本文選題：品牌體驗 + 品牌��； 參考：《燕山大學(xué)》2014年碩士論文

【摘要】：在科技飛速發(fā)展、人們生活品質(zhì)不斷提高的當(dāng)今市場環(huán)境中，移動智能終端展示設(shè)備的生產(chǎn)開發(fā)也面臨新的機(jī)遇與挑戰(zhàn)。以傳統(tǒng)的眼光和方式來解決移動智能終端展示設(shè)備在新時代下的問題已略顯艱難，而通過將其與移動智能終端的企業(yè)發(fā)展關(guān)聯(lián)起來的品牌體驗設(shè)計可以作為有效的方法之一來滿足其設(shè)計需求。本課題以在體驗店中使用的移動智能終端展示設(shè)備為重點研究對象，綜合運用經(jīng)驗總結(jié)、交叉研究等研究方法，對其在品牌體驗導(dǎo)向下的設(shè)計要點、設(shè)計中的新老方法做了分析與總結(jié)，以期在理論上為移動智能終端展示設(shè)備的設(shè)計開拓新思路，并最終在實踐中進(jìn)行檢驗與完善。 課題前兩章對消費市場、移動智能終端展示設(shè)備、品牌體驗設(shè)計的背景進(jìn)行概括總結(jié)，在此基礎(chǔ)上通過對移動智能終端展示設(shè)備的特點和現(xiàn)狀分析，提出品牌體驗設(shè)計的應(yīng)用理念，并論述其必要性。第三章對移動智能終端展示設(shè)備進(jìn)行設(shè)計分析，從企業(yè)、自身使用環(huán)境和消費者三個角度各有側(cè)重的論述了其在品牌體驗導(dǎo)向下的設(shè)計需求和要點。第四章是重點章節(jié)，在第三章的基礎(chǔ)上對移動智能終端展示設(shè)備設(shè)計的基本方法和品牌體驗設(shè)計方法做出總結(jié)提升，并提出了相應(yīng)的設(shè)計原則以規(guī)范使用。第五章依照前文研究結(jié)果進(jìn)行設(shè)計實踐應(yīng)用，，以初步檢驗成果并通過設(shè)計過程進(jìn)一步闡明品牌體驗設(shè)計的必要性與有效性。 通過研究，本課題的主要研究結(jié)果是品牌體驗導(dǎo)向適用于移動智能終端展示設(shè)備并對其發(fā)展有著積極且重要的作用、以品牌體驗為導(dǎo)向的設(shè)計分析能夠更好地把握其設(shè)計方向、探索出的兩種設(shè)計方法的結(jié)合應(yīng)用更有益于移動智能終端展示設(shè)備的創(chuàng)新設(shè)計。
[Abstract]:With the rapid development of science and technology and the continuous improvement of people's quality of life, the production and development of mobile intelligent terminal display equipment is facing new opportunities and challenges. It is difficult to solve the problem of mobile intelligent terminal display device in the new era with traditional vision and method. Brand experience design, which is associated with the enterprise development of mobile intelligent terminals, can be used as an effective method to meet the design requirements. This topic takes the mobile intelligent terminal display equipment used in the experience store as the key research object, synthetically uses the experience summary, the cross research and so on research method, to its under the brand experience guidance design essentials, The new and old methods in the design are analyzed and summarized in order to open up new ideas for the design of mobile intelligent terminal display equipment theoretically and finally to test and perfect them in practice. The first two chapters summarize the background of consumer market, mobile intelligent terminal display equipment, brand experience design, and analyze the characteristics and current situation of mobile intelligent terminal display equipment. Puts forward the brand experience design application idea, and discusses its necessity. The third chapter analyzes the design and analysis of mobile intelligent terminal display equipment, and discusses the design requirements and key points of mobile intelligent terminal display equipment under brand experience guidance from three aspects: enterprise, self-use environment and consumers. The fourth chapter is the key chapter, on the basis of the third chapter, the basic methods of mobile intelligent terminal display device design and brand experience design methods are summarized and promoted, and the corresponding design principles are put forward to standardize the use. The fifth chapter carries on the design practice application according to the above research result, with the preliminary inspection result and through the design process further elucidates the brand experience design the necessity and the validity. Through the research, the main research result of this subject is that the brand experience orientation is suitable for the mobile intelligent terminal display equipment and has a positive and important effect on its development, and the brand experience-oriented design analysis can better grasp its design direction. The combination of the two design methods is more beneficial to the innovative design of mobile intelligent terminal display equipment.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TB47

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