本文關(guān)鍵詞：網(wǎng)絡(luò)環(huán)境下基于服務(wù)生態(tài)視角的價值共創(chuàng)研究——以小米為案例　出處：《中國人力資源開發(fā)》2017年03期 　論文類型：期刊論文

  更多相關(guān)文章： 小米 服務(wù)生態(tài)系統(tǒng) 顧客體驗 價值共創(chuàng)

【摘要】：隨著經(jīng)濟(jì)社會的不斷發(fā)展,消費者在消費過程中的角色發(fā)生了巨大的變化,價值不再是由企業(yè)單獨創(chuàng)造,而是企業(yè)和消費者互動共同創(chuàng)造。在這樣的環(huán)境和觀念轉(zhuǎn)變下,價值共創(chuàng)成為互聯(lián)網(wǎng)時代企業(yè)轉(zhuǎn)型的重要戰(zhàn)略。小米的成功很好地詮釋了價值共創(chuàng)對企業(yè)提升競爭力的影響。本文借鑒價值共創(chuàng)理論的服務(wù)生態(tài)視角,從開發(fā)、測試、銷售、售后四個環(huán)節(jié)對小米的價值共創(chuàng)進(jìn)行分析,提出在網(wǎng)絡(luò)環(huán)境下,企業(yè)價值共創(chuàng)過程中應(yīng)注重用戶的深度參與,線上和線下活動相融合,小步試錯、快速迭代。
[Abstract]:With the development of economy and society, the role of consumers in the process of consumption has changed greatly, and the value is no longer created by enterprises alone. It is the co-creation of business and consumer interaction. Value creation has become an important strategy for the transformation of enterprises in the Internet era. Xiaomi's success has explained the impact of value creation on enterprises' competitiveness. This paper draws lessons from the service ecological perspective of value creation theory and develops it from the perspective of service ecology. Test, sales, after the four links of Xiaomi value creation analysis, put forward in the network environment, enterprise value creation process should pay attention to the deep participation of users, online and offline activities to merge, small step trial and error. Quick iteration.
【作者單位】： 貴州民族大學(xué)人文科技學(xué)院;
【分類號】：F274;F426.63
【正文快照】： 一、引言傳統(tǒng)的價值理論認(rèn)為,價值是由企業(yè)決定的,在生產(chǎn)過程中創(chuàng)造價值并且在市場交換中將價值傳遞給消費者,消費者是價值鏈的終端。而在后工業(yè)時代,隨著經(jīng)濟(jì)社會的不斷發(fā)展,社會物質(zhì)的不斷豐富,消費者的需求呈現(xiàn)出多元化趨勢,消費者由被動接收信息轉(zhuǎn)變?yōu)橹鲃铀阉餍畔?消費者，

本文編號：1368991