【摘要】：隨著我國經(jīng)濟(jì)的繁榮發(fā)展和人民收入的不斷提高，人們消費能力的不斷增加。食品產(chǎn)品開始呈現(xiàn)多樣性的發(fā)展趨勢。成長中的食品企業(yè)更多的關(guān)注于企業(yè)的經(jīng)濟(jì)效益而忽略了對于社會的企業(yè)責(zé)任。自2004年以來，食品安全問題不斷地出現(xiàn)，引起了人們的高度重視。針對這樣的情況，我國衛(wèi)生部分別在2011年4月20日和10月12日公布了《預(yù)包裝食品標(biāo)簽通則》和《預(yù)包裝食品營養(yǎng)標(biāo)簽通則》，從而規(guī)范我國食品信息標(biāo)注化披露，向國際化接軌。食品信息標(biāo)準(zhǔn)化披露法規(guī)的發(fā)布，必然會給市場帶來一定的沖擊，影響企業(yè)的市場環(huán)境。 本文通過分析食品信息標(biāo)準(zhǔn)化披露法規(guī)的發(fā)布對于企業(yè)行為影響的客觀事實，建立政策效果與企業(yè)行為關(guān)系的回歸模型，，分析企業(yè)行為的變化。模型的實證研究主要采用雙重差分法與回歸分析，利用我國食品上市企業(yè)和與人們?nèi)粘Ｉ钕⑾⑾嚓P(guān)的非食品上市企業(yè)數(shù)據(jù)進(jìn)行實證研究，分析政策效果對于企業(yè)行為變化的影響。本文通過實證檢驗發(fā)現(xiàn)，食品信息標(biāo)準(zhǔn)化披露法規(guī)的發(fā)布直接導(dǎo)致企業(yè)捐贈投入的增加。政策發(fā)布后，不同企業(yè)的廣告投入行為存在顯著差異。 考慮到企業(yè)本身實力對政策實施效果的影響，本文分析了企業(yè)規(guī)模對政策發(fā)布后企業(yè)行為變化的影響。本文分別從企業(yè)的市場規(guī)模和企業(yè)的實力規(guī)模兩個維度，檢驗企業(yè)特性對政策發(fā)布對企業(yè)行為變化的影響。實證結(jié)果表明，食品信息標(biāo)準(zhǔn)化披露法規(guī)發(fā)布后，小企業(yè)比大企業(yè)在捐贈投入方面增加，大企業(yè)較小企業(yè)對廣告活動的投入增加。最后，根據(jù)研究結(jié)果一方面為政府的政策制定者提供政策制定建議，旨在為政策制定和調(diào)整提供一定的參考意見，提高政策效用；另一方面為企業(yè)的內(nèi)部管理者提供企業(yè)管理建議，提高企業(yè)對市場環(huán)境變化的應(yīng)對能力。
[Abstract]:With the prosperity of economy and the improvement of people's income, people's consumption power is increasing. Food products are beginning to show a trend of diversity. The growing food enterprises pay more attention to the economic benefits of the enterprises and ignore the corporate responsibility for the society. Since 2004, the food safety question appears unceasingly, has aroused people's high attention. In response to this situation, the Ministry of Health published the General principles for labelling prepackaged Food and the General principles for Nutrition labelling of prepackaged Food on April 20 and October 12, 2011, respectively, in order to standardize the disclosure of food information tagging in China. To internationalize. The promulgation of food information standardization disclosure regulations will inevitably impact the market and affect the market environment of enterprises. Based on the analysis of the objective facts of the impact of food information standardization disclosure regulations on enterprise behavior, this paper establishes a regression model of the relationship between policy effect and enterprise behavior, and analyzes the change of enterprise behavior. The empirical research of the model mainly uses the double difference method and regression analysis, using the data of food listed enterprises and non-food listed enterprises, which are closely related to people's daily life, to carry on the empirical research. Analyze the effect of policy on the change of enterprise behavior. In this paper, it is found that the issuance of standardized food information disclosure rules directly leads to the increase of corporate donation investment. After the policy was issued, there were significant differences in advertising input behavior among different enterprises. Considering the influence of enterprise's own strength on the effect of policy implementation, this paper analyzes the influence of enterprise size on the change of enterprise's behavior after the promulgation of policy. This paper examines the influence of enterprise characteristics on the change of enterprise behavior from the two dimensions of enterprise market scale and firm strength scale. The empirical results show that after the promulgation of the food information standardization disclosure regulations, the donation investment of small enterprises is higher than that of large enterprises, and the investment of large and small enterprises in advertising activities increases. Finally, according to the research results, on the one hand, to provide policy recommendations for government policy makers, in order to provide some reference for policy formulation and adjustment, and improve the effectiveness of policy; On the other hand, it provides enterprise management advice for internal managers, and improves the ability of enterprises to cope with the changes of market environment.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：D922.16;F426.82

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