發(fā)布時(shí)間：2018-12-31 22:32

【摘要】：廣告在互聯(lián)網(wǎng)時(shí)代能迅速營(yíng)造出先聲奪人的"廣告輿論場(chǎng)",產(chǎn)生巨大的轟動(dòng)效應(yīng)。廣告不僅是媒體生存重要的經(jīng)濟(jì)基礎(chǔ),更承載著十分重要的社會(huì)責(zé)任,結(jié)合習(xí)近平總書記在黨的新聞?shì)浾摴ぷ髯剷?huì)上提出的"媒體廣告宣傳中的政治敏銳和責(zé)任擔(dān)當(dāng)"命題,地方黨報(bào)在報(bào)業(yè)轉(zhuǎn)型的浪潮中要堅(jiān)持政治家辦報(bào)方針,主動(dòng)增強(qiáng)廣告宣傳的政治敏銳、大局意識(shí)和責(zé)任擔(dān)當(dāng),以及應(yīng)對(duì)突發(fā)事件的策略和技巧。
[Abstract]:Advertising in the Internet era can quickly create an "advertising public opinion field", which has a huge sensation effect. Advertising is not only an important economic foundation for the survival of the media, but also carries a very important social responsibility. Combined with the proposition put forward by General Secretary Xi Jinping at the party's forum on the work of news and public opinion, "political acumen and responsibility in media advertising and publicity", In the tide of newspaper industry transformation, local party newspapers should adhere to the policy of running newspapers by politicians, and actively enhance the political acumen of advertising, the overall situation awareness and responsibility, as well as the strategies and skills to deal with unexpected events.
【作者單位】： 開封日?qǐng)?bào)報(bào)業(yè)集團(tuán);開封市新聞工作者協(xié)會(huì);
【分類號(hào)】：D922.294;F713.8

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