本文選題：超星學(xué)術(shù)視頻 + 版權(quán)經(jīng)營��； 參考：《河北大學(xué)》2015年碩士論文

【摘要】：超星學(xué)術(shù)視頻是獨(dú)立拍攝制作學(xué)術(shù)視頻的網(wǎng)站,版權(quán)則是指作者擁有的排除他人任意使用自己作品的權(quán)利。隨著國際互聯(lián)網(wǎng)的快速發(fā)展,我們進(jìn)入了網(wǎng)絡(luò)時(shí)代,伴隨著數(shù)字技術(shù)的發(fā)展,數(shù)字出版也隨之崛起,于是我國的數(shù)字出版面臨著巨大的挑戰(zhàn)。版權(quán)經(jīng)營則成為版權(quán)界研究的熱點(diǎn),幸運(yùn)的是國家大力提倡文化產(chǎn)業(yè)也為版權(quán)經(jīng)營提供了機(jī)遇。因此究竟怎樣界定版權(quán)經(jīng)營以及如何建立完善成熟的版權(quán)經(jīng)營體系為大家?guī)砹诵碌奶剿鹘裹c(diǎn)。作為新興文化產(chǎn)業(yè)的超星學(xué)術(shù)視頻涉及到海量的視頻作品,它的版權(quán)問題可以稱的上是世界范圍內(nèi)的難題,更是一個(gè)極具爭(zhēng)議的難題,至今也沒能夠得到很好地解決。但是超星學(xué)術(shù)視頻所在的超星公司又是唯一一家直接得到作者一對(duì)一授權(quán)的公司,在多年的發(fā)展中成功地探索出自己的版權(quán)模式,因此本文將以超星學(xué)術(shù)視頻的版權(quán)經(jīng)營為研究對(duì)象探索版權(quán)經(jīng)營的模式和策略,從而為我國文化產(chǎn)業(yè)的版權(quán)經(jīng)營提供有利的借鑒。本文共分為六個(gè)部分;但是本文的重點(diǎn)是對(duì)超星學(xué)術(shù)視頻的版權(quán)經(jīng)營狀況和版權(quán)經(jīng)營策略的研究。主要會(huì)從版權(quán)經(jīng)營的國際背景和國內(nèi)背景出發(fā),在詳細(xì)了解超星學(xué)術(shù)視頻現(xiàn)階段的經(jīng)營現(xiàn)狀的基礎(chǔ)上,再從超星公司整體出發(fā),考慮超星模式對(duì)超星學(xué)術(shù)視頻的影響,從而系統(tǒng)的闡述了超星學(xué)術(shù)視頻的版權(quán)授權(quán)模式和版權(quán)盈利模式。本文將具體探討超星現(xiàn)有的版權(quán)授權(quán)模式,分析不同版權(quán)授權(quán)模式的應(yīng)用,對(duì)超星學(xué)術(shù)視頻未來版權(quán)授權(quán)模式的選擇也提供一些建議。其次本文也將就超星學(xué)術(shù)視頻現(xiàn)有的版權(quán)盈利方式進(jìn)行分析,分析每種盈利方式是否有改進(jìn)或延伸的可能,創(chuàng)造多樣化的版權(quán)盈利模式。然后本文會(huì)在了解版權(quán)授權(quán)模式和版權(quán)盈利模式的基礎(chǔ)上,進(jìn)一步根據(jù)超星的實(shí)際情況,分析其現(xiàn)有的版權(quán)經(jīng)營策略,并結(jié)合其他較為成熟的版權(quán)經(jīng)營策略,與超星學(xué)術(shù)視頻現(xiàn)有的經(jīng)營策略進(jìn)行融合,以打造最適合超星學(xué)術(shù)視頻的版權(quán)經(jīng)營策略,從而實(shí)現(xiàn)其利益的最大化。最后,希望本文在分析超星學(xué)術(shù)視頻版權(quán)經(jīng)營的狀況、策略之后,能夠?yàn)槌菍W(xué)術(shù)視頻、超星公司以及我國文化產(chǎn)業(yè)的版權(quán)經(jīng)營提供借鑒、略盡綿薄之力。
[Abstract]:Superstar academic video is an independent site that produces academic videos, and copyright refers to the author's right to exclude the arbitrary use of his work by others. With the rapid development of the Internet, we have entered the network era, with the development of digital technology, digital publishing has also risen, so digital publishing in China is facing a huge challenge. Copyright management has become a hot topic in the copyright field. Fortunately, cultural industry has also provided opportunities for copyright management. Therefore, how to define copyright management and how to establish a mature copyright management system has brought us a new focus of exploration. As a new culture industry, superstar academic video involves a large number of video works, its copyright problem can be said to be a worldwide problem, but also a very controversial problem, and has not been solved very well. But Superstar, where the academic video is based, is the only company directly authorized by the author to successfully explore its own copyright model over the years. Therefore, this paper will explore the mode and strategy of copyright management by taking the copyright management of superstar academic video as the object of study, so as to provide a beneficial reference for the copyright management of Chinese cultural industry. This paper is divided into six parts, but the emphasis of this paper is to study the copyright management situation and copyright management strategy of superstar academic video. Mainly from the international and domestic backgrounds of copyright management, on the basis of a detailed understanding of the current operating situation of Superstar academic video, and from the perspective of Superstar Corporation as a whole, we will consider the impact of Superstar model on Superstar academic video. The copyright licensing mode and copyright profit mode of superstar academic video are expounded systematically. This paper will discuss the existing copyright licensing mode of Superstar, analyze the application of different copyright licensing modes, and provide some suggestions on the choice of future copyright licensing mode for Superstar academic video. Secondly, this paper will also analyze the existing copyright profit mode of superstar academic video, and analyze whether each kind of profit mode has the possibility of improvement or extension, and create a variety of copyright profit mode. Then, based on the understanding of copyright licensing model and copyright profit model, this paper will further analyze its existing copyright management strategy, and combine with other more mature copyright management strategies, according to the actual situation of Superstar. In order to create the most suitable copyright management strategy for superstar academic video, and realize the maximization of its benefit, the existing management strategy of superstar academic video is merged. Finally, it is hoped that after analyzing the status and strategy of the copyright management of superstar academic video, this paper can provide a reference for the copyright management of Superstar academic video, Superstar Company and the cultural industry of our country.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G206;D923.41

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