發(fā)布時間：2018-03-22 02:07

  本文選題：聲音商標(biāo)　切入點(diǎn)：聲音“入法”　出處：《價格月刊》2017年06期 　論文類型：期刊論文

【摘要】：與傳統(tǒng)商標(biāo)一樣,聲音也具有區(qū)別商品和服務(wù)來源的功能,這與商標(biāo)"識別性"的本質(zhì)屬性相吻合。聲音有著適合的、有形化的自我表達(dá)方式,在進(jìn)行商標(biāo)注冊時必須厘清其積極條件與消極條件。聲音"入法"的正當(dāng)性可以從心理基礎(chǔ)、實(shí)踐需求和法律基礎(chǔ)等三個層面得到較好詮釋。企業(yè)唱響聲音品牌不僅要找準(zhǔn)著力點(diǎn),還要找到有效的營銷策略。
[Abstract]:Like traditional trademarks, sound has the ability to distinguish between goods and service sources, which is consistent with the essential nature of the trademark's "recognizability". Sound has a suitable, tangible way of expressing itself. It is necessary to clarify the positive and negative conditions of trademark registration. The legitimacy of voice "entering the law" can be based on the psychological basis. The three levels of practical demand and legal basis are well interpreted. The sound brand should not only find the right point, but also find effective marketing strategy.
【作者單位】： 江西經(jīng)濟(jì)管理干部學(xué)院;
【基金】：江西經(jīng)濟(jì)管理干部學(xué)院院級課題“創(chuàng)業(yè)法律實(shí)務(wù)課程的開發(fā)與教學(xué)設(shè)計”(編號:2015YB013)知識產(chǎn)權(quán)法模塊的階段性成果
【分類號】：D923.43
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本文編號：1646571