本文選題：文化 + 創(chuàng)意��； 參考：《湖北工業(yè)大學(xué)》2017年碩士論文

【摘要】：目前,我國的文化產(chǎn)業(yè)在國家推行的稅收優(yōu)惠、資金補助、人才引進等一系列的重要舉措逐步的推行實施下,進入了快速發(fā)展階段。在這樣的條件下,為文化創(chuàng)意商品設(shè)計開發(fā)提供了良好的政策環(huán)境和市場環(huán)境。文化創(chuàng)意商品是指以某一文化為基礎(chǔ),通過設(shè)計加入創(chuàng)意再生的商品,而孝文化文創(chuàng)商品則是基于孝文化通過設(shè)計加入創(chuàng)意再生的商品。文化是文創(chuàng)商品的基石,同理,孝文化是區(qū)域文創(chuàng)商品的基石。孝感是我國唯一以“孝”命名的城市,極具地方特色,但是就在這樣一個有著特色文化資源以及美麗傳說的城市,相關(guān)的文化創(chuàng)意商品卻很少在市場上見到,由于傳統(tǒng)商品已經(jīng)不能滿足現(xiàn)代消費者的需求,急需既包涵了文化底蘊又具有新鮮創(chuàng)意的商品出現(xiàn)在市場上。故而,一方面需求決定生產(chǎn),文化創(chuàng)意商品的設(shè)計能夠滿足日益增長的消費需求;另一方面,也是更為重要的是,孝文化作為中國傳統(tǒng)文化的重要組成部分有傳承和延續(xù)的需要。所以將孝文化進行提取,應(yīng)用到設(shè)計中可以大大提升商品的文化內(nèi)涵以及經(jīng)濟價值,從而達到傳播中國傳統(tǒng)文化的目的。本研究課題分為六個章節(jié),以提出研究課題,分析課題,提出解決問題的方法以及總結(jié)課題的思路進行撰寫。首先從研究背景,研究意義,國內(nèi)外文創(chuàng)產(chǎn)業(yè)以及文創(chuàng)商品的現(xiàn)狀分析,研究內(nèi)容與方法出發(fā),介紹了什么是孝文化,并展開分析了孝文化的內(nèi)涵、特征、影響,接著討論了什么是文化創(chuàng)意商品,介紹了現(xiàn)有孝文化文創(chuàng)商品設(shè)計的常見類型,以及找出孝文化文創(chuàng)商品開發(fā)的不足,筆者就從這些領(lǐng)域中尋找一個切入點進行設(shè)計研究孝文化文創(chuàng)商品,接下來介紹了如何解決問題,開始研究如何設(shè)計孝文化文創(chuàng)商品,提出解決問題的方法,并通過自己的具體設(shè)計來證明這套方法行之有效。最后為總結(jié)與展望,主要從創(chuàng)新點、不足與展望三方面來討論�？傊疚囊庠谕ㄟ^設(shè)計產(chǎn)生創(chuàng)意,尋找大眾消費者能夠接受的方式來展現(xiàn)和傳承中國傳統(tǒng)文化。本文創(chuàng)新點在于,之前的孝文化文創(chuàng)商品設(shè)計開發(fā)范圍較小,從未涉及到婚慶文化創(chuàng)意商品領(lǐng)域。從婚慶商品這樣一個切入點研究孝文化文創(chuàng)商品的設(shè)計方法,意在從孝文化文創(chuàng)商品未涉及的領(lǐng)域進行文化創(chuàng)意商品設(shè)計以達到傳承和延續(xù)孝感孝文化的目的,并且為其他地域特色文化創(chuàng)意商品的設(shè)計提供一種思路和可能。
[Abstract]:At present, the cultural industry of our country has entered a rapid development stage under the implementation of a series of important measures such as tax preference, capital subsidy, talent introduction and so on. Under such conditions, it provides a good policy environment and market environment for the design and development of cultural and creative commodities. The cultural and creative goods refer to the commodities that are regenerated by adding creativity to the design based on a certain culture, while the commodities created by the filial piety culture are the commodities that are regenerated through the addition of creativity through the design of the filial piety culture. Culture is the cornerstone of Wen Chuang commodity, and filial piety culture is the cornerstone of regional culture creation commodity. Xiaogan is the only city named after "filial piety" in our country. It has local characteristics, but in such a city with unique cultural resources and beautiful legends, the related cultural and creative goods are rarely seen in the market. Because the traditional goods can not meet the needs of modern consumers, it is urgent to include both cultural and creative goods in the market. Therefore, on the one hand, demand determines production, and the design of cultural and creative goods can meet the increasing demand for consumption; on the other hand, more importantly, As an important part of Chinese traditional culture, filial piety culture has the need of inheritance and continuation. Therefore, to extract filial piety culture and apply it to the design can greatly enhance the cultural connotation and economic value of commodities, thus achieving the purpose of spreading Chinese traditional culture. This research topic is divided into six chapters, in order to put forward the research topic, analyze the subject, put forward the method of solving the problem and summarize the thought of the subject. First of all, from the research background, the significance of the research, the domestic and foreign cultural innovation industry and the current situation of the commodity analysis, the research content and method, introduced what is the filial piety culture, and has analyzed the filial piety culture connotation, the characteristic, the influence, Then it discusses what is the cultural and creative goods, introduces the common types of the existing commodity design of filial piety culture, and finds out the deficiency of the commodity development of the filial piety culture. The author looks for a breakthrough point from these fields to carry on the design research, then introduces how to solve the problem, begins to study how to design the filial piety culture cultural creation commodity, and puts forward the method to solve the problem. And through their own specific design to prove that this method is effective. Finally, in order to summarize and prospect, mainly from the innovation point, the insufficiency and the prospect three aspects to discuss. In a word, this paper aims to show and inherit Chinese traditional culture through creative design and finding ways that can be accepted by mass consumers. The innovation of this paper lies in the small scope of commodity design and development of filial piety culture and cultural creation, which has never been involved in the field of wedding culture and creative commodities. This paper studies the design method of filial piety culture cultural creation commodities from the point of view of wedding commodities, which is intended to carry out cultural and creative commodity design from the fields not involved in filial piety culture to achieve the purpose of inheriting and continuing filial piety culture. And for other regional characteristics of the design of cultural and creative goods to provide a thought and possibility.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TB472

【參考文獻】

相關(guān)碩士學(xué)位論文 前1條

1 李玲;孝感與孝文化[D];華中師范大學(xué);2012年

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本文編號：2059434