本文選題：常熟市 + 農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營�。� 參考：《揚州大學》2014年碩士論文

【摘要】：農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營是繼家庭承包制后我國農(nóng)村的又一制度創(chuàng)新,其本質(zhì)是市場農(nóng)業(yè)多元主體結(jié)成的利益共同體,并以契約為紐帶,通過“風險共擔,利益共享”的利益分配機制使制度變遷的潛在收益得以實現(xiàn)。研究農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營對促進農(nóng)業(yè)市場化進程、提高農(nóng)業(yè)專業(yè)化和規(guī)�；�(jīng)營、推動農(nóng)業(yè)結(jié)構(gòu)轉(zhuǎn)型、實現(xiàn)農(nóng)業(yè)技術(shù)進步、增加和穩(wěn)定農(nóng)民收入等起到重大作用。 本文以江蘇省常熟市為研究區(qū)域,運用SWOT分析法對常熟市農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營狀況進行研究分析,并為常熟市農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營以后的發(fā)展提出了相應(yīng)的戰(zhàn)略對策。通過分析其存在的優(yōu)勢、劣勢、機會與挑戰(zhàn),得到以下結(jié)論： (1)常熟市農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營存在的優(yōu)勢有：自然資源稟賦優(yōu)勢明顯、農(nóng)業(yè)產(chǎn)業(yè)資源豐富優(yōu)勢明顯、農(nóng)民人均純收入高、主導(dǎo)產(chǎn)業(yè)區(qū)域化優(yōu)勢明顯、農(nóng)產(chǎn)品區(qū)位特色突出,部分鄉(xiāng)鎮(zhèn)農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營經(jīng)濟效益顯著、休閑農(nóng)業(yè)發(fā)展前景好、綠色、有機農(nóng)業(yè)發(fā)展迅速、注重科研技術(shù)的投入、龍頭企業(yè)作用顯著。 (2)常熟市農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營存在的劣勢有：農(nóng)戶種植作物種類少、農(nóng)民銷售農(nóng)產(chǎn)品渠道單一、政府缺乏對農(nóng)民提供農(nóng)業(yè)技術(shù)支持、自主知識產(chǎn)權(quán)名牌產(chǎn)品少、龍頭企業(yè)發(fā)展不均衡、農(nóng)產(chǎn)品加工企業(yè)對本地農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營帶動有限、產(chǎn)業(yè)鏈轉(zhuǎn)化增值效益不高。 (3)常熟市農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營面臨的機遇有：全面推進城鄉(xiāng)一體化建設(shè)、市政府完善的政策體系支撐、居民消費結(jié)構(gòu)的變化。面臨的挑戰(zhàn)主要是農(nóng)產(chǎn)品市場競爭激烈。 基于SWOT分析,針對常熟市的所存在的問題,本文提出以下戰(zhàn)略對策：強化對專業(yè)農(nóng)戶的政策扶持、加大龍頭企業(yè)對農(nóng)戶的輻射帶動作用、加大研發(fā)技術(shù)的投入,激勵自主知識產(chǎn)權(quán)創(chuàng)新品牌的建設(shè)、擴寬龍頭企業(yè)農(nóng)產(chǎn)品銷售渠道。由于常熟市具有一定的代表性,因此這些對策的提出不僅能促進常熟市現(xiàn)代農(nóng)業(yè)的進一步發(fā)展,也將為整個江蘇省農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營的發(fā)展提供借鑒。
[Abstract]:Agricultural industrialization management is another institutional innovation in rural areas after the household contract system. Its essence is a community of interests formed by the pluralistic main body of market agriculture, and through "risk sharing", the contract is used as a link. The benefit sharing mechanism makes the potential benefits of institutional change come true. The study of agricultural industrialization management plays an important role in promoting the process of agricultural marketization, improving agricultural specialization and scale management, promoting the transformation of agricultural structure, realizing the progress of agricultural technology, increasing and stabilizing farmers' income and so on. Taking Changshu City of Jiangsu Province as the research area, this paper uses SWOT analysis method to study and analyze the situation of agricultural industrialization management in Changshu City, and puts forward the corresponding strategic countermeasures for the development of Changshu City after agricultural industrialization management. By analyzing its strengths, weaknesses, opportunities and challenges, the following conclusions are drawn: 1) the advantages of agricultural industrialization management in Changshu are: natural resource endowment is obvious, agricultural industry is rich in resources, farmers' per capita net income is high, leading industry regionalization advantage is obvious, and the regional characteristics of agricultural products are prominent. Some villages and towns agricultural industrialization management economic benefit is remarkable, the leisure agriculture development prospect is good, the green, the organic agriculture develops rapidly, pays attention to the scientific research technical input, the leading enterprise function is remarkable. 2) the disadvantages of agricultural industrialization management in Changshu City are as follows: farmers grow fewer kinds of crops, farmers have a single channel for selling agricultural products, the government lacks agricultural technical support to farmers, and its own intellectual property rights brand products are few. The development of leading enterprises is not balanced, the agricultural products processing enterprises are limited to the local agricultural industrialization management, and the value-added efficiency of industrial chain transformation is not high. 3) the opportunities of agricultural industrialization management in Changshu City are as follows: promoting the construction of urban and rural integration in an all-round way, supporting the perfect policy system of the municipal government, and changing the consumption structure of residents. The main challenge is the fierce competition in the agricultural products market. Based on the analysis of SWOT, this paper puts forward the following strategic countermeasures in view of the problems existing in Changshu City: strengthening the policy support to the specialized farmers, increasing the radiation leading role of the leading enterprises to the farmers, and increasing the investment of R & D technology. Encourage the construction of independent intellectual property innovation brand, expand the marketing channels of leading enterprises agricultural products. Because Changshu City is representative, these countermeasures can not only promote the further development of modern agriculture in Changshu City, but also provide reference for the development of agricultural industrialization in Jiangsu Province.
【學位授予單位】：揚州大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F327

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