本文選題：辦公室　切入點：商務(wù)冰吧　出處：《南昌大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著電器產(chǎn)業(yè)競爭的日趨激烈，用戶市場細分的分量變得越來越重要。以往市場并未對冰箱進行明確的市場細分，沒有一款專門針對商務(wù)人士在辦公環(huán)境下使用的冰箱，因此辦公室商務(wù)冰吧應(yīng)運而生。本文就這一主題展開研究，首先對現(xiàn)有家用冰箱市場進行調(diào)研，通過調(diào)研數(shù)據(jù)分析用戶普遍需求的冰箱功能特征和現(xiàn)有冰箱在使用中出現(xiàn)的缺陷和不足，并以此作為設(shè)計的出發(fā)點。其次通過對辦公環(huán)境和商務(wù)人士的心理特點以及對冰箱的使用習(xí)慣加以分析研究，對產(chǎn)品進行細致定位和概念深入。最后通過對產(chǎn)品結(jié)構(gòu)、外觀、人機工學(xué)、人機交互和材料工藝等設(shè)計要素進行分析，，并將其用于產(chǎn)品的實際設(shè)計當中。 辦公室商務(wù)冰吧市場定位準確，在滿足使用者功能需求的基礎(chǔ)上亦可為辦公室增添感性元素、提升品位，進一步滿足使用者的心理需求。
[Abstract]:With the increasing competition in the electrical industry, the market segment of the consumer market has become more and more important. In the past, there was no specific market segment for refrigerators, and there was no refrigerator for business people to use in the office environment. Therefore, the office business ice bar came into being. This paper carries out a study on this subject. First of all, it investigates the existing home refrigerator market. Based on the survey data, this paper analyzes the functional characteristics of the refrigerators that users generally need and the defects and deficiencies in the use of the existing refrigerators. And this is the starting point of the design. Secondly, through the analysis of the psychological characteristics of office environment and business people as well as the usage habits of refrigerators, the detailed positioning and concept of the products are carried out. Finally, through the structure and appearance of the products, The design elements of ergonomics, human-computer interaction and material technology are analyzed and used in the practical design of products. Office business ice bar market positioning is accurate, on the basis of meeting users' functional needs, it can also add perceptual elements to the office, enhance the taste, and further meet the psychological needs of users.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TB657.4

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