本文選題：情感記憶 + 造型置換　； 參考：《江南大學》2014年碩士論文

【摘要】：本文深入探討了喚醒人們情感記憶的設計和設計體驗，以及如何使用造型置換的設計手法喚醒人們的情感記憶。由于情感的缺失，情感化設計理論一經(jīng)提出便風靡全球。然而不得不承認的是，大多數(shù)情感化設計并不能如設計師所愿的向消費者傳達出情感，而很多情感體驗只能在最初幾次使用時被觸發(fā)，隨著人們喜新厭舊的消費心理，當新鮮感過去后，產(chǎn)品也就被遺忘在儲藏室的角落。情感喚醒的不確定性以及情感體驗的難以持久成為情感化設計亟待解決的問題。 本文以喚醒人們最深層次的情感為切入點，將情感記憶理論導入產(chǎn)品設計。從情感記憶理論可以得出，記憶往往是伴隨著情感的，而情感會使記憶更深刻。因而從記憶的角度出發(fā)，不僅可以喚醒人們最深層次的情感，而且可以使情感的喚醒變得可控。 在試圖探尋設計手法與記憶之間的微妙關系時，本文選擇了造型置換手法作為研究的重心。雖然記憶是多感官刺激形成的，但視覺是最普遍的引起情感的連結(jié)而形成記憶的感官。造型置換的手法可以使新產(chǎn)品保留舊物的一些視覺特征。當人們看到新產(chǎn)品時，會因其與舊物相似的視覺特征而勾起了對舊物以及往事的回憶，因而有效喚醒人們的情感記憶。巧妙的使用造型置換的手法可以使產(chǎn)品成為打開時空之門的鑰匙，引發(fā)人們情感和記憶的雙重共鳴，從而有助于保持體驗的新鮮度、促成無意識設計、實現(xiàn)人們精神層面的滿足，最終實現(xiàn)人類生活情感的回歸。 文章以解碼-編碼的研究方式，從人們對于符號的感知開始，將喚醒情感記憶的造型置換設計解碼為各類記憶符號的表達，深入研究了人們的情感記憶如何被喚醒以及造型置換與情感記憶之間的關聯(lián)性，，總結(jié)了喚醒情感記憶（成功解碼）的要素和設計要點。接著通過案例分析總結(jié)了各類記憶符號關于情感記憶的作用關系，在此基礎上，通過嘗試性的編碼探討了基于情感記憶的造型置換設計方法，最后通過設計實踐論證了該方法的可行性。
[Abstract]:This paper deeply discusses the design and design experience of arousing people's emotional memory, and how to use the design technique of styling replacement to awaken people's emotional memory.Because of the lack of emotion, the theory of emotional design is popular all over the world.However, it has to be admitted that most emotional designs do not convey their feelings to consumers as designers would like, and many emotional experiences can only be triggered in the first few times, with the new and the old consumer psychology.When the freshness passed, the product was forgotten in the corner of the storage room.The uncertainty of emotional arousal and the difficulty of emotional experience become the urgent problems of emotional design.Based on arousing people's deepest emotion, this paper introduces emotional memory theory into product design.From the theory of emotional memory, memory is often accompanied by emotion, and emotion makes memory more profound.Therefore, from the point of view of memory, it can not only arouse people's deepest emotion, but also make it controllable.In trying to explore the subtle relationship between design techniques and memory, this paper chooses the styling replacement technique as the focus of the research.Although memory is formed by multiple sensory stimuli, vision is the most common sensory organ that causes emotional connections and forms memory.Styling replacement techniques can make new products retain some of the visual features of old objects.When people see the new product, it will arouse the memories of the old and the past because of its visual characteristics similar to the old, thus effectively awaken people's emotional memory.The ingenious use of styling replacement techniques can make the product the key to opening the door of time and space, arousing the dual resonance of people's emotions and memories, thus helping to maintain the freshness of the experience and promote unconscious design.Realize people's spiritual satisfaction, and finally realize the return of human life emotion.In this paper, from the perspective of people's perception of symbols, the styling replacement design of arousal of emotional memory is decoded to express all kinds of memory symbols in the way of decoding and coding.This paper deeply studies how people's emotional memory is awakened and the relationship between styling replacement and emotional memory, and summarizes the elements and design points of arousal emotional memory (successfully decoded).Then, through the case study, this paper summarizes the relationship between various memory symbols and emotional memory, and then discusses the design method of styling replacement based on emotional memory by means of tentative coding.Finally, the feasibility of the method is proved through design practice.
【學位授予單位】：江南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TB472

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