本文選題：透明形式　切入點：包裝設(shè)計　出處：《北方工業(yè)大學(xué)》2017年碩士論文

【摘要】：作為現(xiàn)代產(chǎn)品最有價值的廣告——包裝設(shè)計,已經(jīng)越來越頻繁的使用透明形式,本文試圖通過研究包裝設(shè)計的發(fā)展背景,調(diào)研分析在現(xiàn)今時代下,包裝設(shè)計的發(fā)展?fàn)顩r,以及在現(xiàn)代人們生活中的地位,根據(jù)此來尋求透明形式在當(dāng)下包裝設(shè)計中的研究價值。結(jié)合設(shè)計美學(xué)、形式美法則、消費者心理學(xué)、人體工程學(xué)等對現(xiàn)代市場上包裝設(shè)計中透明形式的應(yīng)用現(xiàn)狀進行分析研究。主要包括包裝設(shè)計中透明部分的形狀、透明材料、透明度、透明的顏色等對包裝設(shè)計整體形象的影響和作用。吸收優(yōu)秀案例精華,分析失敗案例原因,從而總結(jié)出包裝設(shè)計中透明形式應(yīng)用的基本原則,使包裝設(shè)計中透明形式的應(yīng)用"有法可依",若能基于原則做設(shè)計,設(shè)計師的思路應(yīng)該會更加清晰,制定的原則和標(biāo)準還可用于指導(dǎo)包裝設(shè)計和衡量其方案的優(yōu)劣,從而減少市場上雜亂無章的應(yīng)用透明形式的包裝設(shè)計。針對論文研究課題,查閱相關(guān)文獻,尋找相關(guān)理論依據(jù),總結(jié)已有的研究成果,為論文的理論部分打下基礎(chǔ)。通過調(diào)研分析國內(nèi)外包裝設(shè)計中透明形式的應(yīng)用現(xiàn)狀和具體實例研究以及發(fā)展趨勢,結(jié)合消費者當(dāng)前的生活方式、消費觀念、購物行為習(xí)慣和現(xiàn)代包裝設(shè)計的環(huán)保性原則,結(jié)合視覺傳達設(shè)計及包裝設(shè)計周邊學(xué)科,分析產(chǎn)品屬性,產(chǎn)品目標(biāo)人群、目標(biāo)市場定位來為產(chǎn)品包裝設(shè)計定位,總結(jié)出影響包裝設(shè)計中是否應(yīng)用透明形式的因素,以及透明形式在包裝設(shè)計中的語言特點和設(shè)計原則,以指導(dǎo)設(shè)計實踐。
[Abstract]:As the most valuable advertisement of modern products, packaging design has been used more and more frequently in transparent form. This paper attempts to study the development background of packaging design and analyze the development of packaging design in the present era.And the status in modern people's life, according to this to seek the transparent form in the present packaging design research value.Combined with design aesthetics, formal beauty law, consumer psychology, ergonomics and so on, this paper analyzes and studies the application of transparent form in packaging design in modern market.It mainly includes the shape of transparent part, transparent material, transparency, transparent color and so on.Absorbing the essence of excellent cases, analyzing the reasons of failure cases, and summing up the basic principles of transparent form application in packaging design, so that the application of transparent form in packaging design can be governed by law, if we can do the design based on principle,Designers' ideas should be clearer, and the principles and standards can be used to guide packaging design and measure the merits and demerits of its schemes, thus reducing the market clutter in the application of transparent forms of packaging design.In view of the research topic of the thesis, we should consult the relevant literature, search for the relevant theoretical basis, summarize the existing research results, and lay the foundation for the theoretical part of the thesis.Through investigation and analysis of the application of transparent form in packaging design at home and abroad as well as concrete case studies and development trends, combined with consumers' current life style, consumption concept, shopping behavior habits and environmental protection principles of modern packaging design,Combined with visual communication design and packaging design peripheral disciplines, analysis of product attributes, product target population, target market positioning for product packaging design, summed up the impact of packaging design in the application of transparent forms of factors,And transparent form in packaging design language characteristics and design principles to guide design practice.
【學(xué)位授予單位】：北方工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TB482

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本文編號：1712226