本文選題：體育經(jīng)濟(jì) + 體育產(chǎn)業(yè)　； 參考：《體育文化導(dǎo)刊》2017年04期

【摘要】：運(yùn)用文獻(xiàn)資料等研究方法對(duì)我國(guó)體育賽事IP進(jìn)行分析。主要結(jié)論:體育賽事IP是各種知識(shí)產(chǎn)權(quán)在體育賽事領(lǐng)域的具體體現(xiàn),具有稀缺性、生命周期長(zhǎng)、收入穩(wěn)定性、獨(dú)特性四大特點(diǎn);我國(guó)體育賽事IP的主要盈利模式有以體育賽事IP為核心拉動(dòng)相關(guān)產(chǎn)業(yè)的發(fā)展,以體育賽事網(wǎng)絡(luò)平臺(tái)為基礎(chǔ)深度開(kāi)發(fā)體育賽事IP價(jià)值,以?xún)?yōu)質(zhì)體育賽事IP為導(dǎo)向進(jìn)行IP自創(chuàng)或國(guó)外簽購(gòu);發(fā)展遇到的主要問(wèn)題有缺乏優(yōu)質(zhì)的本土體育賽事IP,運(yùn)營(yíng)體育賽事IP的能力不強(qiáng),專(zhuān)業(yè)性體育賽事IP運(yùn)營(yíng)人才匱乏,體育賽事IP盈利模式趨同化。建議:重視賽事的專(zhuān)業(yè)性和娛樂(lè)性,打造具有優(yōu)質(zhì)內(nèi)容的體育賽事;建立體育賽事網(wǎng)絡(luò)平臺(tái),增強(qiáng)網(wǎng)絡(luò)平臺(tái)的黏性;提高體育賽事IP的變現(xiàn)能力,構(gòu)建體育賽事產(chǎn)業(yè)共同體。
[Abstract]:Using literature and other research methods to analyze the IP of sports events in China. The main conclusion is that IP is the embodiment of various intellectual property rights in the field of sports events, which has four characteristics: scarcity, long life cycle, income stability and uniqueness. The main profit models of sports IP in China include the development of related industries based on sports IP, and the development of IP value of sports events on the basis of network platform of sports events. The main problems encountered in the development of IP are the lack of high quality local sports IPs, the lack of the ability to operate the IP of sports events, and the shortage of professional sports events IP operators. Sports IP profit model converges. Suggestions: attach importance to the professionalism and entertainment of sports events, create sports events with high-quality content; establish sports events network platform, enhance the viscosity of the network platform; improve the IP realization ability of sports events, build a sports industry community.
【作者單位】： 南京師范大學(xué)體育科學(xué)學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金青年項(xiàng)目(14CTY014)
【分類(lèi)號(hào)】：G80-05

【相似文獻(xiàn)】

相關(guān)期刊論文 前2條

1 習(xí)海珠;IP長(zhǎng)城卡展示“長(zhǎng)城”風(fēng)采[J];價(jià)格月刊;2003年09期

2 ;[J];;年期

，

本文編號(hào)：1876765