本文關(guān)鍵詞： 產(chǎn)品設(shè)計 標準化 批量生產(chǎn) 個性化　出處：《湖南師范大學》2014年碩士論文　論文類型：學位論文

【摘要】：18世紀的英國工業(yè)革命翻開了人類歷史發(fā)展的新篇章�，F(xiàn)代工業(yè)設(shè)計在轟鳴的大機器生產(chǎn)中孕育,它以標準化零件為基礎(chǔ),強調(diào)工業(yè)計設(shè)標準化、規(guī)范化的機械化大生產(chǎn),成批的產(chǎn)品在機器日復一日的運轉(zhuǎn)中被制造出來運送到世界的各個角落,使設(shè)計滲透進我們生活的方方面面,工業(yè)化生產(chǎn)為產(chǎn)品產(chǎn)業(yè)帶來了批量化,在提高產(chǎn)能和效率的同時也抹殺了產(chǎn)品的個性,缺乏自我體現(xiàn)。 隨著人們物質(zhì)生活水平的提高和整個消費市場的多樣化,都賦予了社會向著個性化消費時代邁進,消費者對所購物品產(chǎn)生了能實現(xiàn)自我價值的個性化需求,因此在消費選擇多樣化的時代,設(shè)計的焦點從大眾化轉(zhuǎn)向了個人化,在設(shè)計師為滿足我們的愿望而創(chuàng)造出更多更精巧的新式產(chǎn)品的同時,也提高了銷量,由此就產(chǎn)生了消費者個性化的需求與標準化大批量生產(chǎn)間的矛盾。本課題主要通過對產(chǎn)品設(shè)計的幾個發(fā)展階段的研究,進而從企業(yè)大批量生產(chǎn)和消費者個性化需求層次的角度來深入分析,研究這個矛盾,并探討解決此矛盾的方法以及產(chǎn)品設(shè)計如何更好地服務于個人化的問題。 本文的研究主要分為以下幾個部分：首先明確產(chǎn)品設(shè)計的基本概念,并對國內(nèi)外產(chǎn)品設(shè)計現(xiàn)狀進行研究和比較；其次闡明個性化的概念,從四個方面對個性化的根源進行分析,了解個性化產(chǎn)品的新趨勢；然后分階段論述不同時代的產(chǎn)品設(shè)計所呈現(xiàn)的不同形態(tài)；最后闡述產(chǎn)品設(shè)計標準化是怎樣形成的以及如何協(xié)調(diào)標準化批量生產(chǎn)和個性化需求之間的矛盾。在前五部分研究的基礎(chǔ)上,分析目前國產(chǎn)產(chǎn)品所存在的問題以及解決的對策。通過研究,本文得出了以下幾點研究結(jié)論：以標準化大批量生產(chǎn)為基礎(chǔ)的個性化需求的實現(xiàn)須建立在一定的共性基礎(chǔ)之上,對產(chǎn)品個性化需求的滿足要在充分研究共性的基礎(chǔ)上再賦之以個性化特征。同時,對個性化需求的實現(xiàn)和滿足須以適度作為準則。
[Abstract]:In 18th century, the British Industrial Revolution opened a new chapter in the development of human history. Modern industrial design was conceived in the roaring production of large machines. It was based on standardized parts and emphasized the standardization of industrial planning and standardized mechanized mass production. Batches of products are manufactured and transported to every corner of the world as machines run day after day, so that design permeates all aspects of our lives, and industrial production brings mass production to the product industry. At the same time to improve production capacity and efficiency, but also killed the product personality, lack of self-embodiment. With the improvement of people's material living standard and the diversification of the whole consumer market, the society is stepping forward towards the era of individualized consumption, and consumers have a personalized demand for the goods they buy, which can realize their own value. So in the age of diversified consumer choices, the focus of design has shifted from popularity to personalization, and while designers have created more sophisticated new products to meet our aspirations, they have also increased sales. As a result, there is a contradiction between consumers' individualized demand and standardized mass production. This topic is mainly based on the research of several stages of product design. From the angle of enterprise mass production and consumers' individualized demand level, this paper studies this contradiction, and probes into the methods to solve this contradiction and how to better serve the individualization of product design. The research in this paper is divided into the following parts: firstly, the basic concept of product design is defined, and the present situation of product design at home and abroad is studied and compared; secondly, the concept of individuation is clarified. This paper analyzes the root causes of individuation from four aspects to understand the new trend of individualized products, and then discusses the different forms of product design in different times. In the end, it explains how the standardization of product design is formed and how to coordinate the contradiction between standardized batch production and individualized demand. This paper analyzes the existing problems of domestic products and the countermeasures to solve them. Through the research, this paper draws the following conclusions: the realization of individualized requirements based on standardized mass production should be established on the basis of certain commonalities. On the basis of fully studying the commonness, the individualized characteristics should be assigned to the satisfaction of the individualized requirements of the products. At the same time, the realization and satisfaction of the individualized requirements should be taken as the criterion of moderation.
【學位授予單位】：湖南師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TB472

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本文編號：1525603