場的熱情，也將會為我們今后繼續(xù)發(fā)掘和利用昭君文化元素這一特色資源，不斷進(jìn)行旅游紀(jì)念品的創(chuàng)新設(shè)計。從而為內(nèi)蒙古旅游經(jīng)濟(jì)和文化創(chuàng)意產(chǎn)業(yè)發(fā)展做出貢獻(xiàn)。 昭君文化“和”元素資源，本身具備的文化性，與旅游紀(jì)念品的屬性相契合，且具有較大的創(chuàng)新設(shè)計和市場發(fā)掘潛力。本研究旨在通過設(shè)計方法、理論、案例和策略化分析，為昭君博物院旅游紀(jì)念品設(shè)計開發(fā)探討一些具體、有效的方法，在滿足市場消費(fèi)需求，弘揚(yáng)傳統(tǒng)文化的同時，使旅游紀(jì)念品經(jīng)濟(jì)產(chǎn)業(yè)能夠?qū)崿F(xiàn)更快發(fā)展，，從而為內(nèi)蒙古其他地區(qū)同類型的文化旅游紀(jì)念品市場開發(fā)設(shè)計地提供方法理論的支持。
[Abstract]:Zhaojun Museum is a famous place for cultural tourism in China, and Zhaojun Culture is one of the important elements which can embody the characteristic national culture of Hohhot. Under the new social situation, in which national unity and harmonious development are the spirit and main melody of the times, Zhaojun culture has shown strong vitality. In Zhaojun's cultural connotation, the "he" element, as its core value, has been accepted and loved by more and more tourists at home and abroad. Therefore, it is very important to grasp the cultural elements of Zhaojun and to design and develop more special tourist souvenirs of Zhaojun Museum to meet the consumption demand of the market. Through analyzing the cultural aesthetic connotation of Zhaojun culture "he" elements, this paper explores the innovative design elements and forms that can be materialized. It is proposed that the internal meaning of Zhaojun culture and elements should be expressed in the design of specific tourist souvenirs by using "explicit" design techniques, and the "implicit" design techniques should be used. The elements of Zhaojun culture and "will be incorporated into the process of the use of tourist souvenirs." By combining the design means of "dominance" and "recessive", the purpose of combining the culture of "form similarity and mutual meaning" with the function of tourist souvenirs is realized. Innovative design means, rich design varieties, to achieve the diversity of Zhaojun Museum tourist souvenirs. To meet the market tourists diversity cultural tourism souvenirs consumption demand. At the same time, the author puts forward the concrete principle that the elements of Zhaojun culture "and" should be followed in the design of tourist souvenirs, and carries on the design practice and innovation through connotation design, functional design, innovative design and decorative design. Combined with the specific situation of Zhaojun Museum, the strategic research was carried out. This paper puts forward the design methods and strategies for the sustainable development of tourism souvenirs design industry in Zhaojun Museum, which can be used for reference in the future development of tourism cultural souvenir design creative industry and can effectively promote the sustainable development of Zhaojun Museum tourism souvenir design industry. With the development of national economy and the expansion and prosperity of cultural tourism consumption market, the social influence of Zhaojun culture will be continuously strengthened, and the spiritual connotation of Zhaojun culture and elements will be constantly explored and expanded. This will not only promote the enthusiasm of Zhaojun culture tourist souvenirs consumption market, but also will continue to explore and utilize Zhaojun cultural elements of this characteristic resource for us to continue to carry out innovative design of tourism souvenirs. Thus, it contributes to the development of tourism economy and cultural and creative industries in Inner Mongolia. The element resources of Zhaojun culture "and" are in line with the attributes of tourist souvenirs and have great creative design and market potential. The purpose of this study is to explore some concrete and effective methods for the design and development of Zhaojun Museum tourist souvenirs by means of design methods, theories, cases and strategic analysis, so as to meet the needs of market consumption and carry forward traditional culture at the same time. So that the economic industry of tourism souvenirs can achieve faster development, so as to provide theoretical support for the development and design of the same type of cultural tourism souvenirs market in other regions of Inner Mongolia.
【學(xué)位授予單位】：內(nèi)蒙古師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G122;TB472

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