本文選題：材料品質(zhì)感　切入點(diǎn)：品牌調(diào)性　出處：《包裝工程》2017年08期

【摘要】：目的針對(duì)產(chǎn)品材料品質(zhì)感問題,以品牌調(diào)性為基礎(chǔ),研究材質(zhì)材料選擇和搭配的品質(zhì)感設(shè)計(jì)方法。方法采用用戶實(shí)證研究方法,以品牌調(diào)性定義的質(zhì)感感性語義詞為實(shí)驗(yàn)語義詞,以市場(chǎng)調(diào)研而來的手機(jī)背殼熱門材料或未來趨勢(shì)材料為具體實(shí)驗(yàn)測(cè)量對(duì)象,對(duì)實(shí)驗(yàn)材料樣本進(jìn)行感官語義詞測(cè)量,利用SD法分析實(shí)驗(yàn)數(shù)據(jù),提出品質(zhì)感提升的搭配設(shè)計(jì)方案。結(jié)論基于品牌調(diào)性,提升產(chǎn)品CMF品質(zhì)感,使得產(chǎn)品CMF設(shè)計(jì)不僅滿足了用戶心理需求,而且增加了產(chǎn)品的品質(zhì)感和品牌家族性。
[Abstract]:Objective to study the design method of quality sense of material selection and collocation on the basis of brand tonality. Taking the perceptual semantic words defined by brand tonality as experimental semantic words, taking the popular materials of mobile phone back shell or future trend materials from market research as the specific objects of experimental measurement, the sensory semantic words were measured on the samples of experimental materials. Using SD method to analyze the experimental data and put forward the design scheme of improving the quality sense of collocation. Conclusion based on brand tonality, enhance the quality of product CMF, make the product CMF design not only meet the psychological needs of users. And increased the quality of the product and brand familial.
【作者單位】： 湖南大學(xué)汽車車身先進(jìn)設(shè)計(jì)制造國(guó)家重點(diǎn)實(shí)驗(yàn)室;湖南大學(xué)設(shè)計(jì)藝術(shù)學(xué)院;
【基金】：國(guó)家科技支撐計(jì)劃(2015BAH22F01) 國(guó)家自然科學(xué)青年科學(xué)基金項(xiàng)目(61402159) 汽車車身先進(jìn)設(shè)計(jì)制造國(guó)家重點(diǎn)實(shí)驗(yàn)室自主課題
【分類號(hào)】：TB472

【參考文獻(xiàn)】

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1 王瑋;王U，

本文編號(hào)：1660569