發(fā)布時(shí)間：2018-11-11 10:03

【摘要】：防衛(wèi)性商標(biāo)是企業(yè)在實(shí)行知識(shí)產(chǎn)權(quán)戰(zhàn)略中創(chuàng)造性地利用商標(biāo)作為防衛(wèi)性戰(zhàn)略的結(jié)果，是防御商標(biāo)和聯(lián)合商標(biāo)的總稱(chēng)。在現(xiàn)實(shí)的市場(chǎng)活動(dòng)中，常常有不少企業(yè)隨意復(fù)制或模仿他人具有獨(dú)創(chuàng)性的商標(biāo)，特別是享有一定知名度或馳名的商標(biāo)，在該商標(biāo)核定使用的商品或服務(wù)以外的其他類(lèi)別的商品或服務(wù)上使用或注冊(cè)該商標(biāo)，，意圖利用知名或馳名商標(biāo)苦心經(jīng)營(yíng)多年而形成的品牌影響力“搭便車(chē)”以取得不正當(dāng)競(jìng)爭(zhēng)的利益。商標(biāo)權(quán)所有人為保護(hù)自己的商標(biāo)信譽(yù)或企業(yè)信譽(yù)，紛紛進(jìn)行商標(biāo)全面注冊(cè)，也就是所謂的防衛(wèi)性商標(biāo)注冊(cè)，但由于我國(guó)現(xiàn)行商標(biāo)法一直未對(duì)防衛(wèi)性商標(biāo)制度加以明確規(guī)定，一方面，對(duì)于出于“正當(dāng)防衛(wèi)”目的進(jìn)行商標(biāo)的防御性注冊(cè)的企業(yè)而言，其商標(biāo)權(quán)利仍存在隱患，商標(biāo)面臨被撤銷(xiāo)的危險(xiǎn)；另一方面，這種注冊(cè)讓我國(guó)近幾年本來(lái)就已激增的商標(biāo)申請(qǐng)量又不得不“暴漲”，給商標(biāo)審查帶了了更大的壓力，進(jìn)一步影響了審查速度，同時(shí)加劇了商標(biāo)圈地和商標(biāo)囤積現(xiàn)象，過(guò)分保護(hù)商標(biāo)權(quán)人的商標(biāo)權(quán)利。 雖然我國(guó)現(xiàn)行商標(biāo)法律規(guī)范中沒(méi)有明確的防衛(wèi)性商標(biāo)制度的規(guī)定，但也存在著一些類(lèi)似防衛(wèi)性商標(biāo)內(nèi)容的規(guī)定，根據(jù)我國(guó)現(xiàn)實(shí)市場(chǎng)的實(shí)際需要，在沒(méi)有完善的法律規(guī)定的情況下，通過(guò)司法的作用來(lái)平衡各方的利益不失為一種解決問(wèn)題的有效途徑，所以筆者從解釋論的角度出發(fā)，做了防衛(wèi)性商標(biāo)的司法認(rèn)定這一研究，以期能解決以上因防衛(wèi)性商標(biāo)產(chǎn)生的種種問(wèn)題，平衡商標(biāo)權(quán)人和他人的利益。本研究主要從以下方面展開(kāi)論述。首先對(duì)相關(guān)的基本概念進(jìn)行界定，明確防衛(wèi)性商標(biāo)基本內(nèi)涵及其特點(diǎn)，并對(duì)防衛(wèi)性商標(biāo)進(jìn)行分類(lèi)。其次，對(duì)防衛(wèi)性商標(biāo)在我國(guó)存在的合理性進(jìn)行分析，指出防衛(wèi)性商標(biāo)對(duì)我國(guó)商標(biāo)保護(hù)的作用和意義。第三，分析防衛(wèi)性商標(biāo)司法認(rèn)定的必要性和可能性，及其司法認(rèn)定的理論基礎(chǔ)和應(yīng)遵循的原則，對(duì)防衛(wèi)性商標(biāo)司法認(rèn)定的內(nèi)容及怎樣認(rèn)定做了詳細(xì)的論述，并對(duì)其司法認(rèn)定的效力做了必要的探討。最后，對(duì)如何做好防衛(wèi)性商標(biāo)的司法認(rèn)定提出了自己的建議。
[Abstract]:Defensive trademark is the result of enterprises' creative use of trademark as defensive strategy in the implementation of intellectual property strategy, and it is the general name of defensive trademark and joint trademark. In the actual market activities, there are often many enterprises that copy or imitate others' original trademarks, especially those that enjoy a certain popularity or reputation. "to use or register the trade mark on goods or services of any description other than the goods or services approved for use in the trade mark," It is intended to make use of the brand influence formed by the painstaking management of well-known or well-known trademarks for many years to hitch a ride to gain unfair competition benefits. In order to protect their trademark reputation or corporate reputation, the trademark owners have carried out trademark registration in a comprehensive manner, that is, the so-called defensive trademark registration. However, the current trademark law of our country has not clearly stipulated the defensive trademark system. On the one hand, for the defensive registration of trademark for the purpose of "legitimate defense", there are still hidden dangers in trademark rights, and the trademark is in danger of being revoked; On the other hand, this kind of registration has forced China's already soaring number of trademark applications in recent years to "skyrocket", putting greater pressure on trademark review and further affecting the speed of the review. At the same time, it intensifies the phenomenon of trademark hoarding and overprotection of trademark rights. Although there is no clear stipulation of defensive trademark system in the current trademark legal norms of our country, there are also some provisions similar to defensive trademark content, according to the actual needs of our country's real market. In the absence of perfect laws and regulations, balancing the interests of all parties through the role of justice is an effective way to solve the problem. Therefore, from the angle of interpretation, the author has done the judicial determination of defensive trademarks. In order to solve the above problems caused by defensive trademark and balance the interests of trademark owners and others. This study is mainly discussed from the following aspects. Firstly, it defines the related basic concepts, defines the basic connotation and characteristics of defensive trademark, and classifies defensive trademark. Secondly, it analyzes the rationality of the existence of defensive trademark in China, and points out the role and significance of defensive trademark in trademark protection. Thirdly, it analyzes the necessity and possibility of judicial cognizance of defensive trademark, its theoretical basis and principles to be followed, and discusses in detail the content of judicial cognizance of defensive trademark and how to identify it. And the effectiveness of its judicial determination of the necessary discussion. Finally, the author puts forward his own suggestions on how to do a good job in the judicial determination of defensive trademark.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：D923.43

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王小云;對(duì)防御商標(biāo)和聯(lián)合商標(biāo)的思考[J];中華商標(biāo);2001年02期

2 齊亞莉;中日防御商標(biāo)比較[J];中華商標(biāo);2005年05期

3 孫敏潔;魏大海;;論防御商標(biāo)的權(quán)利范圍及其司法救濟(jì)[J];大連理工大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2012年02期

4 任凡;;防御商標(biāo)禁止權(quán)范圍的司法平衡 “小天鵝”商標(biāo)侵權(quán)案評(píng)析[J];電子知識(shí)產(chǎn)權(quán);2011年11期

5 李揚(yáng);;注冊(cè)商標(biāo)不使用撤銷(xiāo)制度中的“商標(biāo)使用”界定——中國(guó)與日本相關(guān)立法、司法之比較[J];法學(xué);2009年10期

6 凱蓉;防御商標(biāo)利弊談[J];工商行政管理;1997年18期

7 陳文鈞;談防御商標(biāo)制度的建立和商標(biāo)強(qiáng)制注冊(cè)[J];工商行政管理;1999年04期

8 楊陽(yáng);;日本防護(hù)商標(biāo)制度研究[J];法制與社會(huì);2011年33期

9 楊柳;;從日本防御商標(biāo)制度看防御商標(biāo)存在的必要性[J];淮海工學(xué)院學(xué)報(bào)(社會(huì)科學(xué)版);2011年04期

10 衛(wèi)淑霞;;淺談馳名商標(biāo)的淡化問(wèn)題[J];晉中學(xué)院學(xué)報(bào);2007年02期

本文編號(hào)：2324509