本文選題：戰(zhàn)略管理　切入點(diǎn)：產(chǎn)品發(fā)展戰(zhàn)略　出處：《蘇州大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：G集團(tuán)是全球領(lǐng)先的泵產(chǎn)品制造商及泵系統(tǒng)和解決方案綜合業(yè)務(wù)提供商。隨著我國(guó)經(jīng)濟(jì)的快速發(fā)展，G集團(tuán)在中國(guó)的泵行業(yè)面臨著全新的發(fā)展機(jī)遇。同時(shí)，由于新進(jìn)入企業(yè)不斷增多和市場(chǎng)的變化趨勢(shì)，，G集團(tuán)面臨的市場(chǎng)競(jìng)爭(zhēng)也日益激烈。面對(duì)泵行業(yè)復(fù)雜多變的發(fā)展機(jī)遇和激烈的市場(chǎng)競(jìng)爭(zhēng)環(huán)境，必須及時(shí)調(diào)整公司泵產(chǎn)品的發(fā)展戰(zhàn)略。本文研究的目的是為G集團(tuán)（中國(guó)）制定2013－2017年在中國(guó)的產(chǎn)品發(fā)展戰(zhàn)略。 論文首先通過(guò)SWOT分析方法分析了目前的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)、威脅。當(dāng)前G集團(tuán)（中國(guó)）在生產(chǎn)和管理體系、研發(fā)和技術(shù)資源具有優(yōu)勢(shì)；成本、開發(fā)周期和技術(shù)服務(wù)處于劣勢(shì)；政策、經(jīng)濟(jì)、社會(huì)和市場(chǎng)環(huán)境大有機(jī)會(huì)；而來(lái)自競(jìng)爭(zhēng)對(duì)手和知識(shí)產(chǎn)權(quán)的威脅越來(lái)越大。綜合這些因素，并結(jié)合戰(zhàn)略管理和競(jìng)爭(zhēng)戰(zhàn)略等相關(guān)理論，為G集團(tuán)（中國(guó)）選擇了在泵行業(yè)的SO產(chǎn)品差異化發(fā)展戰(zhàn)略并根據(jù)市場(chǎng)趨勢(shì)分析制定了戰(zhàn)略目標(biāo)。最后通過(guò)對(duì)產(chǎn)品差異化的基礎(chǔ)和方式的分析，本文從產(chǎn)品差異化、服務(wù)和技術(shù)差異化、認(rèn)知度差異化、改善產(chǎn)品研發(fā)過(guò)程和組織和增強(qiáng)技術(shù)創(chuàng)新能力等方面對(duì)G集團(tuán)（中國(guó)）如何實(shí)施和管理該戰(zhàn)略的措施提出了思路和建議。
[Abstract]:G Group is the world's leading manufacturer of pump products and a comprehensive provider of pump systems and solutions. With the rapid development of our economy, G Group is facing new development opportunities in the pump industry in China. Due to the increasing number of new entrants and the changing trend of the market, G Group is facing increasingly fierce market competition. In the face of the complex and changeable development opportunities and fierce market competition environment of the pump industry, It is necessary to adjust the development strategy of pump products in time. The purpose of this paper is to formulate a product development strategy for G Group (China) in China for 2013-2017. Firstly, the paper analyzes the current strengths, weaknesses, opportunities and threats through SWOT analysis. G Group (China) has advantages in production and management system, R & D and technical resources, cost, development cycle and technical services are at a disadvantage. Policy, economic, social and market environments have great opportunities; and threats from competitors and intellectual property rights are growing. Combine these factors with relevant theories such as strategic management and competitive strategy, The development strategy of so product differentiation in pump industry is selected for G Group (China), and the strategic goal is established according to the market trend analysis. Finally, through the analysis of the basis and mode of product differentiation, this paper analyzes the product differentiation. This paper puts forward some ideas and suggestions on how to implement and manage the strategy in Group G (China) from the aspects of service and technology differentiation, difference of cognition, improvement of product development process and organization, and enhancement of technological innovation ability.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F273.2

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