本文選題：生物修復(fù) + 水質(zhì)調(diào)節(jié)　； 參考：《華南理工大學(xué)》2013年碩士論文

【摘要】：本商業(yè)計劃書的使用對象為潛在合作伙伴S集團，目的是使S集團與SCUT達成合作意向。因此，本文在國家、行業(yè)相關(guān)資料和市場調(diào)查的基礎(chǔ)上，首先運用PEST模型、波特競爭模型等方法，，通過分析FBE水體有機生態(tài)調(diào)節(jié)劑項目的宏觀環(huán)境和行業(yè)環(huán)境，行業(yè)環(huán)境包括水產(chǎn)養(yǎng)殖業(yè)和水質(zhì)調(diào)節(jié)劑行業(yè)，得出本項目符合國家關(guān)于水產(chǎn)健康、生態(tài)養(yǎng)殖的政策，符合人們食品消費升級的要求，符合提升我國水產(chǎn)品出口競爭力的需要，市場需求較大，發(fā)展前景較好，但是水產(chǎn)養(yǎng)殖業(yè)及水質(zhì)調(diào)節(jié)劑行業(yè)存在的諸多問題，已經(jīng)不適應(yīng)宏觀環(huán)境和行業(yè)未來發(fā)展的需求，這種差距正是FBE水體有機生態(tài)調(diào)節(jié)項目的市場機會。 其次，具體分析該項目的市場需求容量和需求差異，運用SWOT分析法對項目的優(yōu)劣勢以及機會與威脅進行分析，本項目具有技術(shù)領(lǐng)先、經(jīng)濟效益明顯、知識產(chǎn)權(quán)保護等方面的優(yōu)勢；再次，通過上述論證和分析基礎(chǔ)上，本項目選擇國內(nèi)一家大型水產(chǎn)品加工和出口貿(mào)易企業(yè)S集團作為項目合作者和實施者，并提出項目適宜的“公司+基地+農(nóng)戶”商業(yè)模式，減少FBE水體有機生態(tài)調(diào)節(jié)劑進入市場的障礙，項目競爭優(yōu)勢明顯；最后對項目的經(jīng)濟效益、社會效益等方面分析，利用定性和定量法對項目進行風(fēng)險評估，并提出了相應(yīng)的防范措施。 本論文最終得出FBE水體有機生態(tài)調(diào)節(jié)劑項目發(fā)展前景好，項目實施定位準(zhǔn)確、商業(yè)模式適宜，經(jīng)濟效益和社會效益顯著，項目風(fēng)險可控，本項目與S集團合作的可行性強。
[Abstract]:This business plan is intended for potential partners, S Group, and SCUT. Therefore, on the basis of the relevant information and market investigation of the country and industry, this paper first uses pest model, Porter competition model and other methods to analyze the macro environment and industry environment of the organic ecological regulator project in FBE water body. The industry environment includes aquaculture industry and water quality regulator industry. It is concluded that the project conforms to the national policy on aquatic health and ecological culture, meets the requirements of people's food consumption upgrading, and meets the need to enhance the competitiveness of aquatic products export in China. The market demand is large and the prospects for development are good. However, many problems in the aquaculture and water quality regulator industries have not been adapted to the needs of the macro environment and the future development of the industry. This gap is the market opportunity of FBE organic ecological regulation project. Secondly, the market demand capacity and demand difference of the project are analyzed, and the advantages and disadvantages, opportunities and threats of the project are analyzed by SWOT analysis. Thirdly, on the basis of the above demonstration and analysis, the project chooses S Group, a large domestic aquatic product processing and export trade enterprise, as the project partner and implementer. The suitable commercial model of "company base farmer" is put forward to reduce the barriers of FBE water organic ecological regulator to enter the market, and the competitive advantage of the project is obvious. Finally, the economic and social benefits of the project are analyzed. The qualitative and quantitative methods are used to evaluate the risk of the project, and the corresponding preventive measures are put forward. This paper finally draws the conclusion that the FBE water organic ecological regulator project has a good development prospect, accurate implementation orientation, suitable business model, significant economic and social benefits, controllable project risk, the feasibility of this project and S group cooperation is strong.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F326.4;X324;F722

【參考文獻】

相關(guān)期刊論文 前10條

1 錢宏菲;趙銀德;李懋;;我國水產(chǎn)品出口面臨的綠色壁壘及對策[J];安徽農(nóng)業(yè)科學(xué);2010年19期

2 張項民;;商業(yè)模式?jīng)Q定創(chuàng)業(yè)出路[J];中國人才;2012年14期

3 喻龍,龍江平,李建軍,馮慕華,郝玉;生物修復(fù)技術(shù)研究進展及在濱海濕地中的應(yīng)用[J];海洋科學(xué)進展;2002年04期

4 廖澤芳;寧凌;;中國對蝦產(chǎn)業(yè)分析[J];海洋開發(fā)與管理;2009年04期

5 馮敏毅;馬u!;文國j;于明超;;水產(chǎn)養(yǎng)殖環(huán)境生物修復(fù)技術(shù)的研究進展[J];海洋科學(xué);2006年09期

6 李明玉;;淺談戰(zhàn)略管理中的SWOT分析法[J];價值工程;2011年03期

7 王德章;王甲j;;新形勢下我國食品消費結(jié)構(gòu)升級研究[J];農(nóng)業(yè)經(jīng)濟問題;2010年06期

8 黃萍;大豆油、大豆粕再次爆漲對大豆市場形成有利支持[J];糧食與油脂;2003年01期

9 劉軍,劉斌,謝駿;生物修復(fù)技術(shù)在水產(chǎn)養(yǎng)殖中的應(yīng)用[J];水利漁業(yè);2005年01期

10 張玉春;;商業(yè)計劃書寫作相關(guān)概念論析[J];商場現(xiàn)代化;2007年24期

相關(guān)博士學(xué)位論文 前1條

1 段媛媛;中國蝦產(chǎn)品國際貿(mào)易結(jié)構(gòu)和競爭力研究[D];中國海洋大學(xué);2009年

本文編號：2029843