【摘要】：作為綠色產(chǎn)業(yè)，花卉業(yè)有著良好的社會、經(jīng)濟和生態(tài)效益。隨著世界經(jīng)濟的不斷繁榮，花卉業(yè)也迅速發(fā)展。荷蘭和中國同為人多地少的國家，荷蘭花卉具有較強的國際競爭優(yōu)勢，如何借鑒其成功經(jīng)驗，利用其對中國花卉發(fā)展的正面影響，尋找對策避免其負面影響，對我國花卉業(yè)的可持續(xù)發(fā)展有現(xiàn)實意義。本文的選題意義在于：通過介紹荷蘭花卉業(yè)的發(fā)展狀況，運用波特的菱形理論分析其國際競爭優(yōu)勢，通過對中國花卉市場發(fā)展情況和優(yōu)劣勢分析，進而分析荷蘭花卉對中國市場的利弊影響，，最后從政府和企業(yè)兩個方面指出發(fā)展對策。 本文共有五章。第一章，介紹了選題的背景和意義，通過文獻綜述，說明了論文的創(chuàng)新與不足，并介紹了論文研究方法和主要內(nèi)容。第二章，詳細介紹了荷蘭花卉業(yè)發(fā)展并分析了其產(chǎn)品發(fā)展狀況。第三章，根據(jù)波特的菱形理論，分析了荷蘭花卉產(chǎn)品的國際競爭優(yōu)勢，并深化了菱形理論。第四章，介紹了中國花卉市場的發(fā)展并分析了其優(yōu)劣勢，進而分析了荷蘭花卉對中國市場的影響，并以荷蘭德維特花卉種球公司為例，具體說明其影響。第五章，從政府和企業(yè)兩個角度分別提出了中國花卉業(yè)的發(fā)展對策。第六章，結(jié)論。 本文盡量利用最新的資料，通過文獻研究法和個案研究法對荷蘭花卉產(chǎn)品對中國市場的影響進行了詳細的研究，并提出了一些創(chuàng)造性的對策。 中國政府可以從發(fā)揮花卉業(yè)的比較優(yōu)勢、消除綠色貿(mào)易壁壘、調(diào)整產(chǎn)業(yè)布局、支持花卉業(yè)相關(guān)設(shè)施的建設(shè)、支持新品種研發(fā)、建立花卉產(chǎn)業(yè)協(xié)會、加強對產(chǎn)業(yè)集聚的管理、培養(yǎng)花卉品種研發(fā)人才等方面，支持中國花卉業(yè)的發(fā)展。企業(yè)應(yīng)從研發(fā)花卉新品種并擁有其知識產(chǎn)權(quán)、打造民族品牌、實現(xiàn)規(guī)�；蛯I(yè)化經(jīng)營、拓展新興市場、自覺接受產(chǎn)品質(zhì)量監(jiān)督、培育花卉需求、加強與電商平臺合作等方面，創(chuàng)新性的發(fā)展中國花卉業(yè)。本文給出了中國政府對花卉產(chǎn)業(yè)集聚的一些管理方法，這些方法還需在今后的工作中不斷的補充和完善。
[Abstract]:As a green industry, flower industry has good social, economic and ecological benefits. With the continuous prosperity of the world economy, the flower industry has also developed rapidly. Dutch flowers have a strong international competitive advantage. How to use their successful experiences for reference, make use of their positive effects on the development of Chinese flowers, and find countermeasures to avoid their negative effects, the Netherlands and China are both countries with a large number of people and few places, and the Dutch flowers have a strong international competitive advantage. It is of practical significance to the sustainable development of flower industry in China. The significance of this paper lies in: by introducing the development of Dutch flower industry, applying Porter's diamond theory to analyze its international competitive advantage, through the analysis of the development of Chinese flower market and its advantages and disadvantages, Furthermore, the paper analyzes the advantages and disadvantages of Dutch flowers on Chinese market, and finally points out the development countermeasures from the two aspects of government and enterprise. There are five chapters in this paper. The first chapter introduces the background and significance of the topic, explains the innovation and deficiency of the paper through the literature review, and introduces the research methods and main contents of the paper. In the second chapter, the development of Dutch flower industry is introduced in detail and the development of its products is analyzed. Chapter three, according to Porter's diamond-shaped theory, analyzes the international competitive advantage of Dutch flower products and deepens the diamond-shaped theory. The fourth chapter introduces the development of Chinese flower market, analyzes its advantages and disadvantages, and then analyzes the impact of Dutch flowers on China market, and takes Dutch DeWitt Flower Ball Company as an example to illustrate its impact. In the fifth chapter, the development countermeasures of Chinese flower industry are put forward from the angle of government and enterprise. Chapter VI, conclusions. In this paper, the effects of Dutch flower products on Chinese market are studied in detail by means of literature study and case study, and some creative countermeasures are put forward. The Chinese government can give play to the comparative advantages of the flower industry, remove green trade barriers, adjust the layout of the industry, support the construction of facilities related to the flower industry, support the research and development of new varieties, establish flower industry associations, and strengthen the management of industrial agglomeration. In order to support the development of flower industry in China, we should cultivate the talents of flower variety research and development. Enterprises should develop new flower varieties and own their intellectual property rights, build national brands, realize large-scale and professional management, expand emerging markets, consciously accept supervision of product quality, cultivate flower demand, and strengthen cooperation with e-commerce platforms, and so on. Innovative development of Chinese flower industry. In this paper, some management methods of flower industry agglomeration by Chinese government are given. These methods need to be continuously supplemented and perfected in the future work.
【學(xué)位授予單位】：對外經(jīng)濟貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F326.13;F316.13

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