本文選題：兒童藥品 + 藥品包裝　； 參考：《青島大學(xué)》2017年碩士論文

【摘要】：兒童藥品相對(duì)于市面上一般藥品,在用藥安全性、可靠性、關(guān)懷性上更應(yīng)該考慮到兒童消費(fèi)者的心理接受能力。按照國(guó)家相應(yīng)藥品管理辦法的要求,藥品包裝設(shè)計(jì)直接關(guān)系到藥品與包材的相容性能,更直接關(guān)系到藥品的穩(wěn)定性能,從這一層面來(lái)看藥品包裝設(shè)計(jì),已然成為藥品包裝中不可分割的一部分。兒童藥品首要考慮的就是用藥的安全性、可靠性,作為兒童藥品的包裝設(shè)計(jì),除了要體現(xiàn)藥品性能外,考慮到企業(yè)的外在形象,還需要進(jìn)一步提高設(shè)計(jì)品位,從而更多的獲得消費(fèi)者的消費(fèi)認(rèn)可能力。消費(fèi)行為就是一種心理認(rèn)可的行為。什么樣的兒童藥品包裝才能贏得兒童、兒童父母這一特定消費(fèi)群體的認(rèn)可,這是設(shè)計(jì)工作者需要在設(shè)計(jì)之初就應(yīng)該預(yù)設(shè)在設(shè)計(jì)過(guò)程中的考慮。亮麗的色彩、可視的色彩區(qū)分、直觀可愛(ài)的卡通形象、適合少兒群體的安全規(guī)范等,都將成為吸引消費(fèi)者的重要外在要求。在考慮兒童藥品的外包裝設(shè)計(jì)時(shí),設(shè)計(jì)者應(yīng)該具有換位思考能力,把自己預(yù)設(shè)成消費(fèi)者,這樣才能在藥品包裝的設(shè)計(jì)上實(shí)現(xiàn)消費(fèi)者心理接受能力的置換,只有這樣才能設(shè)計(jì)出更符合消費(fèi)者審美需求的外包裝。本文以兒童藥品包裝設(shè)計(jì)方面的消費(fèi)者接受心理研究作為課題寫(xiě)作的切入點(diǎn),從設(shè)計(jì)心理學(xué)角度和接受心理學(xué)兩方面出發(fā),重點(diǎn)分析消費(fèi)者在選藥、用藥安全方面的心理訴求;同時(shí),根據(jù)兒童藥品的特殊性要求,文章從藥品包裝的色彩、造型以及生產(chǎn)企業(yè)的形象標(biāo)識(shí)方面分章論述,按照兒童藥品訴求的可靠性、保護(hù)性、便利性、關(guān)懷性四個(gè)方面論述了兒童藥品的包裝設(shè)計(jì),根據(jù)藥品包裝設(shè)計(jì)的論述,引進(jìn)接受心理學(xué)方面的內(nèi)容,重點(diǎn)論述在兒童藥品設(shè)計(jì)上面跨學(xué)科的融合可能。同時(shí),論證兒童外包裝設(shè)計(jì)的品位提升對(duì)生產(chǎn)企業(yè)的生產(chǎn)效益可能產(chǎn)生的潛在隱性影響。
[Abstract]:Compared with the general drugs in the market, children's drugs should be considered in terms of safety, reliability and solicitude.According to the requirements of the corresponding national drug administration measures, drug packaging design is directly related to the compatibility between drugs and packaging materials, and more directly to the stability of drugs. From this perspective, drug packaging design,It has become an integral part of drug packaging.The primary consideration for children's medicines is the safety and reliability of drugs. As the packaging design of children's medicines, besides reflecting the performance of the drugs, considering the external image of the enterprises, it is also necessary to further improve the design grade.As a result, more consumers to obtain consumer recognition capacity.The consumption behavior is a kind of psychological approbation behavior.What kind of children's medicine packaging can win the recognition of children's parents, this is the designer should presuppose the consideration in the design process at the beginning of the design.Bright colors, visual color distinctions, intuitive and lovely cartoon images, safety standards suitable for children and so on, will become an important external requirement to attract consumers.When considering the outer packaging design of children's medicine, the designer should have the ability of thinking in a transposition and presupposing himself as a consumer, so as to realize the replacement of consumers' psychological acceptance ability in the design of drug packaging.Only in this way can we design an outer package that meets the aesthetic needs of consumers.Based on the research of consumer acceptance psychology in children's drug packaging design, this paper analyzes the psychological demands of consumers in drug selection and drug safety from the point of view of design psychology and acceptance psychology.At the same time, according to the special requirements of children's drugs, the article discusses the color, shape and image identification of pharmaceutical packaging, according to the reliability, protection and convenience of children's drug demand.This paper discusses the packaging design of children's drugs from four aspects of solicitude. According to the discussion of drug packaging design, the contents of acceptance psychology are introduced, and the possibility of interdisciplinary integration on children's drug design is emphasized.At the same time, the latent influence of the grade improvement of children's outer packaging design on the production efficiency of production enterprises is discussed.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：TB482

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