本文選題：VI設(shè)計(jì) + 標(biāo)志��； 參考：《南昌大學(xué)》2014年碩士論文

【摘要】：市場(chǎng)機(jī)制的日趨成熟伴隨著國內(nèi)外市場(chǎng)競(jìng)爭(zhēng)的愈演愈烈，市場(chǎng)經(jīng)濟(jì)的競(jìng)爭(zhēng)逐漸演變成為文化經(jīng)濟(jì)的競(jìng)爭(zhēng)。樹立個(gè)性化的企業(yè)特征和維護(hù)良好的企業(yè)形象，不但能為企業(yè)帶來社會(huì)效益，而且能為企業(yè)帶來經(jīng)濟(jì)效益。VI(即視覺識(shí)別)是平面設(shè)計(jì)中涉及學(xué)科最廣的門類之一,其與市場(chǎng)營銷學(xué)、傳播學(xué)、心理學(xué)、社會(huì)學(xué)之間有著千絲萬縷的聯(lián)系，能夠最直觀、最實(shí)際、最具有傳播力和感染力將企業(yè)標(biāo)志等基本要素進(jìn)行系統(tǒng)有效地延展，形成企業(yè)固有的視覺形象。企業(yè)VI的設(shè)計(jì)與自身的利益密切相關(guān)，好的企業(yè)形象對(duì)企業(yè)經(jīng)濟(jì)利益的獲取有重大意義。VI的設(shè)計(jì)對(duì)企業(yè)來說并不是可有可無或僅僅為企業(yè)涂脂抹粉、裝點(diǎn)門面而已，由于近年來隨著企業(yè)規(guī)模不斷發(fā)展擴(kuò)大，企業(yè)VI設(shè)計(jì)通過科學(xué)有效的視覺識(shí)別傳播也越來越展現(xiàn)出其特有的重要性，也越來越受到企業(yè)重視。 從本文主要通過分析VI設(shè)計(jì)對(duì)企業(yè)形象的重要性，構(gòu)建企業(yè)形象的VI體系，研究新時(shí)代新元素和新態(tài)勢(shì)，通過對(duì)品牌戰(zhàn)略的分析及新元素新方式的研究,切切實(shí)實(shí)設(shè)計(jì)出一套江西怡杉環(huán)保有限公司整體形象策劃的VI設(shè)計(jì),使之成為一個(gè)大型的知名企業(yè)的品牌實(shí)戰(zhàn)資源，為本行業(yè)其他企業(yè)提供積極地參考范例。最后結(jié)合CIS戰(zhàn)略理論與江西怡杉環(huán)保有限公司的實(shí)際情況，分析江西怡杉環(huán)保有限公司的VIS設(shè)計(jì)的價(jià)值。通過對(duì)企業(yè)形象的分析以及對(duì)新元素的運(yùn)用打造具有現(xiàn)代意義創(chuàng)新的江西怡杉環(huán)保有限公司整體形象，幫助江西怡杉環(huán)保有限公司樹立更好的企業(yè)形象，為其品牌樹立更高的知名度。 綜上所述，本文主要試圖通過這些研究對(duì)江西怡杉環(huán)保有限公司VI設(shè)計(jì)進(jìn)行改進(jìn)與重新設(shè)計(jì)，可以向公眾宣揚(yáng)江西怡杉環(huán)保有限公司的經(jīng)營理念，，對(duì)江西怡杉環(huán)保有限公司的企業(yè)形象提升和競(jìng)爭(zhēng)力的提高有所幫助，給公司的發(fā)展提供發(fā)展助力,并為其他的環(huán)保行業(yè)企業(yè)的VI設(shè)計(jì)提供借鑒。
[Abstract]:With the maturation of market mechanism, the competition of market economy becomes the competition of culture economy. The establishment of individualized enterprise characteristics and the maintenance of good corporate image can not only bring social benefits to enterprises, but also bring economic benefits to enterprises .VI (visual recognition) is one of the most extensive disciplines in graphic design. It has inextricable links with marketing, communication, psychology and sociology. It can extend the basic elements such as enterprise logo systematically and effectively, most intuitively, practically, and with the greatest power of communication and appeal. Form the inherent visual image of the enterprise. The design of enterprise VI is closely related to its own interests. A good corporate image is of great significance to the acquisition of the economic benefits of the enterprise. The design of VI is not dispensable to the enterprise or just painted and decorated for the enterprise. In recent years, with the development and expansion of enterprise scale, the VI design of enterprise is becoming more and more important through scientific and effective visual recognition communication, and has been paid more and more attention to by enterprises. By analyzing the importance of VI design to corporate image and constructing VI system of corporate image, this paper studies new elements and new situation in the new era, through the analysis of brand strategy and the study of new elements and new ways. We have designed a set of VI design for the overall image planning of Jiangxi Yew Environmental Protection Co., Ltd., which makes it a brand real battle resource for a large well-known enterprise and provides a positive reference example for other enterprises in the industry. Finally, based on the CIS strategy theory and the actual situation of Jiangxi Yew Environmental Protection Co., Ltd, the value of VIS design of Jiangxi Yew Environmental Protection Co., Ltd is analyzed. Through the analysis of the corporate image and the use of new elements to create the overall image of Jiangxi Yew Environmental Protection Co., Ltd., which has modern significance, we can help Jiangxi Yew Environmental Protection Co., Ltd. to set up a better corporate image. For its brand to establish a higher profile. To sum up, this paper mainly attempts to improve and redesign the VI design of Jiangxi Yew Environmental Protection Co., Ltd., through these studies, so as to publicize to the public the business philosophy of Jiangxi Yew Environmental Protection Co., Ltd. It is helpful to the improvement of corporate image and competitiveness of Jiangxi Yew Environmental Protection Co., Ltd., and provides the development power for the development of the company, and provides reference for the VI design of other enterprises in the environmental protection industry.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：X324;TB47

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