網(wǎng)絡(luò)廣告不正當競爭行為的現(xiàn)行法規(guī)制
發(fā)布時間：2019-05-22 16:57
【摘要】：在電子商務(wù)活動中,經(jīng)常出現(xiàn)經(jīng)營者利用網(wǎng)絡(luò)廣告進行不正當競爭的情形。對廣告和不正當競爭,現(xiàn)行法均有規(guī)定,但是對新興的網(wǎng)絡(luò)廣告和網(wǎng)絡(luò)廣告不正當競爭,現(xiàn)行法并沒有直接的規(guī)定,使得實踐發(fā)展與法律的滯后產(chǎn)生了很大的矛盾。這一矛盾的解決有兩個途徑:一重新立法;二在充分利用現(xiàn)行法的基礎(chǔ)上,根據(jù)需要,擴大解釋,增加現(xiàn)行法的廣泛適用性。在此二者之間,本文選擇了后者,即主張對于網(wǎng)絡(luò)廣告不正當競爭,應(yīng)立足于廣告法和不正當競爭法的原則和條文,利用功能等價和擴大解釋的方法,將網(wǎng)絡(luò)法律與傳統(tǒng)商法相嫁接,既保持傳統(tǒng)商法的價值,又使其在網(wǎng)絡(luò)環(huán)境具有適用性。 在本文的主體—第二、三部分,分別闡述了廣告法和反不正當競爭法對網(wǎng)絡(luò)廣告不正當競爭行為的認定和規(guī)制。具體寫作時發(fā)現(xiàn),如果一定要適用這兩部法來規(guī)制,可能會找不到具體的法律條文與具體的不正當競爭行為類型相對應(yīng),就需要借助法律原則或者對條文的內(nèi)涵作擴大化的解釋。關(guān)于解釋方法,本文借鑒了國外在此領(lǐng)域的立法原則及司法實踐,特別是聯(lián)合國貿(mào)發(fā)會在適用其所制定的《電子商務(wù)示范法》時所遵從的原則:一是功能等價法,就是將數(shù)據(jù)電訊的效用,與傳統(tǒng)紙面形式的功能進行類比的方法,目的在于將數(shù)據(jù)電訊的功能和目的與紙面形式相嫁接,既適應(yīng)了網(wǎng)絡(luò)活動靈活多變的特性,又滿足了商法價值的平衡。二是目的解釋原則,就是根據(jù)立法的目的,對具體規(guī)定作擴大化的解釋,以適應(yīng)實際情況的多變。即保證網(wǎng)絡(luò)商務(wù)活動的順利進行,又使現(xiàn)有的《示范法》具有廣泛的適用性,且不失商法的價值。 但是在調(diào)整方法上,本文沒有采用那種對某一行為同時適用不同法律進行規(guī)制的方式,目的就是為了在對法律的條文作擴大化解釋的時候,能保持各部法律的精神和立法意圖。畢竟,不同的法在立法目的、法律原則、調(diào)整對象、法律責(zé)任、適用范圍等重要方面均有不同之處,所以對各自法條擴大化的解釋也應(yīng)體現(xiàn)這些不同。因此,本文按照法律的不同將文章主體分為廣告法規(guī)制、反不正當
[Abstract]:In e-commerce activities, operators often use online advertising for unfair competition. For advertising and unfair competition, the current law has provisions, but for the new network advertising and unfair competition, the current law does not have direct provisions, which makes the development of practice and the lag of the law produce a great contradiction. There are two ways to solve this contradiction: one is to make full use of the existing law, and the other is to expand the interpretation and increase the wide applicability of the existing law on the basis of making full use of the existing law. Between the two, this paper chooses the latter, that is, to advocate that for unfair competition in online advertising, it should be based on the principles and provisions of advertising law and unfair competition law, and make use of the method of functional equivalence and expanded interpretation. The grafting of network law and traditional commercial law not only maintains the value of traditional commercial law, but also makes it applicable in the network environment. In the main body of this paper-the second part, the third part, respectively elaborated the advertising law and the anti-unfair competition law to the network advertisement unfair competition behavior cognizance and the regulation. When writing specifically, it is found that if these two laws must be applied to regulate, the specific legal provisions may not be found to correspond to the specific types of unfair competition. With the help of legal principles or an expanded interpretation of the connotation of the provisions. With regard to the method of interpretation, this paper draws lessons from the legislative principles and judicial practice of foreign countries in this field, in particular the principles followed by the United Nations Conference on Trade and Development in the application of the Model Law on Electronic Commerce formulated by the United Nations Conference on Trade and Development: first, functional equivalence law, That is, the utility of data telecommunications is compared with the function of traditional paper form, the purpose of which is to grafting the function and purpose of data telecommunications with the paper form, which not only adapts to the flexible and changeable characteristics of network activities. It also satisfies the balance of the value of commercial law. Second, the principle of purpose interpretation is to expand the interpretation of specific provisions according to the purpose of legislation in order to adapt to the variability of the actual situation. That is, to ensure the smooth progress of online business activities, but also to make the existing Model Law have a wide range of applicability, and do not lose the value of commercial law. However, in the adjustment method, this paper does not adopt the way to regulate a certain behavior and apply different laws at the same time, in order to maintain the spirit and legislative intention of each law when the provisions of the law are extended and interpreted. After all, different laws have differences in legislative purpose, legal principles, object of adjustment, legal liability, scope of application and other important aspects, so the interpretation of the expansion of their respective legal articles should also reflect these differences. Therefore, according to the different laws, this paper divides the subject of the article into advertising laws and regulations, which is unfair.
【學(xué)位授予單位】：武漢大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2005
【分類號】：D912.29
本文編號：2483089
[Abstract]:In e-commerce activities, operators often use online advertising for unfair competition. For advertising and unfair competition, the current law has provisions, but for the new network advertising and unfair competition, the current law does not have direct provisions, which makes the development of practice and the lag of the law produce a great contradiction. There are two ways to solve this contradiction: one is to make full use of the existing law, and the other is to expand the interpretation and increase the wide applicability of the existing law on the basis of making full use of the existing law. Between the two, this paper chooses the latter, that is, to advocate that for unfair competition in online advertising, it should be based on the principles and provisions of advertising law and unfair competition law, and make use of the method of functional equivalence and expanded interpretation. The grafting of network law and traditional commercial law not only maintains the value of traditional commercial law, but also makes it applicable in the network environment. In the main body of this paper-the second part, the third part, respectively elaborated the advertising law and the anti-unfair competition law to the network advertisement unfair competition behavior cognizance and the regulation. When writing specifically, it is found that if these two laws must be applied to regulate, the specific legal provisions may not be found to correspond to the specific types of unfair competition. With the help of legal principles or an expanded interpretation of the connotation of the provisions. With regard to the method of interpretation, this paper draws lessons from the legislative principles and judicial practice of foreign countries in this field, in particular the principles followed by the United Nations Conference on Trade and Development in the application of the Model Law on Electronic Commerce formulated by the United Nations Conference on Trade and Development: first, functional equivalence law, That is, the utility of data telecommunications is compared with the function of traditional paper form, the purpose of which is to grafting the function and purpose of data telecommunications with the paper form, which not only adapts to the flexible and changeable characteristics of network activities. It also satisfies the balance of the value of commercial law. Second, the principle of purpose interpretation is to expand the interpretation of specific provisions according to the purpose of legislation in order to adapt to the variability of the actual situation. That is, to ensure the smooth progress of online business activities, but also to make the existing Model Law have a wide range of applicability, and do not lose the value of commercial law. However, in the adjustment method, this paper does not adopt the way to regulate a certain behavior and apply different laws at the same time, in order to maintain the spirit and legislative intention of each law when the provisions of the law are extended and interpreted. After all, different laws have differences in legislative purpose, legal principles, object of adjustment, legal liability, scope of application and other important aspects, so the interpretation of the expansion of their respective legal articles should also reflect these differences. Therefore, according to the different laws, this paper divides the subject of the article into advertising laws and regulations, which is unfair.
【學(xué)位授予單位】：武漢大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2005
【分類號】：D912.29
【引證文獻】
相關(guān)碩士學(xué)位論文 前7條
1 馬偉華;網(wǎng)絡(luò)廣告的法律監(jiān)管研究[D];湖南師范大學(xué);2011年
2 趙歌;網(wǎng)絡(luò)廣告不正當競爭行為的法律規(guī)制[D];鄭州大學(xué);2011年
3 裴曉敏;網(wǎng)絡(luò)廣告法律規(guī)制問題研究[D];河南師范大學(xué);2011年
4 潘瑩;市場規(guī)制法視角下的網(wǎng)絡(luò)廣告法律問題研究[D];黑龍江大學(xué);2011年
5 朱凱玲;網(wǎng)絡(luò)廣告監(jiān)管法律問題研究[D];湖南大學(xué);2011年
6 白洋;網(wǎng)絡(luò)不正當競爭行為的法律規(guī)制研究[D];中南民族大學(xué);2012年
7 馮冰;網(wǎng)絡(luò)廣告侵權(quán)法律問題研究[D];湖南師范大學(xué);2012年
，本文編號：2483089
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