本文選題：品牌設(shè)計(jì) + 包裝設(shè)計(jì)�。� 參考：《湖南工業(yè)大學(xué)》2014年碩士論文

【摘要】：隨著人們物質(zhì)生活的豐富，設(shè)計(jì)在吸引消費(fèi)者方面扮演著越來(lái)越重要的角色。設(shè)計(jì)已經(jīng)成為潛在的說(shuō)客，在這種美麗的勸誘和說(shuō)服下，消費(fèi)者被說(shuō)服去購(gòu)買(mǎi)他們根本不需要的商品，浪費(fèi)了大量的物資。 在無(wú)節(jié)制消費(fèi)的背景下，不可避免的產(chǎn)生了大量的舊物，而其中大部分依然有很高的利用價(jià)值，如何發(fā)揮設(shè)計(jì)的力量，提高人們對(duì)于二手物品的接受度以促進(jìn)這部分物資再次流通是本課題的根本出發(fā)點(diǎn)。 課題以品牌與包裝設(shè)計(jì)理論為基礎(chǔ)，結(jié)合國(guó)內(nèi)外舊物市場(chǎng)的發(fā)展現(xiàn)狀，從設(shè)計(jì)的倫理學(xué)、綠色包裝、設(shè)計(jì)的尺度等方面探求舊物品牌設(shè)計(jì)的方向，在具體的設(shè)計(jì)實(shí)踐中，以情感化設(shè)計(jì)為理論基礎(chǔ)進(jìn)行品牌與包裝的設(shè)計(jì)，用通用化包裝解決包裝物規(guī)格差異大的問(wèn)題，同時(shí)要把握設(shè)計(jì)的度，體現(xiàn)綠色設(shè)計(jì)的理念。通過(guò)品牌與包裝的設(shè)計(jì)，使人們改變對(duì)舊物臟亂差的反面印象，樹(shù)立懷舊、情感、溫暖、環(huán)保的品牌形象，有助于引導(dǎo)大眾進(jìn)行綠色消費(fèi)，促進(jìn)低碳生活方式的養(yǎng)成，在實(shí)現(xiàn)社會(huì)效益的同時(shí)帶來(lái)經(jīng)濟(jì)效益。
[Abstract]:With the enrichment of people's material life, design plays a more and more important role in attracting consumers. Design has become a potential lobbyist, and with this beautiful persuasion and persuasion, consumers are persuaded to buy goods they don't need, wasting a lot of goods. In the context of uncontrolled consumption, a large number of old objects are inevitably produced, and most of them still have high utilization value, how to give full play to the power of design. The basic starting point of this subject is to improve the acceptance of used goods in order to promote the circulation of this part of goods. Based on the theory of brand and packaging design, combined with the development of domestic and foreign market, this paper explores the direction of brand design from the aspects of design ethics, green packaging, design scale, etc., in the specific design practice. Based on the theory of emotional design, the design of brand and packaging is carried out, and the problem of big difference of packaging specifications is solved by universal packaging. At the same time, the degree of design should be grasped and the idea of green design should be embodied. Through the design of brand and packaging, people can change the negative impression of the mess of old things, and set up the brand image of nostalgia, emotion, warmth and environmental protection, which is helpful to guide the public to green consumption and promote the cultivation of low carbon lifestyle. In the realization of social benefits at the same time bring economic benefits.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：TB482

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