互聯(lián)網(wǎng)行業(yè)經(jīng)營者集中反壟斷規(guī)制問題研究
發(fā)布時間：2018-09-13 14:19
【摘要】：隨著我國新經(jīng)濟的迅猛發(fā)展,特別是作為新興產(chǎn)業(yè)的互聯(lián)網(wǎng)行業(yè)發(fā)展勢頭尤為迅速,互聯(lián)網(wǎng)企業(yè)開始走向了集中并購的發(fā)展道路,行業(yè)中的并購業(yè)務及交易非常活躍,企業(yè)通過開展集中并購實現(xiàn)資本運作并參與市場競爭。互聯(lián)網(wǎng)行業(yè)的并購規(guī)模之大,使其有望持續(xù)成為產(chǎn)業(yè)并購市場的重要組成部分。而互聯(lián)網(wǎng)行業(yè)又具有一些不同于傳統(tǒng)行業(yè)的特征,如網(wǎng)絡效應、雙邊市場特性、鎖定效應等特征,這使得互聯(lián)網(wǎng)行業(yè)的經(jīng)營者集中有跳脫出傳統(tǒng)行業(yè)經(jīng)營者框架的特性。因此通過對互聯(lián)網(wǎng)行業(yè)的探討為反壟斷法在互聯(lián)網(wǎng)行業(yè)適用問題的解決提供一些思路和解決辦法。本文綜合運用不同分析方法,如實證分析法、交叉分析法和比較分析法,將我國互聯(lián)網(wǎng)行業(yè)市場上經(jīng)營者集中的現(xiàn)狀進行梳理并結(jié)合并購理論,以及互聯(lián)網(wǎng)行業(yè)市場特性與經(jīng)營者集中的市場競爭效果進行綜合分析。首先,介紹了企業(yè)集中并購的動因以及企業(yè)進行經(jīng)營者集中對市場競爭造成的影響,并簡要梳理了規(guī)制經(jīng)營者集中的基礎(chǔ)理論。通過梳理我們會發(fā)現(xiàn)反壟斷實踐和經(jīng)濟理論分析的聯(lián)系日益密切。反壟斷政策更具有社會性,反映了經(jīng)濟發(fā)展、政策取向等因素。其次,通過簡述我國互聯(lián)網(wǎng)行業(yè)的競爭及集中狀況,并與境外互聯(lián)網(wǎng)企業(yè)的并購行為相對比,我國互聯(lián)網(wǎng)企業(yè)并購的動機往往出于短時間提高競爭力、擴大規(guī)模,試圖加強市場控制力以保持競爭優(yōu)勢。而境外互聯(lián)網(wǎng)企業(yè)的收購幾乎全部集中在與核心業(yè)務相關(guān)的布局上。再次,介紹互聯(lián)網(wǎng)行業(yè)特性(如網(wǎng)絡效應、雙邊市場特性、鎖定效應及大數(shù)據(jù))及我國互聯(lián)網(wǎng)行業(yè)獨有的特性(如免費性與需求價格彈性、產(chǎn)品同質(zhì)性及多平臺跨界競爭)�；ヂ�(lián)網(wǎng)行業(yè)的壟斷存在特殊性,具有動態(tài)壟斷地位及雙邊市場的市場支配力等特性。并通過經(jīng)濟分析法分析不同類型的互聯(lián)網(wǎng)行業(yè)經(jīng)營者集中的市場競爭效果。隨后,基于我國現(xiàn)行的《反壟斷法》經(jīng)營者集中框架分析滴滴收購優(yōu)步中國案件,從滴滴收購案符合經(jīng)營者集中的申報標準,網(wǎng)約車的相關(guān)市場界定,滴滴收購案的競爭效果分析,滴滴收購優(yōu)步中國可能會導致相關(guān)市場產(chǎn)生重大影響的變動,反壟斷機構(gòu)有必要對這起收購案附加一定的限制。最后,本文提出了互聯(lián)網(wǎng)行業(yè)經(jīng)營者集中的反壟斷規(guī)制的建議,如提出對“先發(fā)制人的集中(Pre-emptive Merger)”進行適度的審查和監(jiān)管,在經(jīng)營者集中申報標準中增加交易額條款,將大數(shù)據(jù)納入經(jīng)營者集中競爭效果評估標準等,以期更好地規(guī)制互聯(lián)網(wǎng)行業(yè)經(jīng)營者集中的行為。
[Abstract]:With the rapid development of China's new economy, especially the rapid development of the Internet industry as a new industry, Internet enterprises began to move towards the development of centralized mergers and acquisitions, the M & A business and transactions in the industry is very active. Enterprises through centralized mergers and acquisitions to achieve capital operation and participate in market competition. The M & A scale of the Internet industry is expected to continue to be an important part of the M & A market. However, the Internet industry has some characteristics different from the traditional industries, such as network effect, bilateral market characteristics, locking effect and so on, which makes the operators of the Internet industry have the characteristics of jumping out of the traditional industry operator framework. Therefore, through the discussion of the Internet industry, it provides some ideas and solutions for the application of anti-monopoly law in the Internet industry. This paper makes use of different analytical methods, such as empirical analysis, cross-analysis and comparative analysis, to sort out the current situation of the concentration of operators in China's Internet industry market and combine the M & A theory. And the market characteristics of the Internet industry and the market competition effect of the concentration of operators to conduct a comprehensive analysis. First of all, it introduces the motivation of centralized M & A and the influence on market competition caused by concentration of managers, and briefly combs the basic theory of regulating concentration of managers. Through combing, we will find that antitrust practice and economic theory analysis are increasingly closely linked. Anti-monopoly policy is more social, reflecting economic development, policy orientation and other factors. Secondly, by briefly describing the competition and concentration of China's Internet industry, and comparing with the M & A behavior of overseas Internet enterprises, the motivation of China's Internet M & A is often to improve its competitiveness and expand its scale in a short period of time. Try to strengthen market control to maintain competitive advantage. The acquisition of foreign Internet companies almost all concentrated in the core business related to the layout. Thirdly, the characteristics of Internet industry (such as network effect, bilateral market characteristics, locking effect and big data) and the unique characteristics of China's Internet industry (such as free and price elasticity of demand, product homogeneity and multi-platform cross-border competition) are introduced. The monopoly of Internet industry has its own characteristics, such as dynamic monopoly status and market power of bilateral market. And through the economic analysis of different types of Internet industry operators concentrated market competition effect. Subsequently, based on the framework of concentration of operators in China's current "Anti-monopoly Law", this paper analyzes Didi's acquisition of Uber in China. The case of Didi's acquisition conforms to the criteria for reporting the concentration of operators, and defines the relevant market of net-chartered cars. Didi's acquisition of Uber in China could lead to significant changes in the relevant markets, and antitrust agencies need to impose certain restrictions on the acquisition, according to the analysis of the competitive effect of Didi's acquisition. Finally, this paper puts forward some suggestions on anti-monopoly regulation of concentration of operators in the Internet industry, such as proper examination and supervision of "pre-emptive concentration (Pre-emptive Merger)", and the addition of transaction amount clause in the standard of centralized reporting of operators. Big data should be brought into the evaluation standard of centralized competition effect of operator in order to better regulate the behavior of operator concentration in Internet industry.
【學位授予單位】：江西財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：D922.294
本文編號：2241413
[Abstract]:With the rapid development of China's new economy, especially the rapid development of the Internet industry as a new industry, Internet enterprises began to move towards the development of centralized mergers and acquisitions, the M & A business and transactions in the industry is very active. Enterprises through centralized mergers and acquisitions to achieve capital operation and participate in market competition. The M & A scale of the Internet industry is expected to continue to be an important part of the M & A market. However, the Internet industry has some characteristics different from the traditional industries, such as network effect, bilateral market characteristics, locking effect and so on, which makes the operators of the Internet industry have the characteristics of jumping out of the traditional industry operator framework. Therefore, through the discussion of the Internet industry, it provides some ideas and solutions for the application of anti-monopoly law in the Internet industry. This paper makes use of different analytical methods, such as empirical analysis, cross-analysis and comparative analysis, to sort out the current situation of the concentration of operators in China's Internet industry market and combine the M & A theory. And the market characteristics of the Internet industry and the market competition effect of the concentration of operators to conduct a comprehensive analysis. First of all, it introduces the motivation of centralized M & A and the influence on market competition caused by concentration of managers, and briefly combs the basic theory of regulating concentration of managers. Through combing, we will find that antitrust practice and economic theory analysis are increasingly closely linked. Anti-monopoly policy is more social, reflecting economic development, policy orientation and other factors. Secondly, by briefly describing the competition and concentration of China's Internet industry, and comparing with the M & A behavior of overseas Internet enterprises, the motivation of China's Internet M & A is often to improve its competitiveness and expand its scale in a short period of time. Try to strengthen market control to maintain competitive advantage. The acquisition of foreign Internet companies almost all concentrated in the core business related to the layout. Thirdly, the characteristics of Internet industry (such as network effect, bilateral market characteristics, locking effect and big data) and the unique characteristics of China's Internet industry (such as free and price elasticity of demand, product homogeneity and multi-platform cross-border competition) are introduced. The monopoly of Internet industry has its own characteristics, such as dynamic monopoly status and market power of bilateral market. And through the economic analysis of different types of Internet industry operators concentrated market competition effect. Subsequently, based on the framework of concentration of operators in China's current "Anti-monopoly Law", this paper analyzes Didi's acquisition of Uber in China. The case of Didi's acquisition conforms to the criteria for reporting the concentration of operators, and defines the relevant market of net-chartered cars. Didi's acquisition of Uber in China could lead to significant changes in the relevant markets, and antitrust agencies need to impose certain restrictions on the acquisition, according to the analysis of the competitive effect of Didi's acquisition. Finally, this paper puts forward some suggestions on anti-monopoly regulation of concentration of operators in the Internet industry, such as proper examination and supervision of "pre-emptive concentration (Pre-emptive Merger)", and the addition of transaction amount clause in the standard of centralized reporting of operators. Big data should be brought into the evaluation standard of centralized competition effect of operator in order to better regulate the behavior of operator concentration in Internet industry.
【學位授予單位】：江西財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：D922.294
【參考文獻】
相關(guān)期刊論文 前10條
1 魏翔;;我國互聯(lián)網(wǎng)市場競爭現(xiàn)狀及監(jiān)管策略研究[J];現(xiàn)代電信科技;2016年05期
2 張素倫;;互聯(lián)網(wǎng)背景下反壟斷法實施理念研究[J];河南師范大學學報(哲學社會科學版);2016年04期
3 吳勇毅;;2015中國互聯(lián)網(wǎng)“并購潮”[J];上海信息化;2015年12期
4 吳韜;;互聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展的階段性及其對相關(guān)產(chǎn)品市場界定的影響[J];中國物價;2013年08期
5 田明君;;經(jīng)營者集中的反壟斷理論與政策[J];中國物價;2013年06期
6 焦海濤;;論互聯(lián)網(wǎng)行業(yè)反壟斷執(zhí)法的謙抑性——以市場支配地位濫用行為規(guī)制為中心[J];交大法學;2013年02期
7 張素倫;;歐盟互聯(lián)網(wǎng)行業(yè)反壟斷政策及對我國的啟示[J];赤峰學院學報(漢文哲學社會科學版);2013年04期
8 張素倫;;美國互聯(lián)網(wǎng)行業(yè)的反壟斷法規(guī)制及其啟示[J];重慶科技學院學報(社會科學版);2013年04期
9 高巍;李潔;覃慶玲;彭志藝;;我國互聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展進入新階段 市場競爭與管理思路呈現(xiàn)新特點[J];世界電信;2011年04期
10 黃進喜;朱崇實;;美國反托拉斯法中的經(jīng)濟學理論發(fā)展及啟示[J];廈門大學學報(哲學社會科學版);2010年03期
相關(guān)重要報紙文章 前1條
1 時建中;;互聯(lián)網(wǎng)市場壟斷已見端倪亟須規(guī)制[N];經(jīng)濟參考報;2016年
，本文編號：2241413
本文鏈接：http://sikaile.net/falvlunwen/jingjifalunwen/2241413.html
