本文關(guān)鍵詞：網(wǎng)絡(luò)環(huán)境下基于服務(wù)生態(tài)視角的價(jià)值共創(chuàng)研究——以小米為案例　出處：《中國(guó)人力資源開(kāi)發(fā)》2017年03期 　論文類型：期刊論文

  更多相關(guān)文章： 小米 服務(wù)生態(tài)系統(tǒng) 顧客體驗(yàn) 價(jià)值共創(chuàng)

【摘要】：隨著經(jīng)濟(jì)社會(huì)的不斷發(fā)展,消費(fèi)者在消費(fèi)過(guò)程中的角色發(fā)生了巨大的變化,價(jià)值不再是由企業(yè)單獨(dú)創(chuàng)造,而是企業(yè)和消費(fèi)者互動(dòng)共同創(chuàng)造。在這樣的環(huán)境和觀念轉(zhuǎn)變下,價(jià)值共創(chuàng)成為互聯(lián)網(wǎng)時(shí)代企業(yè)轉(zhuǎn)型的重要戰(zhàn)略。小米的成功很好地詮釋了價(jià)值共創(chuàng)對(duì)企業(yè)提升競(jìng)爭(zhēng)力的影響。本文借鑒價(jià)值共創(chuàng)理論的服務(wù)生態(tài)視角,從開(kāi)發(fā)、測(cè)試、銷售、售后四個(gè)環(huán)節(jié)對(duì)小米的價(jià)值共創(chuàng)進(jìn)行分析,提出在網(wǎng)絡(luò)環(huán)境下,企業(yè)價(jià)值共創(chuàng)過(guò)程中應(yīng)注重用戶的深度參與,線上和線下活動(dòng)相融合,小步試錯(cuò)、快速迭代。
[Abstract]:With the development of economy and society, the role of consumers in the process of consumption has changed greatly, and the value is no longer created by enterprises alone. It is the co-creation of business and consumer interaction. Value creation has become an important strategy for the transformation of enterprises in the Internet era. Xiaomi's success has explained the impact of value creation on enterprises' competitiveness. This paper draws lessons from the service ecological perspective of value creation theory and develops it from the perspective of service ecology. Test, sales, after the four links of Xiaomi value creation analysis, put forward in the network environment, enterprise value creation process should pay attention to the deep participation of users, online and offline activities to merge, small step trial and error. Quick iteration.
【作者單位】： 貴州民族大學(xué)人文科技學(xué)院;
【分類號(hào)】：F274;F426.63
【正文快照】： 一、引言傳統(tǒng)的價(jià)值理論認(rèn)為,價(jià)值是由企業(yè)決定的,在生產(chǎn)過(guò)程中創(chuàng)造價(jià)值并且在市場(chǎng)交換中將價(jià)值傳遞給消費(fèi)者,消費(fèi)者是價(jià)值鏈的終端。而在后工業(yè)時(shí)代,隨著經(jīng)濟(jì)社會(huì)的不斷發(fā)展,社會(huì)物質(zhì)的不斷豐富,消費(fèi)者的需求呈現(xiàn)出多元化趨勢(shì),消費(fèi)者由被動(dòng)接收信息轉(zhuǎn)變?yōu)橹鲃?dòng)搜索信息,消費(fèi)者，

本文編號(hào)：1368991