本文選題：老齡用戶 + 體驗(yàn)角度　； 參考：《福建茶葉》2017年11期

【摘要】：隨著國力的提升,文化產(chǎn)品的復(fù)興,茶文化的內(nèi)涵與其表現(xiàn)、表達(dá)的形式也在不停延伸與擴(kuò)大,其產(chǎn)品創(chuàng)新、研發(fā)的腳步逐步加快�，F(xiàn)代信息社會(huì)語境下茶文化、茶產(chǎn)品吸取了當(dāng)代科學(xué)文化技術(shù)與市場經(jīng)濟(jì)商品促銷的精髓,使茶葉產(chǎn)品、其文化價(jià)值功能愈加凸顯,對(duì)構(gòu)建和諧社會(huì)、傳播祖國優(yōu)秀的茶文化做出了巨大的貢獻(xiàn)。然基于我國已經(jīng)逐步步入老齡化時(shí)期,茶文化、茶產(chǎn)品的消費(fèi)主力也已屬于"銀發(fā)一族"。當(dāng)前,許多茶產(chǎn)品的老齡用戶對(duì)其產(chǎn)品仍不太認(rèn)可。故唯有開發(fā)深得老齡用戶喜歡認(rèn)可的茶產(chǎn)品才能在白熱化競爭的市場經(jīng)濟(jì)中贏得一席之地�；诖�,本文將就基于老齡用戶體驗(yàn)角度的茶產(chǎn)品設(shè)計(jì)這一問題展開探求,期望為茶產(chǎn)品的設(shè)計(jì)研究者提供一點(diǎn)理論參考。
[Abstract]:With the promotion of national strength, the revival of cultural products, the connotation and expression of tea culture, the form of expression is also extending and expanding, and the pace of product innovation and R & D is gradually accelerated. In the context of modern information society, tea products absorb the quintessence of contemporary science, culture and technology and market economy commodity promotion, make tea products, its cultural value function more prominent, to build a harmonious society, The dissemination of the motherland's excellent tea culture has made a great contribution. However, China has gradually stepped into an aging period, tea culture, tea products consumption has also been a "silver hair." At present, many old users of tea products are still not very approbable to their products. Therefore, only by developing tea products, which are popular with the aged users, can they win a place in the market economy with fierce competition. Based on this, this paper will explore the problem of tea product design based on aging user experience, hoping to provide some theoretical reference for tea product design researchers.
【作者單位】： 洛陽理工學(xué)院;
【基金】：2016河南省科技廳軟科學(xué)項(xiàng)目(162400410383) 河南省老齡產(chǎn)品的多元?jiǎng)?chuàng)新體系研究
【分類號(hào)】：TB472;TS971

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