本文選題：服務(wù)創(chuàng)新 + 獨(dú)占性機(jī)制　； 參考：《浙江大學(xué)》2013年博士論文

【摘要】：創(chuàng)新是專業(yè)服務(wù)業(yè)自身發(fā)展的基礎(chǔ),也是專業(yè)服務(wù)業(yè)為其他產(chǎn)業(yè)貢獻(xiàn)智慧的關(guān)鍵。然而在我國(guó),專業(yè)服務(wù)業(yè)的創(chuàng)新卻面臨著嚴(yán)峻挑戰(zhàn)：從外部獨(dú)占性體制來(lái)看,目前構(gòu)成知識(shí)產(chǎn)權(quán)體制三大制度中,專利制度對(duì)專業(yè)服務(wù)業(yè)適用性較差,版權(quán)和商標(biāo)保護(hù)力度較弱,且專業(yè)服務(wù)業(yè)創(chuàng)新的無(wú)形性進(jìn)一步造成了創(chuàng)新認(rèn)定和維權(quán)追訴的困難,由此造成了知識(shí)產(chǎn)權(quán)體制保護(hù)專業(yè)服務(wù)業(yè)創(chuàng)新的缺位。從企業(yè)的內(nèi)部創(chuàng)新保護(hù)措施來(lái)看,知識(shí)大量附著于人員和創(chuàng)新有賴于密切的客戶互動(dòng),導(dǎo)致專業(yè)服務(wù)業(yè)知識(shí)流動(dòng)性更強(qiáng)而傳統(tǒng)知識(shí)保護(hù)體系缺失。以上兩方面共同導(dǎo)致了我國(guó)專業(yè)服務(wù)業(yè)“抄襲門(mén)”頻出、模仿問(wèn)題嚴(yán)重、服務(wù)嚴(yán)重同質(zhì)化,進(jìn)而致使專業(yè)服務(wù)企業(yè)的競(jìng)爭(zhēng)從“創(chuàng)意”和“創(chuàng)新”之爭(zhēng)淪為“價(jià)格大戰(zhàn)”,嚴(yán)重降低服務(wù)的附加值,甚至影響整個(gè)行業(yè)的發(fā)展。因此,亟需發(fā)掘有效的創(chuàng)新獨(dú)占性機(jī)制,激勵(lì)行業(yè)有序創(chuàng)新和快速發(fā)展。然而目前對(duì)服務(wù)創(chuàng)新獨(dú)占性機(jī)制的研究尚處在起步階段,不僅本身概念邊界尚不明確,其對(duì)于保護(hù)績(jī)效作用機(jī)理更有待探索。 在這樣的現(xiàn)實(shí)和理論背景下,本文提出了“專業(yè)服務(wù)業(yè)創(chuàng)新獨(dú)占性機(jī)制與保護(hù)績(jī)效間具體存在怎樣的因果關(guān)系,受什么因素影響”這一基本問(wèn)題,并展開(kāi)研究。首先,在回顧和梳理相關(guān)文獻(xiàn)基礎(chǔ)上,本論文對(duì)專業(yè)服務(wù)企業(yè)進(jìn)行了探索性多案例分析,根據(jù)扎根方法歸納了專業(yè)服務(wù)業(yè)創(chuàng)新獨(dú)占性機(jī)制的構(gòu)念原型,并提出了有關(guān)專業(yè)服務(wù)業(yè)創(chuàng)新獨(dú)占性機(jī)制與保護(hù)績(jī)效因果關(guān)系的一系列初始命題。其次,本研究通過(guò)比較研究法,對(duì)六個(gè)案例進(jìn)行了進(jìn)一步的描述、解釋、并列和比較,探索了服務(wù)標(biāo)準(zhǔn)化程度對(duì)獨(dú)占性機(jī)制與保護(hù)績(jī)效關(guān)系的調(diào)節(jié)作用,并提出有關(guān)調(diào)節(jié)效應(yīng)的初始命題。而后,本文通過(guò)演繹對(duì)案例研究所提出的研究模型進(jìn)行補(bǔ)充和完善,對(duì)初始命題進(jìn)行了細(xì)化和擴(kuò)展,提出具體的假設(shè),并構(gòu)建了專業(yè)服務(wù)業(yè)創(chuàng)新獨(dú)占性機(jī)制、服務(wù)標(biāo)準(zhǔn)化程度、保護(hù)績(jī)效關(guān)系概念模型。最后,本文通過(guò)實(shí)證研究驗(yàn)證了大部分的假設(shè)。 基于以上分析論證,本文主要結(jié)論如下：(1)專業(yè)服務(wù)業(yè)創(chuàng)新獨(dú)占性機(jī)制是專業(yè)服務(wù)企業(yè)限制自己創(chuàng)新被模仿,保護(hù)和占有自己創(chuàng)新活動(dòng)回報(bào)的行為總和,同時(shí)包含著知識(shí)隔離、產(chǎn)權(quán)保護(hù)和顧客錨定三種微觀機(jī)制。(2)專業(yè)服務(wù)業(yè)創(chuàng)新獨(dú)占性機(jī)制的各微觀機(jī)制對(duì)于阻止模仿和獨(dú)占性收益均存在不同程度的正向影響。(3)專業(yè)服務(wù)業(yè)創(chuàng)新獨(dú)占性機(jī)制間的交互對(duì)創(chuàng)新績(jī)效有正向影響：知識(shí)隔離與產(chǎn)權(quán)保護(hù)、產(chǎn)權(quán)保護(hù)與顧客錨定的交互有助于企業(yè)阻止競(jìng)爭(zhēng)對(duì)手的模仿；知識(shí)隔離與顧客錨定、產(chǎn)權(quán)保護(hù)與顧客錨定的交互則能幫助企業(yè)提高獨(dú)占性收益。(4)服務(wù)標(biāo)準(zhǔn)化程度能正向調(diào)節(jié)知識(shí)隔離和產(chǎn)權(quán)保護(hù)對(duì)保護(hù)績(jī)效的關(guān)系,但對(duì)顧客錨定對(duì)保護(hù)績(jī)效關(guān)系無(wú)調(diào)節(jié)作用。 本文的理論貢獻(xiàn)主要有以下幾方面。首先,界定了專業(yè)服務(wù)業(yè)創(chuàng)新獨(dú)占性機(jī)制的概念,并探討了其構(gòu)成維度,對(duì)推進(jìn)服務(wù)創(chuàng)新獨(dú)占性機(jī)制研究系統(tǒng)化方面有較大的意義。其次,本文對(duì)服務(wù)創(chuàng)新獨(dú)占性機(jī)制與保護(hù)績(jī)效因果機(jī)制的探索,拓展了服務(wù)創(chuàng)新獨(dú)占性機(jī)制后果的研究。此外,論文對(duì)服務(wù)標(biāo)準(zhǔn)化程度這一權(quán)變因素的確認(rèn),不但豐富了專業(yè)服務(wù)業(yè)創(chuàng)新獨(dú)占性機(jī)制研究,也使服務(wù)創(chuàng)新獨(dú)占性研究與專業(yè)服務(wù)業(yè)的組織結(jié)構(gòu)、運(yùn)作管理、服務(wù)創(chuàng)新等研究銜接在一起,有效的補(bǔ)充了專業(yè)服務(wù)業(yè)情境的管理學(xué)研究。
[Abstract]:Innovation is the basis for the development of professional service industry itself, and it is also the key to the contribution of professional service industry to other industries. However, in our country, the innovation of professional service industry is facing a severe challenge. From the view of the external monopolistic system, the application of the patent system to the professional service is poor in the three major systems of the intellectual property system. The protection of rights and trademarks is weak, and the invisibility of the innovation of professional service industry has further caused the difficulties of innovation and maintenance of rights, which caused the lack of innovation in the professional service industry of intellectual property protection. From the internal innovation protection measures of the enterprise, the knowledge is attached to the personnel and the innovation depends on the close customers. As a result, the professional service industry has stronger knowledge mobility and lack of traditional knowledge protection system. The above two aspects have led to the frequent occurrence of "plagiarism" in our professional service industry, the serious imitative problems and serious homogeneity of service, and the competition of professional service enterprises from "creativity" and "innovation" to "price war". In order to reduce the added value of service and even affect the development of the whole industry, it is urgent to explore the effective innovation monopolization mechanism and encourage the orderly innovation and rapid development of the industry. However, the research on the monopolistic mechanism of service innovation is still in its infancy. Not only is the boundary of the concept itself unclear, but its mechanism of protecting performance is more effective. It needs to be explored.
Under such realistic and theoretical background, this paper puts forward the basic problem of "what causality relationship exists between the innovation monopolistic mechanism of professional service industry and the protection performance and what factors affect". First, on the basis of reviewing and combing the related literature, this paper has carried on the exploration to the professional service enterprise. Multi case analysis, based on the root method, summarizes the prototype of the innovation monopolistic mechanism of professional service industry, and puts forward a series of initial propositions about the causal relationship between the innovative monopolistic mechanism and the protection of the performance of the professional service industry. Secondly, this study has carried out a further description, interpretation, juxtaposition and analysis of the six cases through comparative study. In this paper, the adjustment of the degree of service standardization to the relationship between the monopolistic mechanism and the protection performance is explored, and the initial proposition about the regulation effect is put forward. After that, this paper supplemented and perfected the research model proposed by the case study, made a refinement and expansion of the initial propositions, put forward specific hypotheses, and built a special special hypothesis. The conceptual model of innovation and monopoly mechanism, standardization of service industry and protection of performance relationship in industry service industry.
Based on the above analysis and demonstration, the main conclusions of this paper are as follows: (1) the innovation monopolistic mechanism of professional service industry is the sum of the behavior of professional service enterprises to restrict their innovation to be imitated and to protect and occupy the returns of their own innovative activities, including three micro mechanisms of knowledge isolation, property rights protection and customer anchoring. (2) innovation and monopoly of professional service industry The micro mechanisms of sexual mechanism have positive effects on preventing imitation and exclusive income. (3) the interaction between the innovative monopolistic mechanisms of the professional service industry has a positive effect on the innovation performance: knowledge isolation and property protection, and the interaction between property rights protection and customer anchoring helps enterprises to prevent the imitation of competitors; The interaction between isolation and customer anchoring and the interaction between property rights protection and customer anchorage can help the enterprise to improve the exclusive income. (4) the degree of service standardization can regulate the relationship between knowledge isolation and the protection of property rights protection, but there is no regulation effect on the relationship between customer anchoring and the protection of performance.
The theoretical contribution of this paper mainly includes the following aspects. First, it defines the concept of the innovative monopolistic mechanism of the professional service industry, and discusses its dimensions. It has great significance for the systematization of the research on the mechanism of service innovation monopolization. Secondly, this paper explores the exclusive mechanism of service innovation and the cause and effect mechanism of protecting performance. In addition, the confirmation of the contingency factor of the degree of service standardization, not only enriches the research of the innovation monopolistic mechanism of the professional service industry, but also makes the research of the service innovation exclusive research and the organization structure of the professional service industry, the operation management, the service innovation and so on. A management study of the situation in the professional service industry.

【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2013
【分類號(hào)】：F719

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本文編號(hào)：1878211