本文關(guān)鍵詞： 產(chǎn)品設(shè)計(jì) 標(biāo)準(zhǔn)化 批量生產(chǎn) 個(gè)性化　出處：《湖南師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：18世紀(jì)的英國(guó)工業(yè)革命翻開了人類歷史發(fā)展的新篇章。現(xiàn)代工業(yè)設(shè)計(jì)在轟鳴的大機(jī)器生產(chǎn)中孕育,它以標(biāo)準(zhǔn)化零件為基礎(chǔ),強(qiáng)調(diào)工業(yè)計(jì)設(shè)標(biāo)準(zhǔn)化、規(guī)范化的機(jī)械化大生產(chǎn),成批的產(chǎn)品在機(jī)器日復(fù)一日的運(yùn)轉(zhuǎn)中被制造出來運(yùn)送到世界的各個(gè)角落,使設(shè)計(jì)滲透進(jìn)我們生活的方方面面,工業(yè)化生產(chǎn)為產(chǎn)品產(chǎn)業(yè)帶來了批量化,在提高產(chǎn)能和效率的同時(shí)也抹殺了產(chǎn)品的個(gè)性,缺乏自我體現(xiàn)。 隨著人們物質(zhì)生活水平的提高和整個(gè)消費(fèi)市場(chǎng)的多樣化,都賦予了社會(huì)向著個(gè)性化消費(fèi)時(shí)代邁進(jìn),消費(fèi)者對(duì)所購(gòu)物品產(chǎn)生了能實(shí)現(xiàn)自我價(jià)值的個(gè)性化需求,因此在消費(fèi)選擇多樣化的時(shí)代,設(shè)計(jì)的焦點(diǎn)從大眾化轉(zhuǎn)向了個(gè)人化,在設(shè)計(jì)師為滿足我們的愿望而創(chuàng)造出更多更精巧的新式產(chǎn)品的同時(shí),也提高了銷量,由此就產(chǎn)生了消費(fèi)者個(gè)性化的需求與標(biāo)準(zhǔn)化大批量生產(chǎn)間的矛盾。本課題主要通過對(duì)產(chǎn)品設(shè)計(jì)的幾個(gè)發(fā)展階段的研究,進(jìn)而從企業(yè)大批量生產(chǎn)和消費(fèi)者個(gè)性化需求層次的角度來深入分析,研究這個(gè)矛盾,并探討解決此矛盾的方法以及產(chǎn)品設(shè)計(jì)如何更好地服務(wù)于個(gè)人化的問題。 本文的研究主要分為以下幾個(gè)部分：首先明確產(chǎn)品設(shè)計(jì)的基本概念,并對(duì)國(guó)內(nèi)外產(chǎn)品設(shè)計(jì)現(xiàn)狀進(jìn)行研究和比較；其次闡明個(gè)性化的概念,從四個(gè)方面對(duì)個(gè)性化的根源進(jìn)行分析,了解個(gè)性化產(chǎn)品的新趨勢(shì)；然后分階段論述不同時(shí)代的產(chǎn)品設(shè)計(jì)所呈現(xiàn)的不同形態(tài)；最后闡述產(chǎn)品設(shè)計(jì)標(biāo)準(zhǔn)化是怎樣形成的以及如何協(xié)調(diào)標(biāo)準(zhǔn)化批量生產(chǎn)和個(gè)性化需求之間的矛盾。在前五部分研究的基礎(chǔ)上,分析目前國(guó)產(chǎn)產(chǎn)品所存在的問題以及解決的對(duì)策。通過研究,本文得出了以下幾點(diǎn)研究結(jié)論：以標(biāo)準(zhǔn)化大批量生產(chǎn)為基礎(chǔ)的個(gè)性化需求的實(shí)現(xiàn)須建立在一定的共性基礎(chǔ)之上,對(duì)產(chǎn)品個(gè)性化需求的滿足要在充分研究共性的基礎(chǔ)上再賦之以個(gè)性化特征。同時(shí),對(duì)個(gè)性化需求的實(shí)現(xiàn)和滿足須以適度作為準(zhǔn)則。
[Abstract]:In 18th century, the British Industrial Revolution opened a new chapter in the development of human history. Modern industrial design was conceived in the roaring production of large machines. It was based on standardized parts and emphasized the standardization of industrial planning and standardized mechanized mass production. Batches of products are manufactured and transported to every corner of the world as machines run day after day, so that design permeates all aspects of our lives, and industrial production brings mass production to the product industry. At the same time to improve production capacity and efficiency, but also killed the product personality, lack of self-embodiment. With the improvement of people's material living standard and the diversification of the whole consumer market, the society is stepping forward towards the era of individualized consumption, and consumers have a personalized demand for the goods they buy, which can realize their own value. So in the age of diversified consumer choices, the focus of design has shifted from popularity to personalization, and while designers have created more sophisticated new products to meet our aspirations, they have also increased sales. As a result, there is a contradiction between consumers' individualized demand and standardized mass production. This topic is mainly based on the research of several stages of product design. From the angle of enterprise mass production and consumers' individualized demand level, this paper studies this contradiction, and probes into the methods to solve this contradiction and how to better serve the individualization of product design. The research in this paper is divided into the following parts: firstly, the basic concept of product design is defined, and the present situation of product design at home and abroad is studied and compared; secondly, the concept of individuation is clarified. This paper analyzes the root causes of individuation from four aspects to understand the new trend of individualized products, and then discusses the different forms of product design in different times. In the end, it explains how the standardization of product design is formed and how to coordinate the contradiction between standardized batch production and individualized demand. This paper analyzes the existing problems of domestic products and the countermeasures to solve them. Through the research, this paper draws the following conclusions: the realization of individualized requirements based on standardized mass production should be established on the basis of certain commonalities. On the basis of fully studying the commonness, the individualized characteristics should be assigned to the satisfaction of the individualized requirements of the products. At the same time, the realization and satisfaction of the individualized requirements should be taken as the criterion of moderation.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TB472

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