【摘要】：當今世界，技術標準已成為高科技產(chǎn)業(yè)最重要的游戲規(guī)則，誰主導了行業(yè)標準的制定，誰的技術專利參與到國際標準，誰就成為行業(yè)最大受益人，主導著行業(yè)國際競爭的制高點，占據(jù)著行業(yè)市場的主動權(quán)。通過技術標準戰(zhàn)略和知識產(chǎn)權(quán)戰(zhàn)略，發(fā)達國家攫取超額利潤并掌握全球產(chǎn)業(yè)鏈，跨國公司也運用這種全球性戰(zhàn)略手段來遏制競爭對手。與發(fā)達國家的跨國公司相比，我國企業(yè)在國際技術標準制定方面處存在明顯弱勢，，在核心技術、技術標準和自主品牌強度等方面尤為突出。作為制造大國，我們至今主要依靠國外技術標準，自主創(chuàng)新能力欠缺，嚴重制約產(chǎn)業(yè)的技術進步和國際競爭力。因此，基于技術標準視角研究高技術企業(yè)的國際化路徑選擇具有重要的現(xiàn)實意義。 本文試圖將技術標準化戰(zhàn)略和企業(yè)國際化成長結(jié)合在一起，闡述技術標準化戰(zhàn)略如何影響企業(yè)的國際化路徑選擇。首先，依據(jù)技術標準化的一般過程和企業(yè)技術標準話語權(quán)兩個維度，構(gòu)建了高技術企業(yè)國際化路徑分析模型。其次，高技術企業(yè)基于技術標準的國際化發(fā)展路徑會因為主導標準還是參與標準制定而有所區(qū)別，主要表現(xiàn)在國際化路徑的選擇機理和階段性呈現(xiàn)不同的特征。最后，采用美國高通公司和中國華為公司作為案例研究樣本，對理論推理進行驗證。 研究結(jié)果表明，標準主導者的國際化路徑始于對核心技術的強大研發(fā)能力及對產(chǎn)業(yè)和市場的先占優(yōu)勢；而對于標準跟隨者，則可以利用其后發(fā)優(yōu)勢和信息優(yōu)勢，進行專利布局，最終實現(xiàn)主導技術標準，促進自身的國際化發(fā)展。但無論選擇哪一類路徑，企業(yè)的技術標準化策略都起重要作用。上述研究成果對于通過實施技術標準戰(zhàn)略進行國際競爭的企業(yè)具有重要的啟示和指導意義。
[Abstract]:In today's world, technical standards have become the most important rules of the game for high-tech industries. Whoever leads the formulation of industry standards and whose technology patents participate in international standards will become the biggest beneficiaries of the industry. Dominates the international competition of the industry and occupies the initiative of the industry market. Through the strategy of technical standards and intellectual property, developed countries seize excess profits and master the global industrial chain, and multinational corporations also use this global strategic means to deter competitors. Compared with the multinational companies in developed countries, Chinese enterprises have obvious weakness in the international technology standard-setting, especially in the core technology, technical standards and independent brand strength. As a large manufacturing country, we mainly rely on foreign technical standards and lack of independent innovation ability, which seriously restricts the technological progress and international competitiveness of the industry. Therefore, it is of great practical significance to study the internationalization path choice of high-tech enterprises from the perspective of technical standards. This paper attempts to combine the strategy of technology standardization with the growth of enterprise internationalization, and expounds how the strategy of technology standardization affects the choice of internationalization path of enterprises. Firstly, according to the general process of technology standardization and the discourse right of enterprise technology standard, a model of internationalization path analysis of high-tech enterprises is constructed. Secondly, the international development path of high-tech enterprises based on technology standards will be different because of dominant standards or participation in the formulation of standards, mainly reflected in the choice mechanism and stages of different characteristics of the international path. Finally, using Qualcomm and Huawei as case study samples, the theoretical reasoning is verified. The research results show that the internationalization path of the standard leader begins with the strong R & D capability of the core technology and the predominance of industry and market, while for the standard follower, the latter and the information advantage can be used for the patent layout. The ultimate realization of leading technical standards to promote their own international development. However, no matter which kind of path is chosen, the strategy of technology standardization plays an important role. The above research results have important enlightenment and guiding significance for the enterprises that carry out international competition through the implementation of technical standard strategy.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F276.44;F273.1

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