本文關(guān)鍵詞： 創(chuàng)業(yè) 網(wǎng)絡(luò)游戲 項目計劃書 融資　出處：《電子科技大學(xué)》2009年碩士論文　論文類型：學(xué)位論文

【摘要】：本項目計劃書嚴(yán)格按照完整、科學(xué)的商業(yè)計劃書結(jié)構(gòu)體系和撰寫流程,結(jié)合服務(wù)營銷與創(chuàng)新、營銷管理、品牌管理、項目管理、人力資源管理、戰(zhàn)略薪酬、商法和電子商務(wù)等課程的知識體系而制定。在經(jīng)過對JOYPARK公司的網(wǎng)絡(luò)游戲項目調(diào)研、分析有關(guān)資料的基礎(chǔ)上,通過向投資商展示公司及項目的戰(zhàn)略規(guī)劃、項目管理、管理層結(jié)構(gòu)、市場計劃、人力資源規(guī)劃、財務(wù)預(yù)測、團隊建設(shè)、風(fēng)險預(yù)估等,全方位地分析公司融資策略、發(fā)展路徑并確立和指導(dǎo)創(chuàng)業(yè)者在創(chuàng)業(yè)期間的行為方向。 JOYPARK科技有限公司是一家處于初創(chuàng)期的網(wǎng)絡(luò)游戲研發(fā)與運營類公司,公司目前的主要經(jīng)營項目是研發(fā)并運營一款名為《遠(yuǎn)古幻想online》的大型網(wǎng)絡(luò)游戲,該游戲目前已經(jīng)進入研發(fā)后期,目前正在對外尋求資金的注入來實現(xiàn)公司的資金需求并激活公司的進一步發(fā)展,尋求資金的目的主要是用于該網(wǎng)絡(luò)游戲的后期研發(fā)品質(zhì)的提升和市場推廣與運營建設(shè),同時也期望通過引進戰(zhàn)略投資者,來彌補公司管理能力和產(chǎn)業(yè)整體運作的不足。從產(chǎn)業(yè)發(fā)展的角度來看,游戲行業(yè)正逐漸形成完整的項目資金產(chǎn)業(yè)鏈模式,隨著國內(nèi)創(chuàng)業(yè)板的面市和美國納斯達(dá)克的中國網(wǎng)絡(luò)股的繁榮刺激,游戲產(chǎn)業(yè)的項目投資日漸成熟,出現(xiàn)了不少類似盛大18,贏在巨人等基金型的產(chǎn)業(yè)投融資。目前的資金環(huán)境對創(chuàng)業(yè)型的游戲公司來說,一方面機會眾多,另一方面競爭激烈,目前中小型游戲企業(yè)和從業(yè)人數(shù)眾多,發(fā)展良莠不齊,從業(yè)人士素質(zhì)差異巨大,缺乏行業(yè)標(biāo)準(zhǔn)和規(guī)范,但好的項目仍因可能持有廣大的市場前景和盈利空間而被關(guān)注。通過MBA的學(xué)習(xí),在項目計劃書中完整、專業(yè)、簡明扼要的描述JOYPARK團隊在研發(fā)、運營方面的具備的專業(yè)能力、管理能力和成長潛力,打造誠信、專業(yè)、敬業(yè)的公司形象,吸引投資商的關(guān)注,計劃書從公司內(nèi)部自身的實際情況為出發(fā)點,對比外部動態(tài)環(huán)境,自我診斷并推動公司的管理品質(zhì)、運作能力的關(guān)鍵提升! 撰寫該項目計劃書既是對MBA教育中兩年多學(xué)習(xí)成果的總結(jié)和實踐,在實際中也幫助推進JOYPARK公司的融資發(fā)展。今年八月份,該項目及所在公司獲得了成都市大學(xué)生創(chuàng)業(yè)園的入園資格,同時也和一些戰(zhàn)略投資商和風(fēng)險投資商有了初步接觸和談判。從投資者的角度來看,項目計劃書是投資者用于決策和判斷是否值得投資的參考資料,通過此過程熟悉戰(zhàn)略投資理念、投資流程、項目評估、利潤預(yù)測、風(fēng)險防范及常見合作模式,并以此期望擴展自身的職業(yè)生涯發(fā)展。
[Abstract]:The project plan strictly according to the complete, scientific business plan structure system and writing process, combined with service marketing and innovation, marketing management, brand management, project management, human resources management, strategic compensation, Based on the investigation and analysis of the online game project of JOYPARK Company, through showing the strategic planning, project management, management structure of the company and the project to the investor, Market planning, human resource planning, financial forecasting, team building, risk forecasting, etc., analyze the financing strategy, development path, and establish and guide the behavior direction of the entrepreneur during the start-up period. JOYPARK Technology Co., Ltd. is a start-up online game R & D and operating companies, the company's main business project is to develop and operate a large online game called "Ancient Fantasy online". The game is now in the late stage of research and development, and is currently seeking capital injection to meet the company's capital needs and activate the company's further development. The purpose of seeking funds is mainly to improve the quality of the later stage of research and development, market promotion and operation construction of the online game, while also looking forward to introducing strategic investors. To make up for the deficiencies in the management ability of the company and the overall operation of the industry. From the perspective of industrial development, the game industry is gradually forming a complete model of the project capital industry chain. With the launch of the domestic gem and the booming Chinese Internet stocks on NASDAQ in the United States, project investment in the game industry has matured. There have been many investment and financing industries like Shanda 18s, winning in giants and other fund types. The current capital environment for entrepreneurial gaming companies has many opportunities on the one hand, and fierce competition on the other. At present, the number of small and medium-sized game enterprises and practitioners is numerous, the development is uneven, the quality of the practitioners varies greatly, and there is a lack of industry standards and norms. But good projects are still being watched for their potential to hold vast market prospects and profit margins. Through MBA learning, a complete, professional, concise description of the JOYPARK team's expertise in R & D and operations is included in the project plan. Management ability and growth potential, build integrity, professional, dedicated corporate image, attract the attention of investors, the plan from the company's own actual situation as a starting point, compared with the external dynamic environment, Self-diagnosis and promote the company's management quality, the key to improve the ability to operate! Writing the project plan is not only a summary and practice of the more than two years' learning results in MBA education, but also helps to promote the financing development of JOYPARK Company in practice. August this year, The project and its company have been eligible for admission to Chengdu University Start-up Park, and have also had initial contacts and negotiations with some strategic investors and venture capitalists. From the perspective of investors, The project plan is a reference for investors to make decisions and judge whether it is worth investing. Through this process, they are familiar with strategic investment concepts, investment processes, project evaluation, profit prediction, risk prevention and common cooperation models. And in order to expand their career development.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：F49

【引證文獻】

相關(guān)碩士學(xué)位論文 前1條

1 黃寧淋;RW公司創(chuàng)業(yè)規(guī)劃研究與商業(yè)計劃書[D];電子科技大學(xué);2011年

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本文編號：1515821