本文選題：材料品質(zhì)感　切入點：品牌調(diào)性　出處：《包裝工程》2017年08期

【摘要】：目的針對產(chǎn)品材料品質(zhì)感問題,以品牌調(diào)性為基礎(chǔ),研究材質(zhì)材料選擇和搭配的品質(zhì)感設(shè)計方法。方法采用用戶實證研究方法,以品牌調(diào)性定義的質(zhì)感感性語義詞為實驗語義詞,以市場調(diào)研而來的手機背殼熱門材料或未來趨勢材料為具體實驗測量對象,對實驗材料樣本進行感官語義詞測量,利用SD法分析實驗數(shù)據(jù),提出品質(zhì)感提升的搭配設(shè)計方案。結(jié)論基于品牌調(diào)性,提升產(chǎn)品CMF品質(zhì)感,使得產(chǎn)品CMF設(shè)計不僅滿足了用戶心理需求,而且增加了產(chǎn)品的品質(zhì)感和品牌家族性。
[Abstract]:Objective to study the design method of quality sense of material selection and collocation on the basis of brand tonality. Taking the perceptual semantic words defined by brand tonality as experimental semantic words, taking the popular materials of mobile phone back shell or future trend materials from market research as the specific objects of experimental measurement, the sensory semantic words were measured on the samples of experimental materials. Using SD method to analyze the experimental data and put forward the design scheme of improving the quality sense of collocation. Conclusion based on brand tonality, enhance the quality of product CMF, make the product CMF design not only meet the psychological needs of users. And increased the quality of the product and brand familial.
【作者單位】： 湖南大學(xué)汽車車身先進設(shè)計制造國家重點實驗室;湖南大學(xué)設(shè)計藝術(shù)學(xué)院;
【基金】：國家科技支撐計劃(2015BAH22F01) 國家自然科學(xué)青年科學(xué)基金項目(61402159) 汽車車身先進設(shè)計制造國家重點實驗室自主課題
【分類號】：TB472

【參考文獻】

相關(guān)期刊論文 前7條

1 王瑋;王U，

本文編號：1660569