【摘要】：本文以地理標志保護制度為議題，于世界范圍內(nèi)，介紹地理標志立法主要模式，即以法國為代表的專門法保護模式、美國為代表的商標法保護模式以及以1995年前德國為代表的反不正當競爭法保護模式；于我國以內(nèi)，總結(jié)“三權(quán)分立”地理標志保護局面，即工商部主導的商標法保護模式、國家質(zhì)量監(jiān)督局主導的地理標志產(chǎn)品保護模式以及農(nóng)業(yè)部主導的農(nóng)產(chǎn)品地理標志保護模式。結(jié)合國外立法經(jīng)驗、我國國情，本文提出重構(gòu)地理標志保護制度的設想。較之其他關(guān)于地理標志保護的學術(shù)論文，本文之創(chuàng)新點在于視角不同，即以國家品牌為導向，，析地理標志制度之利弊。本文主體分四個部分對上述地理標志保護問題進行了系統(tǒng)的研究。 文章第一部分對地理標志予以概述，簡要說明地理標志概念后，對地理標志的性質(zhì)也予以了闡述，并分析地理標志與國家品牌之間的關(guān)聯(lián)互動關(guān)系。文章第二部分在世界范圍內(nèi)介紹地理標志立法主要模式，即專門法保護模式、商標法保護模式以及反不正當競爭法保護模式。在論述商標法保護模式的同時也對加拿大國家品牌戰(zhàn)略也作了簡要說明。文章第三部分引出了國家品牌為導向知識產(chǎn)權(quán)制度，并重點就為什么要從實現(xiàn)國家品牌產(chǎn)業(yè)政策的角度分析我國地理標志制度作了法哲學上的合理性分析，而論述主要是通過兩個途徑進行的，即分別從洛克的勞動財產(chǎn)理論與彼得的工具主義理論對國家品牌視角作合理性論證。 本文最主要的創(chuàng)新點在第四部分。文章第四部分在“以國家品牌為導向”的正當性得證的基礎上，根據(jù)我國地理標志保護立法，首次提出“三權(quán)分立”地理標志保護局面的觀點，并就其“三權(quán)分立而混亂”現(xiàn)狀予以說明分析。同時，以國家品牌為導向，論證我國地理標志重構(gòu)的必然性，不在于其“混亂”，而在于“不整合”，不符合國家品牌產(chǎn)業(yè)政策對于品牌資源整合的需求。本文所主張的以國家品牌為導向的地理標志制度，核心為保護模式的“雙軌制”，即對于“有潛質(zhì)加入國家品牌戰(zhàn)略計劃”的地理標志，予以地理標志特別法保護，其余地理標志則通過商標法予以保護。除此以外，“雙軌制”之下關(guān)于制度衡平、立法層級及主管機關(guān)的三個基本問題，本文也予以闡明。 限于寫作目的，本文僅能勾勒出以國家品牌為導向的地理標志保護制度的藍圖，但誠如法學家理查德·波斯納所言，“法學從不是一門可以自給自足的學科”，從法學之外分析“法之理”，想必也應當是有意義的了。
[Abstract]:Taking the protection system of geographical indications as the topic, this paper introduces the main mode of legislation of geographical indications in the world, that is, the special law protection mode represented by France. The trademark law protection model represented by the United States and the anti-unfair competition law protection model represented by Germany before 1995. Within our country, the situation of "separation of powers" geographical indication protection, that is, the trademark law protection mode led by the Ministry of Industry and Commerce, is summarized. The national quality supervision bureau led the geographical indication product protection mode and the agriculture department led the agricultural product geographical indication protection pattern. Combining with the foreign legislative experience and the national conditions of our country, this paper puts forward the idea of reconstructing the protection system of geographical indications. Compared with other academic papers on the protection of geographical indications, the innovation of this paper lies in the different perspectives, that is, the advantages and disadvantages of the geographical indication system are analyzed under the guidance of national brand. This paper is divided into four parts to study the protection of geographical indications. The first part of the article gives an overview of geographical indications, a brief description of the concept of geographical indications, the nature of geographical indications is also elaborated, and the relationship between geographical indications and national brands is analyzed. The second part of the article introduces the main models of geographical indication legislation in the world, that is, special law protection mode, trademark law protection model and anti-unfair competition law protection model. At the same time, it also gives a brief explanation of Canadian national brand strategy. The third part of the article introduces the national brand oriented intellectual property system, and focuses on why to realize the national brand industry policy from the point of view of the geographical indication system in China for the legal philosophy of rationality analysis. The discussion is mainly through two ways, namely, from Locke's theory of labor property and Peter's theory of instrumentalism to the rationality of the national brand. The main innovation of this paper is in the fourth part. In the fourth part of the article, on the basis of the justification of "taking the national brand as the guide" and according to the legislation of geographical indication protection in China, the author puts forward for the first time the viewpoint of "separation of powers" in the protection of geographical indications. And to its "separation of powers and chaos" to explain and analyze the status quo. At the same time, taking the national brand as the guide, it proves that the necessity of the reconstruction of China's geographical indications lies not in its "confusion", but in its "unconformity", which does not meet the needs of the national brand industry policy for the integration of brand resources. The national brand oriented geographical indication system advocated in this paper is the "dual track system" of the protection mode, that is, the special law of geographical indication should be given to the geographical indication which has the potential to join the national brand strategic plan. The remaining geographical indications are protected by trademark law. In addition, three basic issues of institutional balance, legislative hierarchy and competent authorities under the "dual track system" are also expounded in this paper. For the purpose of writing, this paper can only outline the blueprint of the national brand oriented geographical indication protection system, but as the jurist Richard Posner put it, "Law is never a self-sufficient discipline." It must be meaningful to analyze the principle of law from outside of law.
【學位授予單位】：西南政法大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：D923.43;D922.4

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