本文選題：微信平臺(tái) + 微信朋友圈��； 參考：《天津商業(yè)大學(xué)》2017年碩士論文

【摘要】：作為微信衍生出來的一種新的交易模式,微商是從微信“朋友圈”功能上線以后出現(xiàn)并發(fā)展的,并以其方便快捷的特點(diǎn)被人們熟知,并活躍在我們的日常生活中。微商給傳統(tǒng)的合同法和法律帶來了新的挑戰(zhàn),如何從法律和合同法的角度看待這種新的交易模式是當(dāng)前需要解決的問題,微商本身的產(chǎn)生是基于微信平臺(tái)和人際關(guān)系,它呈現(xiàn)出來的是一種比較創(chuàng)新的交易模式,僅僅從合同法和現(xiàn)行的法律法規(guī)的相關(guān)規(guī)定來規(guī)制并不全面。微商是基于微信平臺(tái),通過微信聊天窗口進(jìn)行一系列交易行為的一種新的移動(dòng)社交電子商務(wù)模式,微商賣家通過在微信平臺(tái)的聊天窗口和微信“朋友圈”以文字、語音、視頻或者圖片的形式來營銷自己銷售的商品,實(shí)現(xiàn)商品信息在不同的微信用戶之間進(jìn)行分享和傳播,有時(shí)候通過熟人推薦的方式來增加商品的關(guān)注度,實(shí)現(xiàn)商品銷量的提高。作為一種新型的移動(dòng)電商模式,微商主要是使用微信平臺(tái)個(gè)人微信用戶或者企業(yè)微信用戶,利用微信這種社交網(wǎng)絡(luò)平臺(tái)開設(shè)微店鋪,進(jìn)而銷售商品的一種新的購物模式。如果從微商賣家主體的形式不同來對微商進(jìn)行的簡要?jiǎng)澐?微商可以分為兩種模式:B2C商模式和C2C微商模式,基于微信平臺(tái)中“通訊錄”模塊中“微店”這種基于公眾號平臺(tái)開設(shè)店鋪進(jìn)行微商經(jīng)營活動(dòng)的情況稱為B2C微商,基于微信“發(fā)現(xiàn)”功能下的朋友圈和微信聊天窗口進(jìn)行微商經(jīng)營活動(dòng)的微商的稱為C2C微商。通過這兩種不同的經(jīng)營模式簽訂的合同分別是:作為微信用戶的消費(fèi)者與使用微信平臺(tái)進(jìn)行經(jīng)營活動(dòng)的企業(yè)簽訂的合同,和作為微信用戶的消費(fèi)者與個(gè)人微商賣家簽訂的合同。微商合同是指經(jīng)營者和消費(fèi)者以微信平臺(tái)作為基礎(chǔ)的,交易雙方根據(jù)在微信朋友圈上展示的相關(guān)商品信息,通過微信平臺(tái)交流的方式訂立的一種移動(dòng)電子商務(wù)合同。微商合同有自身的特殊性,與傳統(tǒng)電商合同雖然存在著一定的區(qū)別,但是微商合同也不能獨(dú)立于傳統(tǒng)合同法的理論而存在。由于微商是在微信這一特殊的交流平臺(tái)產(chǎn)生的,在訂立微商合同的過程中體現(xiàn)出了很多與傳統(tǒng)電商合同的不同,微商合同的訂立是整個(gè)微商活動(dòng)的基礎(chǔ)環(huán)節(jié),因?yàn)楹贤挠喠㈥P(guān)系到合同是否有約束力合同是否會(huì)存在的問題。研究微商合同訂立中的問題的主要目的是為了區(qū)分微商合同是否有效成立,只有微商合同成立的情況下,才能明確作為微信用戶的交易雙方當(dāng)事人之間的權(quán)利義務(wù)問題。因此研究微商合同訂立問題應(yīng)該著眼于微商合同訂立的整個(gè)宏觀的過程,即從磋商訂立再到合同成立的過程,采用比較分析的方法對微商合同訂立的特點(diǎn)、產(chǎn)生的爭議和法律適用問題進(jìn)行研究。首先對微商合同和微商合同訂立的概念進(jìn)行簡單的概述,這有助于在對微商合同訂立問題展開闡述的時(shí)候做好基礎(chǔ),因?yàn)橛嘘P(guān)微商合同訂立問題都是隨著微商的特性與傳統(tǒng)電商不同展開的,通過對比微商合同和傳統(tǒng)合同的不同得出微商合同訂立的特殊性。其次對微商合同訂立中的主體問題入手對未成年人在微商合同中的締約能力進(jìn)行了闡述和總結(jié)。接下來是研究微商合同訂立過程中的程序性問題,針對微商合同中要約和承諾要進(jìn)行不同的理解,要兼顧微商交易的特征,提出微商中要約與承諾這兩種意思表示的生效要采取“了解生效”和“到達(dá)主義”并存原則,并指出微商中邀約和承諾的撤回應(yīng)該是以允許撤回為原則,同時(shí)對于微商邀約和要約邀請的關(guān)系進(jìn)行了簡要分析。最后并對微商合同中涉及的訂立主體的締約能力問題、行為法律后果進(jìn)行了分析,對微商合同中微商合同的成立時(shí)間和地點(diǎn)問題基于微商中承諾生效問題進(jìn)行了相關(guān)論述。
[Abstract]:As a new trading model derived from WeChat, micro business has emerged and developed after the "circle of friends" function of WeChat. It is well known and active in our daily life with its convenient and quick characteristics. Micro business brings new challenges to the traditional contract law and law, and how from the perspective of law and contract law. Looking at this new trading mode is a problem that needs to be solved at present. The production of the micro business itself is based on the WeChat platform and the interpersonal relationship. It presents a relatively innovative trading mode, only from the relevant provisions of the contract law and the existing laws and regulations. The micro business is based on the WeChat platform and chatted through WeChat. A new mobile social e-business model for a series of transactions. Micro merchants sell their products in the form of text, voice, video or pictures in the chat window of the WeChat platform and the "circle of friends" of WeChat to share and disseminate the commodity information between different WeChat users. As a new type of mobile e-commerce model, micro merchants are mainly using WeChat platform individual WeChat users or enterprise WeChat users, using the social network platform of WeChat to set up micro shops, and then sell a new shopping model of goods. The micro quotient can be divided into two modes: the B2C business model and the C2C micro business model, based on the "micro store" in the "address book" module in the WeChat platform, which is based on the public number platform in the WeChat platform, which is called the micro merchant, based on WeChat. The "discovery" function of the friend circle and the WeChat chat window for micro business operations are called C2C micro merchants. Contracts signed by these two different operating modes are contracts signed by consumers of WeChat users with the operating activities of the WeChat platform, and consumers as consumers of WeChat. A contract signed by a personal micro merchant. A micro business contract is a kind of mobile e-commerce contract between the operators and consumers on the WeChat platform based on the related commodity information displayed on the WeChat circle. The micro business contract has its own particularity and the traditional e-commerce contract. Although there are certain differences, the micro business contract can not exist independently of the traditional contract law. Because the micro business is produced on the special exchange platform of WeChat, there are many differences between the micro business contract and the traditional e-commerce contract. The conclusion of the micro business contract is the basic ring of the whole micro business activity. Since the conclusion of the contract is related to the existence of a binding contract in the contract, the main purpose of the study of the problems in the conclusion of the contract is to distinguish whether the contract is valid or not, and only when the contract is established can the rights and obligations between the parties to the transaction of the WeChat users be clearly defined. Therefore, the study of the contract formation of the micro merchants should focus on the whole macro process of the conclusion of the micro business contract, that is, from the conclusion of the negotiation to the process of the establishment of the contract, the comparative analysis method is used to study the characteristics of the conclusion of the contract and the problems of the application of the law. A simple overview of the concept will help to do a good job of making a good foundation for the question of the formation of a micro business contract, because the problems related to the formation of a micro business contract are different with the traditional business, and the particularity of the micro business contract is obtained by comparing the difference between the micro business contract and the traditional contract. Starting with the main problem in the conclusion of the contract, this paper expounds and summarizes the contracting ability of minors in the contract of micro business. The next is to study the procedural problems in the process of concluding the contract of the micro merchants. In the light of the different understanding of the offer and commitment in the contract of the micro business, we should take into account the characteristics of the micro business transaction and put forward the offer and the promise in the micro business. The two means of meaning should take the principle of "understanding effective" and "reaching doctrine", and point out that the withdrawal of contract and commitment in the micro business should be based on the principle of allowing withdrawal. At the same time, the relationship between the invitation of micro merchants and the invitation of the offer is briefly analyzed. Finally, the ability of contracting parties involved in the contract of micro business is concluded. The legal consequences of the behavior are analyzed. The time and place of the micro merchant contract in the micro business contract are discussed based on the effect of the commitment to the micro merchants.

【學(xué)位授予單位】：天津商業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D923.6

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