【摘要】：平臺經(jīng)濟是基于強大的互聯(lián)網(wǎng)應(yīng)用技術(shù)發(fā)展起來的新的市場經(jīng)濟形態(tài),不同于傳統(tǒng)經(jīng)濟,其具有網(wǎng)絡(luò)外部性和相互依賴性的特點。超高定價行為是具有市場支配地位的經(jīng)營者濫用其優(yōu)勢地位,以明顯不合理且超過其所售商品或服務(wù)原本價值的價格銷售其商品或者服務(wù)的行為。網(wǎng)絡(luò)平臺經(jīng)營者在經(jīng)營活動中的定價和銷售策略往往給眾多商戶造成直接影響,其定價權(quán)的權(quán)限大小關(guān)系重大。網(wǎng)絡(luò)平臺經(jīng)營者超高定價的行為與《反壟斷法》的宗旨相悖,損害消費者的切身利益,不利于市場經(jīng)濟的發(fā)展,反壟斷法必須對其進行一定的規(guī)范。如何通過反壟斷法的制度安排,既保障平臺商戶消費者不受超高定價行為的侵害,也不影響市場經(jīng)濟的自由競爭,是各國理論界都在探究的問題,也是本文的寫作主旨。本文首先以淘寶商城糾紛一例引出網(wǎng)絡(luò)平臺經(jīng)營者超高定價這一行為,又結(jié)合國內(nèi)外理論界的觀點分析其性質(zhì)和危害;其次,通過對國內(nèi)外反壟斷立法的解讀,進而分析并指出用反壟斷法規(guī)制網(wǎng)絡(luò)平臺經(jīng)營者時存在的難點;最后,在深入分析規(guī)制困境的基礎(chǔ)上,提出完善反壟斷法規(guī)制網(wǎng)絡(luò)平臺經(jīng)營者超高定價的針對性意見,通過明確使用超高定價條款時的限制條件、合理計算平臺運營總成本、把握執(zhí)法邊界、慎重選擇規(guī)制方式等,平衡好加強監(jiān)管與鼓勵創(chuàng)新的關(guān)系,使反壟斷法在指導(dǎo)和調(diào)整平臺網(wǎng)絡(luò)平臺經(jīng)營者超高定價行為中發(fā)揮應(yīng)有的效用。
[Abstract]:Platform economy is a new form of market economy based on powerful Internet application technology. It is different from the traditional economy and has the characteristics of network externality and interdependence. Ultra-high pricing behavior is the behavior that the operators with market dominant position abuse their dominant position and sell their goods or services at prices that are obviously unreasonable and exceed the original value of the goods or services they sell. The pricing and selling strategies of network platform operators often have a direct impact on many merchants, and the power of pricing is of great importance. The behavior of network platform operators' super-high pricing is contrary to the aim of "Anti-monopoly Law", which damages the vital interests of consumers and is not conducive to the development of market economy. The anti-monopoly law must regulate it to a certain extent. How to protect the consumers of the platform from the ultra-high pricing behavior and the free competition of the market economy through the system arrangement of the anti-monopoly law is a question that the theorists of various countries are exploring and the main purpose of this article. In this paper, a case of Taobao Mall dispute is used to introduce the behavior of ultra-high pricing of network platform operators, and the nature and harm are analyzed in combination with the views of domestic and foreign theoretical circles; secondly, through the interpretation of antitrust legislation at home and abroad, Then it analyzes and points out the difficulties in regulating network platform operators with anti-monopoly law. Finally, on the basis of in-depth analysis of regulatory difficulties, the paper puts forward some suggestions on how to improve the anti-monopoly law to regulate the super-high pricing of network platform operators. By defining the restrictive conditions when using the ultra-high pricing terms, reasonably calculating the total operating cost of the platform, grasping the law enforcement boundary, carefully selecting the regulation methods, and so on, the relationship between strengthening supervision and encouraging innovation can be balanced. The anti-monopoly law should play an important role in guiding and adjusting the ultra-high pricing behavior of platform network platform operators.
【學(xué)位授予單位】：天津師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D922.294

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