【摘要】：老字號(hào)具有財(cái)產(chǎn)權(quán)及人身權(quán)的雙重屬性，符合知識(shí)產(chǎn)權(quán)的特性，除此之外，老字號(hào)是一種智力成果，其私權(quán)的性質(zhì)與字號(hào)的無形性、專有性、地域性及時(shí)間性使得老字號(hào)具有知識(shí)產(chǎn)權(quán)的屬性同時(shí)，還可以利用知識(shí)產(chǎn)權(quán)法律，給予老字號(hào)以知識(shí)產(chǎn)權(quán)的法律保護(hù)。老字號(hào)代表著中國優(yōu)秀的商業(yè)文化，老字號(hào)的巨大歷史文化價(jià)值使得老字號(hào)具有知識(shí)產(chǎn)權(quán)的公共利益屬性，由此得出，老字號(hào)的知識(shí)產(chǎn)權(quán)保護(hù)研究具有重大的法律意義。老字號(hào)具有巨大的品牌價(jià)值，但是老字號(hào)的發(fā)展現(xiàn)狀確實(shí)令人擔(dān)憂，政府在制定保護(hù)老字號(hào)的政策時(shí)，同樣的面臨兩難局面。 老字號(hào)與字號(hào)、企業(yè)名稱、商標(biāo)、域名以及馳名商標(biāo)的含義不同，但在老字號(hào)的保護(hù)中，仍然可以借鑒知識(shí)產(chǎn)權(quán)法律法規(guī)，給予老字號(hào)知識(shí)產(chǎn)權(quán)的保護(hù)。老字號(hào)的知識(shí)產(chǎn)權(quán)沖突理論是用知識(shí)產(chǎn)權(quán)的方法分析老字號(hào)在發(fā)展的過程中遇到的知識(shí)產(chǎn)權(quán)問題，包括字號(hào)權(quán)與商標(biāo)權(quán)的沖突以及字號(hào)權(quán)與域名權(quán)的沖突。知識(shí)產(chǎn)權(quán)沖突理論運(yùn)用的老字號(hào)的保護(hù)中，可以明確知識(shí)產(chǎn)權(quán)糾紛的性質(zhì)，更好的運(yùn)用現(xiàn)行的知識(shí)產(chǎn)權(quán)理論，分析老字號(hào)的知識(shí)產(chǎn)權(quán)保護(hù)。國際知識(shí)產(chǎn)權(quán)保護(hù)公約大部分將字號(hào)或者商號(hào)認(rèn)定為一種知識(shí)產(chǎn)權(quán)，用知識(shí)產(chǎn)權(quán)的保護(hù)方式保護(hù)字號(hào)或者商號(hào)，國外的字號(hào)或者商號(hào)法律制度，部分將其作為一種在先權(quán)利來保護(hù)，有的國家則將字號(hào)或者商號(hào)直接納入到商標(biāo)法的保護(hù)范疇，將字號(hào)或者商號(hào)看成是商標(biāo)權(quán)的一種。通過域內(nèi)外關(guān)于字號(hào)或者商號(hào)的知識(shí)產(chǎn)權(quán)保護(hù)，文章提出中國在保護(hù)老字號(hào)時(shí)，，應(yīng)將字號(hào)或者商號(hào)納入到商標(biāo)法的保護(hù)范疇中，提出明確商標(biāo)法中關(guān)于保護(hù)字號(hào)或者商號(hào)的禁止混淆等原則，并明確字號(hào)權(quán)的權(quán)利取得方式。文章同時(shí)提出利用馳名商標(biāo)及品牌創(chuàng)新解決老字號(hào)權(quán)利沖突的途徑，以期老字號(hào)在我國受到更好的知識(shí)產(chǎn)權(quán)保護(hù)。
[Abstract]:The old brand has the dual attribute of property right and personal right, which accords with the characteristics of intellectual property rights. In addition, the old brand is a kind of intellectual achievement. The nature of its private rights and the invisibility, uniqueness, regionality and timeliness of its private rights make the old brand have the attribute of intellectual property rights. At the same time, it can also make use of intellectual property law to give the old brand the legal protection of intellectual property rights. The old brand represents the excellent commercial culture of China, and the great historical and cultural value of the old brand makes the old brand have the public interest attribute of intellectual property rights. It is concluded that the research on the protection of intellectual property rights of the old brand is of great legal significance. Old brands have great brand value, but the development of old brands is indeed worrisome, and the government faces the same dilemma in formulating policies to protect old brands. The meaning of old brand is different from that of brand name, enterprise name, trademark, domain name and well-known trademark, but in the protection of old brand, we can still draw lessons from the laws and regulations of intellectual property rights and give the protection of intellectual property rights of old brands. The conflict theory of intellectual property rights of old brands is to analyze the intellectual property problems encountered by old brands in the process of development by means of intellectual property rights, including the conflict between font rights and trademark rights, and the conflict between font rights and domain name rights. In the protection of the old brand used in the theory of intellectual property conflict, the nature of the intellectual property dispute can be clarified, and the current intellectual property theory can be better used to analyze the intellectual property protection of the old brand. Most of the international intellectual property protection conventions recognize the font or firm as a kind of intellectual property rights, protect the font or firm by the way of intellectual property protection, and some foreign legal systems of the trade name or trade name protect it as a kind of prior right, while some countries bring the font or firm directly into the scope of trademark law protection and regard the font or firm as a kind of trademark right. Through the intellectual property protection of font or firm inside and outside the domain, this paper puts forward that when protecting old brand, China should bring the font or firm into the category of trademark law protection, put forward the principle of prohibition and confusion of protecting font or trade name in trademark law, and make clear the way of obtaining the right of name right. At the same time, the paper puts forward the ways to solve the conflict of rights of old brands by using well-known trademarks and brand innovation, in order to be better protected by intellectual property rights of old brands in our country.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：D923.4

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