本文關(guān)鍵詞：新疆天富集團(tuán)營(yíng)銷自動(dòng)化系統(tǒng)應(yīng)用研究　出處：《石河子大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 營(yíng)銷自動(dòng)化系統(tǒng) 一體化建設(shè) 集約化管理

【摘要】：隨著經(jīng)濟(jì)全球化、一體化進(jìn)程的推進(jìn),信息行業(yè)的不斷發(fā)展以及社會(huì)電氣化程度的提高,能源行業(yè)不僅面臨著電力體制改革的影響,更面臨新形勢(shì)、新任務(wù)的挑戰(zhàn)。如何快速響應(yīng)市場(chǎng)環(huán)境變化的集約型、一體化管理模式轉(zhuǎn)變,提高企業(yè)自身的核心競(jìng)爭(zhēng)力,成為企業(yè)管理的重點(diǎn)。能源企業(yè)加強(qiáng)營(yíng)銷管理也變得日趨重要,亟待利用信息化管理技術(shù)促進(jìn)能源銷售服務(wù)水平的提高和規(guī)范營(yíng)銷管理服務(wù)模式。建設(shè)營(yíng)銷自動(dòng)化系統(tǒng)顯得尤為重要,在新的電力體制下將被賦予關(guān)鍵任務(wù)。新疆天富集團(tuán)有限責(zé)任公司是一家以電力、熱力生產(chǎn)及天然氣銷售為主體,發(fā)、供、調(diào)一體化的綜合性能源企業(yè)。公司為了建立起對(duì)電、熱、氣市場(chǎng)真實(shí)、準(zhǔn)確、及時(shí)的反應(yīng)和預(yù)測(cè)機(jī)制,向客戶提供便捷的服務(wù),充分掌握現(xiàn)有客戶的實(shí)際需求,精確挖掘出潛在的客戶群體,為新疆天富營(yíng)銷提供科學(xué)、可靠的依據(jù),并有效地提升企業(yè)的社會(huì)效益和經(jīng)濟(jì)效益,建立在以現(xiàn)代信息化技術(shù)和通信技術(shù)為基礎(chǔ)的營(yíng)銷自動(dòng)化系統(tǒng)便應(yīng)運(yùn)而生�；跔I(yíng)銷自動(dòng)化系統(tǒng)發(fā)展現(xiàn)狀和要求,本文通過(guò)采用信息技術(shù)整合現(xiàn)有電熱氣營(yíng)銷人、財(cái)、物和信息資源,實(shí)現(xiàn)電、熱、氣一體化的客戶服務(wù)平臺(tái),達(dá)到規(guī)范營(yíng)銷業(yè)務(wù)、便捷高效服務(wù)、高度共享信息、在線實(shí)時(shí)監(jiān)督、全面決策分析的效果。使?fàn)I銷管理由粗放式向集約化、精細(xì)化管理模式轉(zhuǎn)變,全面提高營(yíng)銷管理的質(zhì)量和效率。采用互聯(lián)網(wǎng)+綜合能源服務(wù),提供綜合能源核心服務(wù)和增值服務(wù),呈現(xiàn)新的綜合能源消費(fèi)模式發(fā)展前景,實(shí)現(xiàn)天富營(yíng)銷基礎(chǔ)管理水平整體跨越式提升。
[Abstract]:With the economic globalization, the globalization and development of information industry and improve the social degree of electrification, energy industry is not only facing the impact of power system reform, it is faced with new situations and new challenges. How to respond quickly to the intensive market environment change, change the mode of integrated management, improve the core competitiveness of enterprises and the focus of enterprise management. The energy enterprises to strengthen marketing management has become increasingly important to use information management technology to improve and standardize the marketing management and service mode of energy sales service level. The construction of distribution automation system is particularly important in the power system under the new will be given the key task. Xinjiang Tianfu Refco Group Ltd is a electricity, heat production and sales of natural gas as the main body, and for regulating, integrated energy company for the enterprise. The establishment of electricity, heat, gas market is real, accurate and timely response and prediction mechanism, to provide convenient services to customers, fully grasp the actual needs of existing customers, accurate mining potential customer groups, in order to provide a scientific marketing Xinjiang Tianfu, reliable basis, and effectively improve the social benefits of enterprises and economic benefits, based on marketing automation system based on modern information technology and communication technology as the foundation will come into being. The development status and marketing automation system based on the requirements through the use of information technology to integrate the existing electric and gas marketing, finance, material and information resources, realize electricity, heat, gas integrated customer service platform, to meet the standard marketing business, convenient and efficient service, a high degree of information sharing, online real-time monitoring, comprehensive decision analysis results. The marketing management from extensive to intensive change, fine management mode, full Improve the quality and efficiency of marketing management. The Internet plus integrated energy service, providing comprehensive energy core services and value-added services, comprehensive energy consumption pattern presents new development prospect, to achieve the overall marketing management level based Tianfu leap.

【學(xué)位授予單位】：石河子大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F425;F270.7;F274

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

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2 徐紅;;提升電力營(yíng)銷自動(dòng)化水平的幾點(diǎn)建議[J];科技與創(chuàng)新;2014年23期

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本文編號(hào)：1403900