網(wǎng)絡(luò)平臺(tái)經(jīng)營(yíng)者超高定價(jià)的反壟斷法規(guī)制
[Abstract]:Platform economy is a new form of market economy based on powerful Internet application technology. It is different from the traditional economy and has the characteristics of network externality and interdependence. Ultra-high pricing behavior is the behavior that the operators with market dominant position abuse their dominant position and sell their goods or services at prices that are obviously unreasonable and exceed the original value of the goods or services they sell. The pricing and selling strategies of network platform operators often have a direct impact on many merchants, and the power of pricing is of great importance. The behavior of network platform operators' super-high pricing is contrary to the aim of "Anti-monopoly Law", which damages the vital interests of consumers and is not conducive to the development of market economy. The anti-monopoly law must regulate it to a certain extent. How to protect the consumers of the platform from the ultra-high pricing behavior and the free competition of the market economy through the system arrangement of the anti-monopoly law is a question that the theorists of various countries are exploring and the main purpose of this article. In this paper, a case of Taobao Mall dispute is used to introduce the behavior of ultra-high pricing of network platform operators, and the nature and harm are analyzed in combination with the views of domestic and foreign theoretical circles; secondly, through the interpretation of antitrust legislation at home and abroad, Then it analyzes and points out the difficulties in regulating network platform operators with anti-monopoly law. Finally, on the basis of in-depth analysis of regulatory difficulties, the paper puts forward some suggestions on how to improve the anti-monopoly law to regulate the super-high pricing of network platform operators. By defining the restrictive conditions when using the ultra-high pricing terms, reasonably calculating the total operating cost of the platform, grasping the law enforcement boundary, carefully selecting the regulation methods, and so on, the relationship between strengthening supervision and encouraging innovation can be balanced. The anti-monopoly law should play an important role in guiding and adjusting the ultra-high pricing behavior of platform network platform operators.
【學(xué)位授予單位】:天津師范大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類(lèi)號(hào)】:D922.294
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