本文選題：全球化 + 本土化��； 參考：《山東建筑大學(xué)》2014年碩士論文

【摘要】：“第一流的產(chǎn)品必定反映文化的基本特征”,全球化“文化浪潮”的激起,具有地域特色的傳統(tǒng)文化元素的設(shè)計(jì)已成為當(dāng)今設(shè)計(jì)發(fā)展的主流趨勢(shì)。中國(guó)傳統(tǒng)文化元素在全球范圍內(nèi)具有一定的影響作用,在當(dāng)今文化大融合的背景下,中國(guó)傳統(tǒng)文化已成為必要的部分,融入中國(guó)傳統(tǒng)文化的設(shè)計(jì)定會(huì)為全球化設(shè)計(jì)增添色彩。中國(guó)傳統(tǒng)文化博大精深,無(wú)論其物質(zhì)元素還是精神元素都對(duì)當(dāng)今設(shè)計(jì)有指導(dǎo)作用,利用好中國(guó)傳統(tǒng)文化元素,做出中國(guó)風(fēng)格的設(shè)計(jì)成為中國(guó)設(shè)計(jì)師迫切的愿望。 3C產(chǎn)品(Computer, Communication, Consumer Electronics)是現(xiàn)代生活方式的代表產(chǎn)品,與我們生活息息相關(guān),并向可穿戴的趨勢(shì)發(fā)展。但由于絕大多數(shù)缺乏文化的有效滲透,使得人們?cè)谑褂脮r(shí)總是缺少歸屬感。失去文化的產(chǎn)品只能是機(jī)械的,將傳統(tǒng)文化元素融入3C產(chǎn)品的趨勢(shì)正在悄然形成,傳統(tǒng)文化元素的生動(dòng)運(yùn)用為3C產(chǎn)品迎來(lái)了一股新風(fēng),讓3C產(chǎn)品從呆板、冷漠的形象中解脫出來(lái),創(chuàng)造了文化科技的新典范。 本文首先從全球化與本土化的高度層面探討中國(guó)傳統(tǒng)文化元素,通過(guò)分析處于全球設(shè)計(jì)前沿國(guó)家的設(shè)計(jì)特征,提煉出精簡(jiǎn)的設(shè)計(jì)主流價(jià)值觀與時(shí)尚觀,與傳統(tǒng)文化元素的技巧運(yùn)用相比,更重要的是站在全球主流審美觀的角度去造物。然后,本文從精神文化元素和物質(zhì)文化元素兩個(gè)方面著手并結(jié)合傳統(tǒng)造物思想對(duì)中國(guó)傳統(tǒng)文化元素的影響特性進(jìn)行提煉,尋找中國(guó)傳統(tǒng)文化元素的精髓本質(zhì)。通過(guò)分析全球化訴求下設(shè)計(jì)的“中國(guó)型”,提出傳統(tǒng)文化元素與現(xiàn)代設(shè)計(jì)的有機(jī)融合的方法。最后,本文從感官層面、文化層面及行為層面得出一套有機(jī)、整體的方案并應(yīng)用于3C產(chǎn)品設(shè)計(jì)中。
[Abstract]:"First-class products must reflect the basic characteristics of culture", the globalization of "cultural wave", the design of traditional cultural elements with regional characteristics has become the mainstream trend of design development. The elements of Chinese traditional culture have a certain influence on the whole world. Under the background of the cultural amalgamation, Chinese traditional culture has become a necessary part, and the integration of the design of Chinese traditional culture will certainly add color to the global design. Chinese traditional culture is extensive and profound, regardless of its material element or spirit element all have the instruction function to the present design, make good use of the Chinese traditional culture element, make the Chinese style design become the Chinese designer's urgent desire. 3C products such as computer, Communication, Consumer Electronics are the representative products of modern life style, which are closely related to our life and develop towards wearable trend. However, because of the lack of cultural penetration, people always lack a sense of belonging. The products that lose their culture can only be mechanical. The trend of integrating traditional cultural elements into 3C products is quietly forming. The vivid use of traditional cultural elements has ushered in a new trend for 3C products, allowing 3C products to change from rigid to rigid. Released from the image of indifference, the creation of a new model of cultural science and technology. Firstly, this paper discusses the elements of Chinese traditional culture from the high level of globalization and localization. By analyzing the design characteristics of the countries at the forefront of global design, this paper abstracts the streamlined mainstream values and fashion views of design. Compared with the use of traditional cultural elements, it is more important to create from the perspective of global mainstream aesthetics. Then, this article starts from the spiritual culture element and the material culture element two aspects and unifies the traditional creation thought to carry on the refinement to the Chinese traditional culture element influence characteristic, seeks the essence essence of the Chinese traditional culture element. By analyzing the "Chinese type" of design under the demand of globalization, this paper puts forward the method of organic integration of traditional cultural elements and modern design. Finally, an organic and integral scheme is obtained from sensory, cultural and behavioral aspects and applied to 3C product design.
【學(xué)位授予單位】：山東建筑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：TB472

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