本文關(guān)鍵詞： App 品牌傳播 界面視覺設(shè)計　出處：《東華大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：移動互聯(lián)網(wǎng)的產(chǎn)生、App的普及,促使人機界面優(yōu)于過去的網(wǎng)頁的形式,給用戶帶來超越以往形式的體驗,推動了App進(jìn)一步的井噴式發(fā)展。部分品牌也紛紛在App的世界里發(fā)布其應(yīng)用,想以最快的速度在移動互聯(lián)網(wǎng)世界里搶占先機樹立形象,產(chǎn)生傳播價值。在移動互聯(lián)網(wǎng)的世界里,雖說可以用各種技術(shù)手段達(dá)到前所未有的傳播效果,但同時也對品牌有了更高的要求：品牌不是搶占了先機就可以創(chuàng)造預(yù)期的品牌效應(yīng),品牌還要了解自己的受眾,了解受眾手上的移動設(shè)備,了解怎樣利用App傳播及其傳播形式。 而目前市場上App的視覺同質(zhì)化和品牌的野蠻傳播不勝枚舉,這并不會實現(xiàn)品牌的有效傳播以及品牌力的增強。作者認(rèn)為App界面視覺設(shè)計對于品牌帶給用戶的直觀感受有重要的意義,怎樣結(jié)合品牌自身特色與時下最炙手可熱的App界面視覺設(shè)計結(jié)合,促進(jìn)品牌的良性傳播與發(fā)展,成為本文論述的主要方向。所以本文就此展開研究品牌App的界面視覺設(shè)計,來實現(xiàn)品牌傳播的有效長期發(fā)展。 本文通過網(wǎng)絡(luò)收集、相關(guān)領(lǐng)域文獻(xiàn)檢索以及案例分析,總結(jié)界面設(shè)計的一般原則和要求,以及在品牌APP設(shè)計中的特殊原則與要求。并以張裕葡萄酒品牌APP為例進(jìn)行相關(guān)設(shè)計與實踐探索。 全文共分為八個章節(jié)： 第一章為緒論,闡明研究背景目的意義等； 第二章對APP界面設(shè)計進(jìn)行概述,歸納其特點、設(shè)計要求及風(fēng)格演變： 第三章主要闡述了品牌傳播意義以及國內(nèi)外品牌傳播現(xiàn)狀及發(fā)展趨勢： 第四章闡述品牌APP界面視覺設(shè)計對于品牌傳播的意義； 第五章從品牌APP界面視覺設(shè)計的一般原則和要求出發(fā),總結(jié)對比分析在品牌傳播中品牌APP界面視覺設(shè)計應(yīng)循序的原則和要求； 第六章以張裕品牌APP界面視覺設(shè)計為例進(jìn)行品牌界面設(shè)計實踐探索； 第七章對品牌APP界面視覺設(shè)計在品牌傳播中應(yīng)用的展望與思考： 第八章為整個課題的結(jié)論。
[Abstract]:The emergence of the mobile Internet and the popularity of apps have made the human-machine interface superior to the past web pages, giving users an experience that transcends previous forms. Some brands have also released their applications in the world of App, hoping to set up an image and create dissemination value in the world of mobile Internet as soon as possible. Although it is possible to achieve unprecedented communication effects by various technical means, it also has higher requirements for brands: brands do not create the desired brand effects before they seize the opportunity, and brands also need to know their own audiences. Understand the mobile devices in the hands of the audience and understand how to use App to spread and its forms of communication. At present, the visual homogeneity of App and the savage spread of brand in the market are too numerous to mention. This will not achieve effective brand communication and brand strength. The author believes that the visual design of the App interface for the brand to bring users intuitive sense of significance, How to combine the brand's own characteristics with the most popular App interface visual design in order to promote the benign spread and development of brand has become the main direction of this paper. Therefore, this paper starts to study the interface visual design of brand App. To achieve the effective long-term development of brand communication. This paper summarizes the general principles and requirements of interface design through network collection, literature retrieval in related fields and case analysis. As well as the special principles and requirements in the design of brand APP, and take Changyu wine brand APP as an example to carry on the related design and the practice exploration. The full text is divided into eight chapters:. The first chapter is the introduction to clarify the significance of the purpose of the research background. The second chapter summarizes the APP interface design, summarizes its characteristics, design requirements and style evolution:. The third chapter mainly expounds the significance of brand communication and the current situation and development trend of brand communication at home and abroad. Chapter 4th describes the significance of brand APP interface visual design for brand communication; Chapter 5th starts from the general principles and requirements of brand APP interface visual design, summarizes and analyzes the principles and requirements of brand APP interface visual design in brand communication. Chapter 6th takes Changyu brand APP interface visual design as an example to explore the brand interface design practice; Chapter 7th looks forward to the application of brand APP interface visual design in brand communication. Chapter 8th is the conclusion of the whole subject.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TB472

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本文編號：1516746